ACADEMIC PLAN

APRIL 2022/2023 (JA221)

GMGA3073
STRATEGIC PUBLIC MANAGEMENT

DISTANCE LEARNING UNIT

PROFESSIONAL AND CONTINUING EDUCATION CENTRE (PACE)
UNIVERSITI UTARA MALAYSIA
NO. COURSE DETAILS

1. Course Name: STRATEGIC PUBLIC MANAGEMENT

2. Course Name: GMGA3073

3. Rationale of the course inclusion in the programme:

This is a BPM programme core course (programme complementary component course). It
discusses the need for strategic management in the public sector.
4. Credit Hours: 3

5. Pre-requisite: GMGA1013 Introduction to Public Administration

6. Objective(s):
After completing this course, students should be able to:
1. Understand the role of strategic management in the organisation.
2. Relate the characteristics of strategic management in the private sector into the
public sector.
3. Explain the importance of strategic management in the public sector, formulate
challenges in implementing strategic management in the public sector.
4. Evaluate the achievement of strategic management in the public sector.

7. Course Learning Outcomes:

Upon completion of the course, students are expected to:
1. Understand theories and models of strategic management used in the organisations.
2. Compare the characteristics of strategic management in the private sector with the
public sector.
3. Formulate organisational strategies.
4. Conclude on the need for strategic management to organisation achievement,
especially in the public sector.
5. Analyse problems and challenges in implementing strategic management effectively
in the public sector.

8. Transferable Skills:
1. Working in Group (Teamwork)
2. Critical/Analytical thinking
3. Communication skills

9. Teaching-Learning and Assessment Strategy:

Mixed method between teacher-centred and student-centred.

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10. Synopsis:
This course highlights the importance of strategic management in the organisation,
emphasising the public sector. Strategic management is now viewed as a requirement for any
organisation to encounter a challenging environment and competition, especially in the
globalisation era.

Strategic management is the management of an organisation's resources to achieve its goals

and objectives. It consists of the continuous process of formulating, implementing and
evaluating strategies to keep the organisation aligned with its external environment. It aims to
capitalise on organisational strengths and environmental opportunities while minimising or
avoiding organisational weaknesses and environmental threats.

Strategic management is indispensable to the Malaysian public sector, considering it is a way

to strengthen the nation's public sector, especially in preparing the best strategic plan.

11. Delivery Mode:

1. Discussion
2. Group Presentation
3. Group Project

12. Assessment Methods / Types:

Individual Term Paper : 20%
Group Project : 30%
Group Presentation : 10%
Final Examination : 40%

13. Course Coordinator/Instructor:

DZULHILMI AHMAD FAWZI
Department of Public Management
School of Government
Universiti Utara Malaysia
Tel: 04-9287954 / 019-4000462
Email: dzul@uum.edu.my

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Main References:
Bryson, J. M. (2018). Strategic planning for public and non-profit organizations: A guide to
strengthening and sustaining organizational achievement. John Wiley & Sons.

David, F. R. & David, F.R. (2017). Strategic Management: A Competitive Advantage Approach,
Concepts and Cases (16th ed.). New York: Pearson.

Ferlie, E., & Ongaro, E. (2015). Strategic Management in Public Services Organizations: Concepts,
Schools and Contemporary Issues (1st ed.). Routledge. https://doi.org/10.4324/9780203736432

Joyce, Paul. (2015). Strategic Management in the Public Sector. New York: Routledge.

Wheelen, T., Hunger, J., Hoffman, A. & Bamford, C. (2018). Strategic Management and Business
Policy: Globalisation, Innovation and Sustainability (15th ed.). New York: Pearson.

Zainal Abidin Mohamed, Ho Jo Ann & Wong Foong Yee. (2014). Strategic Management (2nd ed.).
Kuala Lumpur: Oxford University Press.

(ANY UNLISTED REFERENCES, WHICH ARE RELATED TO THE COURSE COULD ALSO BE USED
FOR THE PURPOSE OF ADDITIONAL READING/KNOWLEDGE)

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SCHEDULE

Meeting Topic Duration

• Introduction to Strategic Management 4 hours:

• Strategic Management: Models Webex
1 • New Public Management Online
• Strategic Management in the Public Sector activities
• Discussion And Exercise

• Strategy Formulation: Fundamentals

4 hours:
• Strategy Formulation: External Environment Analysis
Webex
• Strategy Formulation: Internal Environment Analysis
2 Online
• Strategy Formulation: Methods
activities
• Strategy Implementation: Fundamentals
• Discussion And Exercise

• Evaluation and Control

• Strategic Management Approaches in the Public Sector 4 hours:
3 • Strategies to Strengthen Public Service Capabilities Webex
• High-Performance Culture Leadership Online
• Discussion and Exercise activities

4 hours:
• Future of Strategic Management in the Public Sector Webex
4
• Group Presentation/Video Presentation Online
activities

5 • Final Examination

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 INDIVIDUAL TERM PAPER GUIDELINES

INSTRUCTION

• Choose ONE (1) of the following topics and discuss its concept:

TOPIC
TITLE
NUMBER
1 Enforcement and Strategy Implementation
2 Ethics and Strategic Management
3 Artificial Intelligence (AI) and Strategic Management
4 Human Resource Factors in Strategic Management
5 Integrity and Strategic Decision Making
6 Leadership and Strategic Management
7 Environmental Change in Strategic Management
8 Political Factors and Strategic Management
9 Public Policy and Strategic Management
10 Strategic Management in Government-Linked Companies

Note:
Plagiarism: No marks will be given if the students were found copying/plagiarising others' work without
proper acknowledgement.

• Discuss the topic.

• Typically, the term paper involves the following sections:

1. Introduction
2. Bodies of Term Paper
3. Discussion
4. Conclusion
(Please refer to Appendix B for sample individual term paper outline)

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TECHNICAL REQUIREMENTS
Please follow the requirements:

Full name (first row) and Matric Number (second row) on

Top Right Header
Margin (Top, Bottom, Left, Right)
Spacing
Font
Minimum number of pages
Maximum number of pages
Page number position
Minimum number of references
Appropriate types of references
(examples)
References/Citations Format
every page, in font Times New Roman 9pt, Bold, Italic
(Please refer to Appendix A)
“Normal” settings @ 1” (2.54cm) on all aspects
2.0 (Double Spacing)
Times New Roman 12pt
5 pages (excluding cover page and references)
10 pages (excluding cover page and references)
Bottom Centre in Times New Roman 12pt
(Refer to the Appendix A)
5
a) articles from journals; (b) books; (c) annual reports;
and (d) research reports.
APA 7th Edition

SUBMISSION
• All submissions of individual assignments will undergo Turnitin plagiarism checking, and the
result must be equal to or less than 20 per cent. Any submission with more than 20 per cent
Turnitin plagiarism checking result will affect the total marks for your individual
assignment.

• The submission of individual assignments must be in SOFTCOPY form in PDF file format
and the file name format is as below:
ITP_DISTANCE LEARNING CENTRE CODE_TOPIC NUMBER_MATRIC
NUMBER_NAME.pdf
Example:
ITP_E_6_200200_FULAN IBNI FULAN.pdf

• All submissions must be performed through the link provided in the Learning PACE.

• DATE OF SUBMISSION: 3rd Meeting, by 11:59 PM

• PENALTY in terms of MARKS DEDUCTION OF 10% FROM TOTAL INDIVIDUAL

ASSIGNMENT MARKS will be imposed for those who are not following all submission
requirements, as it will cause inconvenience to the course instructor in organising the
submissions.

PLEASE REFER TO THE COURSE INSTRUCTOR FOR FURTHER ENQUIRIES

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 GROUP PROJECT GUIDELINES

INSTRUCTION

• Each group will be required to perform ONE (1) of the following:

a) Propose/establish a public organisation and discuss/analyse on strategic management
aspects to the organisation, OR;
b) Discuss/analyse the aspects of strategic management for your chosen public organisation.
The assignment group will be free to choose any public organisation, with the approval of the
course instructor (fieldwork may be required for this assignment).
Note:
Public Organisations: Federal or State Agencies; Local Government; Federal or State Government-Linked
Companies (GLCs).

• Typically, strategic management involves the following sections:

5. Identification of organisational issues/problems.
6. Summary of analysis (Highlight your methods used in generating strategies/ alternatives
for the organisation).
7. Recommendations.

(Please refer to Appendix C for sample group project outline)

Note:
Plagiarism: No marks will be given if the students were found copying/plagiarising others' work without
proper acknowledgement.

TECHNICAL REQUIREMENTS
Please follow the requirements:

Full name (first row) and Matric Number (second row) on

Top Right Header
Margin (Top, Bottom, Left, Right)
Spacing
Font
Minimum number of pages
Maximum number of pages
Page number position
Minimum number of references
Appropriate types of references
(examples)
References/Citations Format
every page, in font Times New Roman 9pt, Bold, Italic
(Please refer to Appendix A)
“Normal” settings @ 1” (2.54cm) on all aspects
2.0 (Double Spacing)
Times New Roman 12pt
10 pages (excluding cover page and references)
25 pages (excluding cover page and references)
Bottom Centre in Times New Roman 12pt
(Refer to the Appendix A)
5
a) articles from journals; (b) books; (c) annual reports;
and (d) research reports.
APA 7th Edition

7
SUBMISSION
• All submissions of group assignment will undergo Turnitin plagiarism checking, and the result
must be equal or less than 20 per cent. Any submission with more than 20 per cent Turnitin
plagiarism checking result will affect the total marks for your group assignment.
• The submission of group assignment must be in SOFTCOPY form in PDF file format, and
the file name format is as below:
GP_DISTANCE LEARNING CENTRE CODE_GROUP LEADER'S MATRIC NUMBER_
GROUP LEADER'S NAME.pdf
Example:
GP_ E_200200_FULAN IBNI FULAN.pdf

• SUBMISSION must be performed by the GROUP LEADER through the link provided in the
Learning PACE.
• The GROUP LEADER must perform SUBMISSION through the Turnitin Assignment in the
UUM Online Learning.

•
• Only ONE SUBMISSION PER GROUP (same person/submitter), or else, it will cause
duplication, which leads to a high Turnitin score!!!!
• DATE OF SUBMISSION: 4th Meeting, by 11:59 PM
• PENALTY in terms of MARKS DEDUCTION OF 10% FROM TOTAL INDIVIDUAL
ASSIGNMENT MARKS will be imposed for those who are not following all submission
requirements, as it will cause inconvenience to the course instructor in organising the
submissions.

PLEASE REFER TO THE COURSE INSTRUCTOR FOR FURTHER ENQUIRIES

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 Appendix A

Example: Top Right Header

Tantari Damhuri
200200

Example: Page Number

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 Appendix B

INDIVIDUAL TERM PAPER

SAMPLE OUTLINE

1.0 INTRODUCTION
- Background of the topic
- The development of the topic in strategic management perspectives

2.0 BODY (Must be referred to the topic, e.g., Technological issues in Strategic Management)
- Divided into several sub-sections, according to the topic

3.0 DISCUSSION
- Arguments/Opinions/Suggestions related to the topic (divided into several sub-sections, if
possible)

4.0 CONCLUSION
- Summary of the term paper

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 Appendix C

GROUP PROJECT
SAMPLE OUTLINE

1.0 INTRODUCTION: ORGANISATIONAL BACKGROUND

- Organisation’s historical and current information
- Date of establishment
- Organisational direction: vision, mission, etc.
- Organisation’s functions

2.0 STRATEGIC ISSUES/PROBLEMS

- Long-term issues/problems faced by the organisation

3.0 ENVIRONMENT ANALYSIS

3.1 External Environment Analysis
- PEST, Porter’s Five Forces
- Opportunities and Threats
3.2 Internal Environment Analysis
- Functional aspects (Management, Human Resource Management, Finance, Operations,
Marketing, etc.)
- Core competencies/Competitive Advantage

4.0 STRATEGY FORMULATION

- Method(s) in formulating/generating/crafting choices of strategies (typically SWOT
analysis/TOWS Matrix or both)
- Preparing choices of strategies

5.0 RECOMMENDATIONS
- Recommend suitable strategies to the organisation
- Focused on the issues/problems faced by the organisation

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