Hunter’s Top 5 Tips 53% 60% 200% Top purchases

for a Successful Average increase Watch longer video Increase in Facebook 71% 47%

Ramadan Campaign in customer spend

during Ramadan
formats during
Ramadan year on year
usage between 2am and
5am during Ramadan
Food &
groceries
Clothes

1 HAVE RELEVANT CREATIVES AND

INCORPORATE RAMADAN’S LOOK
AND FEEL
2 PLAN FOR YOUR VERTICAL
3 USE SPECIALIZED MESSAGING TO
LEVERAGE DIFFERENT PHASES OF
RAMADAN
Restaurants should be active throughout
Make sure your videos and static the month to invite devotees for Iftar and Consider what messaging will compliment
creatives incorporate the theme of Suhoor. Travel and e-commerce sites pre-and-post Iftar ads, pre-and-post Suhoor ads as
Ramadan and showcase imagery such should focus their efforts on first and last well as the weeks before Ramadan, the first 3
as crescents and lanterns. While you parts of the Ramadan, respectively. weeks of Ramadan and the final week of Ramadan
embrace this holy season, be careful, when there is a 22% increase in the search for
however, as flagrant advertising may gifts.
be seen as exploitative.
BEFORE-IFTAR AFTER-IFTAR

RAMADAN
TIMELINE:
T R A V E L & A I R L I N E S E - C O M M E R C E EID-AL-
FITR
R E S T A U R A N T S
5 10 15 20 25 30
DAYS

4 BE PREPARED FOR FIERCE

BRAND COMPETITION 5 PLAN FOR EID-AL-FITR
D U R ING R AM ADA N
BEF OR E

Utilize the latest marketing As Ramadan comes to an end, users’ At the end of the day, as with any special event
AF T ER

insights to keep a leg up on
competing brands just as eager
to be seen. Remember to
always be well prepared to
adapt your efforts during your
campaigns.
shopping intent will increase because of or season, the most important thing to do is to
Eid-al-Fitr, a time where many share gifts have a game plan for changes in behavior and
with their loved ones. Get ready for this
be willing to adapt as necessary. This is the
surge in spending by implementing a
strategy in your creatives and budget only way to have rockstar results every time.
CPC (¢) planning.