Answer the questions below by reading the case Xanadu on Broadway.

1. If you were Rob Ahrens, would you have produced Xanadu the Broadway
musical? Do you agree with the development and marketing choices he
made along the way?
- If I were Rob Ahrens, during that time, yes I would still have produced
Xanadu, given that it invests a substantial amount of resources in research
and innovation in the areas of product creation, process optimization,
marketing tactics, and creating IT networks to support all of the promotion and
distribution methods as a leader in many product segments.
- Broadway Xanadu attracts some of the greatest talent in its field, and the skill
level of the Broadway Xanadu existing staff is very high. This results in high-
quality human resources that can build and manage effective campaigns.
Broadway Xanadu has a strong marketing department, which aids in the
creation of successful marketing campaigns. Broadway Xanadu also has a
reliable and adaptable supply chain, which enables it to handle the challenges
of managing success brought on by extremely effective marketing initiatives.

2. Could the lack of success for Xanadu the movie has been predicted? Can
we say anything about the chances of Xanadu the musical being a hit?
- No. Because we have seen that Xanadu the movie has potential, due to
Xanadu's strong and adaptable supply chain, it is able to handle the problems
of managing success brought on by extremely effective marketing campaigns
that increase customer demand for its products. However, there are no
chances of Xanadu being a hit, some factors including threats from
substitutes frequently result from changes in the economy or advances in
technology. It might be necessary for Broadway Xanadu to reposition some of
its brands in particular markets.
- This applies to the distribution and supply chain management strategies of
Xanadu as well as the company's product strategy. A wider line necessitates
more positioning techniques and more money for marketing.

3. What are key challenges in developing and marketing Hollywood films?

And Broadway shows?
- The organization wants to handle "audience discovery," or connecting content
with consumers, which is the biggest inefficiency in the film industry. In order
to accomplish this, Netflix uses some of the most cutting-edge technologies
available, specifically a proprietary recommendation algorithm known as
Cinematch.
- It might be challenging to determine the ideal product mix and store size. If
you carry too many titles in a larger storefront, there might not be enough
paying clients to cover the cost of the less well-liked titles (keep in mind that
companies also have to pay for the rent on the space, the salaries of the staff,
the energy used to run the facility, etc.).
- Other challenges in marketing Hollywood films and broadway shows are:
*standards of blockbuster film (since movie-making is a considerably
riskier and less profitable business today than it was during the studio
system era, despite the fact that it may appear as though the major
studios are making significant profits. The enormous resources needed for
a movie's global promotion are risky investments.
*the rise of independent films and foreign films (as this includes indie
films, wherein it tends to become more competitive in the film industry, it
reached the targeted audience over the past years. And it seems to be
more challenging for those films in Hollywood. And not only that, the
sudden rise of Korean films and other Asian films also paved its way to be
on top.)