Professional Documents
Culture Documents
C I TAT I O N :
George B. Sproles (1974) ,"Fashion Theory: a Conceptual Framework", in NA - Advances in Consumer Research Volume
01, eds. Scott Ward and Peter Wright, Ann Abor, MI : Association for Consumer Research, Pages: 463-472.
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F1. Reach out in the Darkness: How Unfair Treatments Shape Social Connection Motivation
Yijie Wang, Hong Kong Polytechic University
Yuwei Jiang, Hong Kong Polytechic University
Mandy Mantian Hu, Chinese University of Hong Kong, China
Ninghua Zhong, Tongji University
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F E AT U R E D
Beyond Needs and Wants: How Networked Hyper-rational Economic Actors “Win” the Deal
but “Lose” the Shopping Trip
Colin Campbell, University of San Diego, USA
Hope Schau, University of Arizona, USA
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F E AT U R E D
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