Event Brief for Singapore Business Federation x BRIGHT Indonesia Webinar 

Market Opportunities & Entry Strategies in Indonesia 

May 2021  
Webinar through Zoom 
 
Event Highlights and Objectives 
 
Southeast  Asia  is  one  of  the  world’s  most  exciting  areas  for  doing  business.  One  of  its 
fast-growth  markets  is  Indonesia  with  a  272  million  population,  presenting  a  huge  opportunity 
for  foreign  investors  as  the  largest  economy  in  ASEAN,  a  young  workforce,  and  a  rapidly 
expanding middle-class. 
 
As  many  businesses  begin  to  plan  their  investment  budgets  for  2021,  Indonesia  is  one  of  the 
countries  to  be  the  best  investment  destination,  attracting companies from all over the world to 
expand  and  benefiting  from  the  opportunities  presented  by  the  world’s  fourth-largest  economy 
in terms of purchasing power parity by 2030. 
 
To  show  the  opportunities  and  ease  of  doing  business  in  Indonesia,  we  have  arranged  a 
Singapore  Business  Federation  x  BRIGHT  Indonesia  Webinar:  Market  Opportunities  &  Entry 
Strategies  in  Indonesia​,  where  we  have  invited  business  experts  in  the  region.  The  speakers 
have  helped  hundreds  of  businesses  to  expand to Indonesia, from the smallest startup to some 
of the well-known global companies. 
 
We propose two format for the webinar: 
1. Plan A: Presentation and Q&A session 
2. Plan B: Presentation and focus group discussion (FGD) session with each speaker  
 
Engagement Summary 
 
Date and time  [Proposed date and time]​ 26/27 May 2021, 14.00 SG Time 

Event overview  A webinar designed for Singaporean companies who want to 
expand their business in Indonesia. 
 
Discussion topic: 
1. The Dynamics of Indonesian Market Access 
- Business opportunities in Indonesia 
- How to enter Indonesian market 
 
2. Rules and Regulation to Enter the Indonesian Market 
 
 3. [Proposed discussion]​ Singaporean Businesses in 
Indonesia 
- Singaporean business progress in Indonesia 
- What to do and not to do when entering 
Indonesian market 

Speaker and topic  Topic: The Dynamics of Indonesian Market Access 

Primadi Wahyuwidagdo Soerjosoemanto 
Co-founder, CEO & Principal Partner at BRIGHT Indonesia 
 
Topic: Rules and Regulation to Enter Indonesian Market 
Jochen Sautter 
Co-founder & President Director at PRIME Consultancy 
 
[TBC: Representative of Indonesia’s Government] 
 
[Proposed topic]​ Singaporean Businesses in Indonesia 
[Speaker from Singapore Business Federation] 
[Speaker title] 
 
About the Speakers 
1. Primadi Wahyuwidagdo Soerjosoemanto 
Co-founder, CEO & Principal Partner at BRIGHT Indonesia 
 
Primadi  Wahyuwidagdo  Soerjosoemanto  is  the  Co-founder,  CEO  &  Principal  Partner  at 
BRIGHT  Indonesia,  the  leading  trade  and  investment  consulting  firm  in  Indonesia  and 
Southeast  Asia.  Before  building  BRIGHT  Indonesia,  Primadi  is  a business expert with 20 
years  of  work  experience,  has  worked  with  leading  Indonesia  marketing  consultant, 
Anglo  Hong  Kong  global  banking  corporation,  largest  british  trading  house  in  Asia 
Pacific  and  managed  an  ICT  hardware  retail  store  franchise  in  Indonesia.  Primadi 
graduated  from  Universitas  Gadjah  Mada  with  an  MBA  degree  and  School  of 
Government & Public Policy with an MPP degree.  
 
Primadi’s  entrepreneurial  spirit  and  passion  comes  from  his  father  who  owns  an 
engineering  consulting  company.  Having  lived  in  Sweden,  Finland  and  Spain  with 
extensive  travel  to  many  countries  globally  also  broaden  his  perspective,  provide 
adequate  skill  and  knowledge  as  well  as  his  cultural  understanding  of  how  global 
business works.  
 
About BRIGHT Indonesia: 
a. Website: ​https://brightindonesia.net/ 
 b. BRIGHT  Indonesia  is  a  global  trade  and  investment  development  specialist 
consulting  firm. Since its founding in 2008, BRIGHT Indonesia has evolved as one 
of  the  leading  trade  and  investment  consulting  firms  in Indonesia and Southeast 
Asia.  
 
With  the  mission  to  provide  high-quality  solutions  and  become  a  true  global 
connector,  BRIGHT  Indonesia  is  trusted  to  advise  and  assist  hundreds  of  clients 
across  the  globe  on  softening  the  market  expansion  landing  into  Indonesia  and 
Southeast Asian countries, home to about 640 million people. 
 
Headquartered  in  Jakarta,  BRIGHT  Indonesia  works  with  leading  organizations 
across  the  private,  public  and  social  sectors  to  clear  the  gap  between  multiple 
local  national  in-country  realities  with  the  global  companies'  challenges  when 
they expand across borders. 
 
c. BRIGHT Indonesia services: 
● Market insight research 
● Business partnership engagement 
● Management and strategy consulting 
● Foreign direct investment promotion 
● Business registration and establishment 
● Business incubation and accelerator 
 
2. Jochen Sautter 
Co-founder & President Director at PRIME Consultancy 
 
Jochen  Sautter  is  the  Co-founder  of  PRIME  Consultancy  and  has  been  the  appointed 
President  Director  there  since  August  2013.  His  expertise  rests  in  developing  effective 
solutions  for  clients  facing  challenges  and  difficulties  when  entering  Indonesia.  His 
broad  knowledge  about  living  and  working  in  Indonesia,  his  Bahasa  Indonesia  skills  as 
well  as  vast  management  experience  are  of  great  value  to  his  clients.  Before  joining 
PRIME  Consultancy  Jochen  Sautter  established  and  managed  the  German  Centre  for 
Industry and Trade in Indonesia as its Managing Director from 1997 to April 2013. During 
that  time,  he  supported  over  160  corporations  at  the  German  Centre  by  hosting  and 
accompanying  their  endeavors  of  developing  a  successful  business  in  Indonesia. 
Therefore,  the  German  Centre  turned  quickly  into  a  key  point  of  contact  for  German 
entrepreneurs engaging in many sorts of Indonesia's business sectors. 
 
Before  moving  to  Indonesia,  Mr.  Sautter  worked  for  two  years  at  L-Bank,  just  after  he 
completed  his  study  in  Business  Administration  and  Marketing  at  the  University  of 
Mannheim.  Over  the  course  of  time  he  served  as  a  Member  of  the  Board  of  the 
German-Indonesian  Chamber  of  Industry  and  Commerce  (EKONID),  was  Vice  Chairman 
of  the  European  Chamber  of  Commerce  (EuroCham)  in  Indonesia  and  guided  several 
 tsunami relief projects in Aceh for INDOGERM Direct. 
 
About PRIME Consultancy: 
a. Website: h ​ ttps://prime-consultancy.com/  
 
b. PRIME  Consultancy  is  a  corporate  management  consultant  and  property 
development  specialist,  based  in  Jakarta,  Indonesia’s  capital  and  center 
of  the  most  important  domestic  economic  zone.  For  international 
projects  beyond  the  scope  of  Indonesia,  PRIME  Consultancy  has  PRIME 
Nusantara  Corporation  that  was  established  in  Labuan/Malaysia 
throughout  2020  to  facilitate  business  expansion  into  other  Asian 
markets.  
 
PRIME  Consultancy  has  profound  knowledge  of  the  Indonesian economy 
and  local  excellent  networks  in  politics  and  society  that  are  a  solid  basis 
for  supporting  foreign  investors  especially  when undergoing market entry 
in Indonesia. 
 
As  a  proud  member  of  EuroCham  and  EKONID,  the  German-Indonesian 
Chamber  of  Commerce  in  Indonesia, Prime Consultancy have cooperated 
with  selected  strategic  partners  in  certain  key  areas  while  hosted 
businesses  in  the  form  of  company  representations  of  companies 
typically originating from Europe.  
 
c. PRIME Consultancy Services: 
● Market Entry Support 
● Financing Solutions & Sustainable Finance Advisory 
● Human Resource Development 
● Administration Support 
 
3. [TBC by BRIGHT Indonesia: Representative of Indonesia’s Government] 
 
4. [Speaker from Singapore Business Federation] 
 
 
Event Rundown Plan A (Presentation and Q&A session) 
This schedule is tentative and subject to change 
 
Time (GMT +8)  Duration  Agenda 

  Opening by Moderator: 
  ● Explaining technical tools and the objective of 
14:00 - 14:10  10”  webinar 
● Explaining the overall agenda  
● Introducing the speakers and their topic  
 20”  The Dynamics of Indonesian Market Access by 
14:10 - 14:30  Primadi Wahyuwidagdo, Co-founder and Principal 
Partner of BRIGHT Indonesia 

14:30 - 14:40  10”  Q&A Session - max. 2 questions 

20”  Rules and Regulation to Enter Indonesian Market by 

14:40 - 15:00  Jochen Sautter, Co-founder & President Director at 
PRIME Consultancy 

15:00 - 15:10  10”  Q&A Session - max. 2 questions 

15:10 - 15:30  20”  Speaker to be discussed from Singapore Business 

Federation  

15:30 - 15:40  10”  Q&A Session - max. 2 questions 

15:40 - 16:00  20”  [TBC by BRIGHT Indonesia: Representative of 

Indonesia’s Government] 

16:00 - 16:10  10”  Q&A Session and Closing by Moderator  

 
 
Event  Rundown  Plan  B  (presentation  and  focus  group  discussion  (FGD)  session  with  each 
speaker)  
This schedule is tentative and subject to change 
 
Time  Duration  Agenda 

  Opening by Moderator: 
  ● Explaining technical tools and the objective of 
14:00 - 14:10  10”  webinar 
● Explaining the overall agenda  
● Introducing the speakers and their topic  

  The Dynamics of Indonesian Market Access by 

14:10 - 14:25  20”  Primadi Wahyuwidagdo, Co-founder and Principal 
Partner of BRIGHT Indonesia 

  Rules and Regulation to Enter Indonesian Market by 

14:25 - 14:45  20”  Jochen Sautter, Co-founder & President Director at 
PRIME Consultancy 

15:05 - 15:25  20”  Speaker to be discussed from Singapore Business 

Federation  
 15:25 - 15:45  20”  [TBC by BRIGHT Indonesia: Representative of 
Indonesia’s Government] 

  Focus Group Discussion (attendees will join the 

15:45 - 16:15  30”  seminar by directly discussing the topics with the 
speakers, if possible divided into three rooms)  

16:15 - 16:20  5”  Closing by Moderator  

 
Notes: If attendees would like to ask questions, they should be submitted through the chat box 
during the webinar.