MM Final Exam (None Exam Center) - Attempt Review

11/10/22, 9:10 PM FINAL EXAM (NONE EXAM CENTER): Attempt review
Library
Started on Tuesday, 25 October 2022, 1:08 PM

State Finished
Completed on Tuesday, 25 October 2022, 1:50 PM
Time taken 42 mins 36 secs
Grade 46.00 out of 50.00 (92%)
Question 1
Correct
Mark 2.00 out of 2.00
Which of the following is not the base of market segmentation ?
a. Geographic market segmentation
b. Psychographic market segmentation
c. Regional market segmentation



d. Demographic market segmentation
Your answer is correct.

The correct answer is:
Regional market segmentation
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Question 2
Correct
Which of the following is true about MNC’s role?
A. MNCs help a developing host country by increasing investment, income and employment.
B. Contribute to rapid process of development of country through transfer of technology.
C. MNCs promote professionalization management in the companies of the host countries
D. All


All
Question 3
Correct
Which of the following is the first stage in business buying process?

Select one:
A. Evaluation
B. Problem identification 
C. Performance review
D. Product specification

Problem identification
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Question 4
Correct
Which of the following is advantage MNC for home countries?
A. Create opportunity for marketing
B. Create job opportunity for citizens of countries in branches at world wide



C. Boost industrial activity of home country
D. None

Create job opportunity for citizens of countries in branches at world wide
Question 5
Correct
Which of the following is part of targeting strategy?
A. Full market coverage
B. Selective specialization
C. Single market concentration
D. All


All
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Question 6
Correct
Which of the following is the feature of multinational company, Except?
A. Head quarter at home country
B. Major portion of capital owned by host country citizen


C. They are large sized corporates
D. All

The correct answers are:

Major portion of capital owned by host country citizen
,
All
Question 7
Correct
Which of the following is not true about consumer market ?
Select one:
A. They have shorter decision cycle
B. Large amount of money is involved in transaction


C. Its used to personal consumption
D. Consumers are geographically dispersed

Large amount of money is involved in transaction
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Question 8
Correct
Which of the following is not the base of market segmentation?

Select one:
A. Geographic market segmentation
B. Demographic market segmentation
C. Regional market segmentation 
D. Psychographic market segmentation

Question 9
Correct
Through ________, companies today are strengthening their connections with all partners, from providers of raw
materials and components to those involved in the delivery of final goods and services across the supply chain.

Select one:
A. customized marketing
B. Indirect sailing
C. direct marketing
D. supply chain management 

supply chain management
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Question 10
Correct
Which of the following is not the base of market segmentation?
Select one:
A. Regional market segmentation

B. Geographic market segmentation
C. Psychographic market segmentation
D. Demographic market segmentation

Question 11
Correct
Which of the following is external environment of marketing?
A. Political environment
B. Economic environment
C. Technological environment
D. All



All
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Question 12
Correct
Which of the following is the first stage in business buying process?
A. Problem identification

B. Performance review
C. Product specification
D. All

Problem identification
Question 13
Correct
Which of the following is not the reason for countries to engage in international business?

Select one:
A. Due to availability of products and resources
B. Love each other 
C. Due to International price differences
D. Due to Product differentiations and market structure

Love each other
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Question 14
Incorrect
Which of the following is not concerned about effective marketing communication?

Select one:
A. Selecting relatives
B. Determine objective 
C. Identify target audience
D. Selecting the channel of communication
Your answer is incorrect.

Selecting relatives
Question 15
Correct
Of the following, one is not the main objectives of advertising?
a. Maintain the loyalty of present customers
b. Improve product quality 
c. Establish the trustworthiness of the product
d. increase customer awareness of the product

Improve product quality
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Question 16
Correct
The primary key to delivering customer satisfaction is to match product performance with ________.

Select one:
A. competitive prices
B. aggressive advertising
C. limited customer services
D. customer expectations 

customer expectations
Question 17
Correct
All of the following are macro environment of marketing, Except?
a. Natural environment
b. Demographic environment
c. Sociocultural environment
d. Organizational environment



Organizational environment
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Question 18
Correct
Which of the following is not true about consumer market ?
a. Large amount of money is involved in transaction



b. Consumers are geographically dispersed
c. They have shorter decision cycle
d. Its used to personal consumption

Large amount of money is involved in transaction
Question 19
Correct
Which of the following is not marketing communication mix?
Select one:
A. Sales promotion
B. Word to mouth marketing
C. Price

D. Advertising

Price
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Question 20
Correct
Which of the following is true about product life cycle order from right to left?
Select one:
A. Decline- Introduction - Growth –Maturity
B. Decline - Maturity - Growth – Introduction 
C. Introduction-Growth -Decline –Maturity
D. Maturity - Decline -Growth - Introduction

Decline - Maturity - Growth – Introduction
Question 21
Correct
____________products are products demanded by customers which consumption need to be discouraged through
organized effort.

Select one:
A. Overfull Demands
B. Unwholesome Demand 
C. Full Demand
D. No Demands

Unwholesome Demand
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Question 22
Correct
Which theory of trade focuses on countries power depend on mainly on its own wealth to build strong navies and
purchase vital trade goods?
Select one:
A. Mercantilism trade theory 
B. Factor endowment theory
C. Comparative advantage theory
D. Absolute advantage theory

Mercantilism trade theory
Question 23
Correct
Imagine Ethiopian firms focuses on the capability of the country to produce more of a product within the same amount of
input than other country; this implies
a. Heckscher Ohlin Theory
b. Absolute Advantage Theory


c. Porters Diamond Model
d. Product Life Cycle theory

Absolute Advantage Theory
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Question 24
Correct
___________ Some combination of goods, services, experiences, events, persons, places, properties, organizations,
information, and ideas presented to a market to satisfy a need or want.

Select one:
A. Market offerings 
B. Acquiring products
C. Sale gods and services
D. Buying Behavior

Market offerings
Question 25
Incorrect
Which of the following is responsible for select the supplier, arrange terms of purchases Users-use the product and
services
a. Gate keeper

b. Influencer

c. Deciders
d. Buyer
Your answer is incorrect.

Buyer
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11/10/22, 9:10 PM FINAL EXAM (NONE EXAM CENTER): Attempt review

Started on Tuesday, 25 October 2022, 1:08 PM

Mark 2.00 out of 2.00

Which of the following is not the base of market segmentation ?

a. Geographic market segmentation

b. Psychographic market segmentation

c. Regional market segmentation

d. Demographic market segmentation

Your answer is correct.

Mark 2.00 out of 2.00

Which of the following is true about MNC’s role?

B. Contribute to rapid process of development of country through transfer of technology.

C. MNCs promote professionalization management in the companies of the host countries

Your answer is correct.

Mark 2.00 out of 2.00

Which of the following is the first stage in business buying process?

Your answer is correct.

The correct answer is:

Mark 2.00 out of 2.00

Which of the following is advantage MNC for home countries?

A. Create opportunity for marketing

B. Create job opportunity for citizens of countries in branches at world wide

C. Boost industrial activity of home country

Your answer is correct.

Mark 2.00 out of 2.00

Which of the following is part of targeting strategy?

A. Full market coverage

C. Single market concentration

Your answer is correct.

Mark 2.00 out of 2.00

Which of the following is the feature of multinational company, Except?

A. Head quarter at home country

B. Major portion of capital owned by host country citizen

C. They are large sized corporates

Your answer is correct.

The correct answers are:

Mark 2.00 out of 2.00

Which of the following is not true about consumer market ?

B. Large amount of money is involved in transaction

C. Its used to personal consumption

D. Consumers are geographically dispersed

Your answer is correct.

Mark 2.00 out of 2.00

Which of the following is not the base of market segmentation?

B. Demographic market segmentation

C. Regional market segmentation 

D. Psychographic market segmentation

Your answer is correct.

Mark 2.00 out of 2.00

D. supply chain management 

Your answer is correct.

The correct answer is:

Mark 2.00 out of 2.00

Which of the following is not the base of market segmentation?

B. Geographic market segmentation

C. Psychographic market segmentation

D. Demographic market segmentation

Your answer is correct.

Mark 2.00 out of 2.00

Which of the following is external environment of marketing?

Your answer is correct.

The correct answer is: