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1 Firewalking rituals are performed in many cultures the world over, and people usu-
ally do not get burned, because of the low conductivity of coals. However, the extraordinary
thing about this ritual is not that people are able to firewalk unharmed but rather that they are
willing to try it in the first place. I stress this point and thank Daniel Dennett for pointing out
that this might not always be as self-evident as I might have thought.
Firewalking and the Brain 199
for its performance, which however changed from person to person. What
is more interesting is that there was a big discrepancy between the accounts
of novice and experienced participants. It seems that many of them perform
firewalking without any specific reason, but later come up with an explana-
tion for it, in a process of cognitive dissonance (Xygalatas, in press).
Author’s Note
I would like to thank Jesse Bering and Joseph Bulbulia for commenting
on the manuscript of this paper and for providing valuable comments.
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Firewalking and the Brain 203