Basics of Retailing

FOOTWEAR

Group - 8 Aditya Agrawal (03)

Ayush Kashyap (10)

Isha Gour (19)
Mihir Chokra (25)
Sparsh Poddar (52)
Yashica Bajpai (60)
Objectives

Points Of Emerging
Formats
Difference Formats

Independent Price AR/VR

Stores Store Size Customization
Ecommerce Visual Collaborations
Chain Stores Merchandising
Variety
After sales Service
Footwear Industry
The Domestic Footwear Industry in India is valued at approximately US$
3200 million, projected growth at 11 – 12% p.a.
Organized retail is 25% and growing fast at 35-40% pa
Footwear retailing constitute about 9% in the total consumer market.
Men’s footwear is about 50% of the market
Branded footwear (including store labels) is about 50% of the market,
driven by men’s footwear largely
Ladies and kids footwear, Sports Footwear also have vast potential in the
domestic market
Category
 What is Retail?
Retail is the sale of goods and service to consumers. A
retailer purchases goods in large quantities from
manufacturers directly or through a wholesaler, and
then sells in smaller quantities to consumers for a
profit.

Retail formats Footwear shop

Independent Stores
Ecommerce
Chain Stores
Independent Stores
Independent stores are small outlets or store set up at
minimum one location and maximum three locations by an
individual, in partnership or run by a whole family. The
presence of such stores is there in all cities and towns
across the world.

Retail formats
Chain Stores
Chain store, any of two or more retail stores having the
same ownership and selling the same lines of goods. Chain
stores account for an important segment of retailing
operations.
E-commerce
E-commerce (electronic commerce) is the buying and
selling of goods and services, or the transmitting of funds
or data, over an electronic network, primarily the internet.
Customers access an online store to browse through and
place orders for products or services via their own devices.

 Points of Differentiation
Variety
Price Customer
Store Size VM Variety
Service

100 to ₹200 to Primary

Independent Local Upto seller's
500 sqft 2500 focus on
stores Dominance convenience
sorting

Less than Customer As per

₹3000 to Proefficient
Chain Stores 1000 sqft 50000 VM strategies
demand company's
centric guidelines

₹300 to Tech based Customer

Ecommerce NA
110000 Diverse
VM Friendly
FOOTWEAR INDUSTRY IN INDIA
High Growth
Low Manufacturing Cost
S Strengths Command over both retail and e-commerce
Highly Competitive Market

Inefficient Supply Chain

W Weaknesses Unorganised product manufacturing majority
Outsourcing Dependency
Low Entry Barrier

Rising Potential in Domestic Market

O Opportunities Indefinite Global expansion opportunities

Modern Product Diversification
Augmented Reality and Future Selling Concepts

Brand Reputation
Counterfeit products availability
T Threats Budget Pressure due to inflation
Exposed Retail Sector
Emerging Formats
AR/VR
AR/VR Shoes are a Win-Win for Both Consumers and
Retailers. A virtual shoe designer will create a 3D
model of all the shoes to give the customer a
complete understanding of the item.

It will help customer to look shoes from all possible

angles.

AR and VR market collectively is expected to valued

over $94.6 billion by 2023.
Customisation & Collabortions
Customisation
AR/VR
Now-a-days giant footwear brands are providing
complete customisation facility to customers.
Nike has added this feature in their app and on website
which allows customers to create their own gear by
customising colour, design and other features to get
their gear exactly as they want it.

Collaborations
Many large-name designers, athletes, celebrities and
even cartoons have participated in creating shoe
brand collaborations with names such as Nike,
Adidas, Sketchers, Vans and more.
GLOBAL COMPARISON

Source:Statista