Ethos, Pathos, Logos Exam

Read each question and mark your answer on the answer sheet. For questions 10 – 20 identify
which appeal is used in the quote. For 21-25 identify the appeal used in each advertisement.

1. Rhetoric is…
a. Expert Testimony
b. The art of persuasion
c. Establishing facts and judgments about the past
d. A speech

2. Persuasion is…
e. Expert Testimony
f. Convincing someone using research-based factual evidence
g. A creative speech given in public
h. Convincing someone to a belief or action

3. Logos is…
i. Appealing to an audience by showing credibility
j. Appealing to an audience through emotional response
k. Appealing to an audience by citing facts, statistics, and reasoning

4. Ethos is…
l. Appealing to an audience by showing credibility
m. Appealing to an audience through emotional response
n. Appealing to an audience by citing facts, statistics, and reasoning

5. Pathos is…
o. Appealing to an audience by showing credibility
p. Appealing to an audience through emotional response
q. Appealing to an audience by citing facts, statistics, and reasoning

6. Ethos is most closely related to…

r. The qualities of the sender of the message.

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 s. The qualities of the message itself.

t. The way the audience reacts to receiving the message.

7. Pathos is most closely related to…

u. The qualities of the sender of the message.

v. The qualities of the message itself.

w. The way the audience reacts to receiving the message.

8. Logos is most closely related to…

x. The qualities of the sender of the message.

y. The qualities of the message itself.

z. The way the audience reacts to receiving the message.

9. The Greek philosopher credited with the idea of these appeals is:

aa. Aristotle

bb. Sophocles

cc. Socrates

dd. Archimedes

10. “Doctors say this will help you live longer:”

ee. Ethos

ff. Logos

gg. Pathos

11. “Don’t let down the ones you love, buy Secure-It.”
hh. Ethos

ii. Logos

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jj. Pathos

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12. “It is a fact that more than half of all smokers can’t quit.”
kk. Ethos

ll. Logos

mm. Pathos

13. “Dentists recommend mouthwash in addition to brushing.”

nn. Ethos

oo. Logos

pp. Pathos

14. “Recycle, it will preserve the world for your grandchildren.”

qq. Ethos

rr. Logos

ss. Pathos

15. “Juice Box, now 100% all natural.”

tt. Ethos

uu. Logos

vv. Pathos

16. “Brittney Spears Perfume, buy it now.”

ww. Ethos

xx. Logos

yy. Pathos

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17. “With the new day comes new strength and new thoughts.” (Eleanor
Roosevelt)

zz. Ethos

aaa. Logos

bbb. Pathos

18. “I slew my best lover for the good of Rome, I have the same dagger
for myself when it shall please my country to need my death.” (Brutus’

speech, Julius Caesar, Shakespeare)

ccc. Ethos

ddd. Logos

eee. Pathos

19. “The stock market has crashed, but today I will send 2,500,000
people back to work.” (President Hoover)

fff. Ethos

ggg. Logos

hhh. Pathos

20. “We have a responsibility to protect your data, and if we can’t then
we don’t deserve to serve you.” (Mark Zuckerberg, Facebook)

iii. Ethos

jjj. Logos

kkk.Pathos

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21. “We Can Do It!”

lll. Ethos
mmm. Logos
nnn. Pathos

22. “Joan of Arc Saved France / WOMEN OF AMERICA SAVE

YOUR COUNTRY Buy WAR SAVINGS STAMPS”

ooo. Ethos
ppp. Logos
qqq. Pathos

23. “Toasted Corn Flakes Best After All”

rrr. Ethos
sss. Logos

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 ttt. Pathos

24. “GOLD MEDAL FLOUR we take off the grain coat

leaving behind only the inner kernel it's scientific simplicity in milling.”

uuu. Ethos
vvv. Logos
www. Pathos

25. “The Cooking School Teacher States a Safe Rule to

Follow: Use Walter Baker's cocoa in all your chocolate recipes.”

xxx. Ethos

yyy. Logos

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zzz. Pathos

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 Answer Key

1. B 16. A
2. D 17. C
3. C 18. A
4. A 19. B
5. B 20. A
6. A 21. C
7. C 22. A
8. B 23. C
9. A 24. B
10. A 25. B
11. C
12. B
13. A
14. C
15. B

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