11 Best Course Builders: How to

Choose the Right Fit for Your

Business

Launch Your Online Business

in Just 7 Days
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Table of contents
Selling your skills and experience in the form of online courses has
become a popular and profitable venture for many businesses.
The online learning market is projected to reach $325 billion by 2025.

This makes it a growing market worth exploring.

There are many online course builders out there, so you need to know
what to look out for to pick the one best suited to your business needs.

Let’s delve deeper into how you can make money by teaching online.
1. What is an online course platform?
With an online course platform, you can create and sell online
courses using different tools such as webinars, downloadable documents,
gradable quizzes, and projects.

Some platforms also provide an online community that allows students to

connect.

However, to build a winning course, you need a good platform.

2. Top 11 best online course platforms
There are many online course builders to choose from, so let’s take a
look at the best online course creation software out there.

2.1. Systeme.io
 systeme.io logo
Systeme.io is an all-in-one platform that allows you to create, as well as
market and sell, courses online.

Let’s take a look at what you can do with systeme.io.

2.1.1. Features
Systeme.io is very easy to use and gives you complete freedom when
creating your online courses.

With our course builder, you can add as many lectures and modules as
you feel necessary, without any restrictions.

If you feel a student needs to master one skill before moving to the next,
you can set up drip access.

Drip access allows you to decide when students will get access to the
next part of the course.
Systeme.io also gives you all the tools you need to run your course
successfully.

You can:

 Create evergreen webinars

 Provide digital downloads
 Run a blog to keep your students up to date

What’s more is that you can set the price of your course.

We offer multiple payment methods:

 PayPal and Stripe integrations
 Subscriptions
 Memberships
 Coupons

With so many options, the payment process has never been easier!

Now that you’ve created your online course, you need to sell it.

As an all-in-one marketing platform, we give you all the tools you need

to successfully market and sell online courses.

With systeme.io, you can:

1. Create a sales funnel
2. Link the sales funnel to your online course
3. Set up an email campaign to reach more prospective students
4. Segment your email list to make sure your campaign reaches the right
person at the right time
5. Set up workflows to automate the entire process

You’re not limited to just online courses, you can also:

 Create your own website and blog to show your students who you
are and to establish your credibility
 Sell complementary digital and physical products
 Get 24/7 email support
 Create membership sites with unlimited members
 Create webinars to add to your course or as an additional digital
resource
 Run your own affiliate program, and get affiliates to help sell your
course online
2.1.2. Pricing
 systeme.io’s pricing plans
When it comes to affordability, systeme.io is the best option to sell
online courses.

In fact, you can create your first course for free!

The Freemium plan is free forever — no credit card details are required.

With every systeme.io plan, you get access to the following features:

 Unlimited emails
 Unlimited file storage space
 Unlimited membership site members
 No transaction fees
 Affiliate programs
 Online support

With the Freemium plan, you also get access to:

 3 sales funnels
 10 sales funnel steps
 1 blog with unlimited blog posts
 1 membership site/online course
 1 automation rule
 1 workflow
 1 tag
  1 email campaign
 1 one-click upsell
 1 order bump
 1 A/B test
 1 coupon code
 Deadline funnels
 Stripe and PayPal integrations
 1 custom domain

With these features, you can easily create and sell your first course.

Once you’re ready to create more courses and grow your online business,
systeme.io has you covered with 3 paid plans (if you pay annually, you
get a 30% discount):

 Startup plan at $27/month — You get more of everything as well

as 3 custom domains
 Webinar plan at $47/month — We throw in 10 custom domains,
10 webinars, and upgrade all the remaining features
 Enterprise plan at $97/month — We give you unlimited
everything, including unlimited courses, so you can build and sell
as many as you want

Systeme.io’s most expensive plan provides more value for money than

any other tool on offer.
2.2. Teachable
 Teachable logo
Teachable is a standalone platform aimed at smaller entrepreneurs.

While it does have some marketing features, the platform mainly relies

on 3rd party integrations to get the job done.

Let’s take a look at what Teachable offers.

2.2.1. Features
As far as online course platforms go, this one gives you all the features
you need to create courses and present online classes.

With Teachable, you get:

 Customizable templates — Create a course that reflects your

business and brand
  Sales pages — To help you market your courses
 Basic analytics — For student insights and to keep track of sales
 Limited marketing tools

Payments are very flexible with Teachable.

You can use subscriptions, one-time payments, or bundles that accept

over 130 currencies, making your courses accessible to a very wide
audience.
2.2.2. Pricing

Teachable pricing plans

Teachable offers a Free plan, but you’ll need the Pro or Business plan to
get access to all the features and tools you need.

On top of that, you also need several 3rd party integrations, so it can

get expensive.
2.2.3. Pros and cons
 Pros

 Gradable quizzes and certificates

 One-on-one sessions over Zoom

 You have unlimited bandwidth, students, and courses on paid plans

Cons
 10% transaction fee on Free plan

 Poor customer service

 The need for 3rd party integrations can bump up the cost

2.3. Udemy
 Udemy logo
Udemy is possibly the largest online course platform and a popular
online learning platform for students.

If you’ve ever looked into creating an online course, odds are, you’ve
come across Udemy.

So, let’s take a look at what Udemy offers course creators.

2.3.1. Features
Since Udemy is an online course marketplace, its biggest draw is the fact
that you already have an existing student base.

It’s not up to you to find students. You simply need to create engaging
courses to ensure that students flock to your content.

To create a course on Udemy, you first need to register and get approved
as a premier instructor — this ensures consistent quality, which is great
for students.

Returning students is good business!

Udemy provides all the tools you need to create a successful course:

 Landing pages with course descriptions to entice students into

signing up
 Analytics tools to gain insight into what courses and topics are
popular among students — This is very helpful when it comes to
narrowing down topics
 Marketing support

If you’re new to online teaching platforms, Udemy takes you through the
course creation process, making them a great online learning platform
for beginners.
2.3.2. Pricing
Creating an online course with Udemy is completely free.
You’ll get a share of 97% of the final revenue of your course if a student
finds your course through an instructor coupon or referral.

If the student finds your course with Udemy’s marketing, you’ll get only
37% of the final revenue.
2.3.3. Pros and cons
Pros

 Getting started is free

 It’s great for beginners, as it takes you through the process of

creating online courses

 It offers an existing student base

Cons
 There’s stiff competition with fellow course creators and other
marketplace platforms

 Limited creative control over how to create and deliver courses

  Lenient return policies which can lower your sales

2.4. Thinkific

Thinkific logo
Thinkific is another popular all-in-one online course builder.

While it does have an impressive set of tools, you still need to pay for
3rd party integrations to access some ecommerce functions, like
a Customer Relationship Management (CRM) tool.

Let’s take a look at what Thinkific offers online course creators.

2.4.1. Features
With Thinkific, you have a lot of flexibility in both how you deliver your
online courses, as well as payment methods.

You can present your course live, provide an on-demand course, or

create a combination of the two.

You can also deliver your course as a single course, bundles, or through
a membership site.
As for payment, you can choose between coupons, subscriptions, or
instalment plans.

When it comes to creating your course, Thinkific offers some useful

tools:

 Customizable course and landing page templates

 Cues and suggestions to provide guidance to first-time course
creators
 Quizzes, surveys, and assignments to measure student progress
 A community feature where students can get together and share
ideas
 No transaction fees

All in all, Thinkific is not a bad course platform for beginners!

2.4.2. Pricing

Thinkific pricing plans

When it comes to pricing, Thinkific offers a Free plan.
However, this plan is very limited.

To access any useful features, you’ll need the Basic plan. The Pro plan
is probably the best option, but that can get pricey for small businesses
with few students.

If you’re wondering which platform is better, Thinkific or Teachable,

take a look at our in-depth comparison.
2.4.3. Pros and cons
Pros

 No transaction fees

 A Free plan to start off course creation

 Good customer support

Cons
 Limited customization options

 Dripped content is only available on paid plans

  Integration options are limited

2.5. Podia

Podia logo
Podia is another all-in-one platform that offers a range of course tools
and marketing features to help you create and sell courses online.

Compared to other platforms, it’s not too badly priced.

Let’s take a look at what you can do with Podia.

2.5.1. Features
Podia is first and foremost a course builder, and this is reflected in
their available tools.

With Podia, you can create online courses and sell other digital products,
such as eBooks, audio books, PDFs, and cheat sheets.
Digital products are a nice touch for extra sales and marketing purposes.

You can also create interactive online courses with webinars, for one-

on-one coaching or for multiple students, using Zoom.

With Podia, you can create membership sites which allow a community
feature for students.

For marketing purposes, you can:

 Create a course website

 Run email marketing campaigns
 Manage your own affiliate program
 Set up flexible payment plans for your students

Unlike systeme.io, there’s no Free plan, only a 14-day free

trial, which isn’t really long enough to properly test the tool.

Creating a unique look and feel for your brand also becomes difficult

with the limited templates available.
2.5.2. Pricing
 Podia pricing plans
The Mover plan isn’t badly priced, but you need the Shaker plan to get
access to affiliate marketing, paid membership sites, and certificates for
your students.

Considering that it’s a platform focused on online courses, having to pay

for a Shaker plan to access certificates seems like a bit of an oversight.
2.5.3. Pros and cons
Pros

 It’s very easy to use

 It does have some marketing tools

 You can offer flexible payment plans for students

Cons
  There are limited templates and customization options

 No Free plan

 Requires occasional 3rd party integrations which can be costly

2.6. Kajabi

Kajabi logo
We’ll be honest — this is a powerful all-in-one platform for running an
online course business.

However, Kajabi is aimed at information businesses and medium to

large enterprises, so it’s priced to match.

Let’s take a look at what you can do with Kajabi.

2.6.1. Features
Kajabi understands the importance of selling the amazing online course
you just created. So, alongside solid teaching tools, they also offer
marketing options.

On the course creator side, you can:

  Create online courses
 Run one-on-one coaching sessions
 Create membership sites to connect your students
 Run live events

On the marketing side, Kajabi offers a Pipeline feature — it’s

essentially a sales funnel builder — from landing page to checkout.

An effective sales funnel can really boost course sales, so this is a nice
feature.

Kajabi also offers more sales functionality than most other platforms:

 Create an email list

 Segment your email list to reach the right contacts at the right time
 Automate marketing to run your sales process
 Add Stripe and PayPal integrations
 No transaction fees

These are nice features, especially if you’re looking to start an online

school.

But you pay for every feature!

2.6.2. Pricing
 Kajabi pricing plans
Unless you have deep pockets, these prices may not be within reach of
start-ups or creators working on a budget.

The Basic plan is on the same price tier as most other platforms’ mid to
high tiers and more expensive than systeme.io’s top tier!
2.6.3. Pros and cons
Pros

 It offers a 30-day free trial

 You have access to easy-to-use marketing tools

 It offers live event capability

 Cons
 It can be expensive for startups

 Some users report clunky email functionality

 You need the Growth plan to access affiliate management and to

remove Kajabi’s branding

2.7. LearnDash

LearnDash logo
LearnDash is a WordPress LMS plugin.

While this may be good news for users who love WordPress, if you don’t
like WordPress, you’re out of luck.

Let’s take a look at what you can do with LearnDash.

2.7.1. Features
As far as features go, LearnDash is relatively average.
They provide all the features you need to run a course, such as:

 Advanced quizzing, setting assignments, badges, and certificates

 Allows you to drip content
 Supports audio, video, images, and text
 Provides a community feature through discussion boards that allow
students to connect

You do get flexible payment options, meaning you can use a once-off
payment, subscriptions, or membership sites, and you can create course
bundles.

LearnDash also provides limited email automation where certain student

actions will trigger a sequence of emails.

When it comes to marketing features, LearnDash comes up

short — you’ll need a shopping cart, an email service, CRM software,
and a proper marketing suite.

This means a lot of extra integrations.

LearnDash does provide a lot of integration options, such as:

 PayPal
 Samcart
  Slack
 Mailchimp
 Zapier

All these extra integrations will add up in the end, so this platform can
get pricey right quick!
2.7.2. Pricing

LearnDash pricing plans

You’re billed annually, so you only pay at the beginning of each
subscription period.

It’s one of the cheaper solutions, but it can become expensive once you
start adding all the additional integrations.
2.7.3. Pros and cons
Pros

 A good support team

 It’s easy to use

 Access to basic email automation

Cons
 It’s a WordPress plugin, so you need a WordPress site

 You need a lot of 3rd party integrations which can hike up the price

 No live sessions or one-on-one features

2.8. Skillshare
 Skillshare logo
Another well-known online course marketplace is Skillshare.

If your main interest lies in teaching creative skills, this platform is a

good option.

Classes on Skillshare cover everything from fine arts and animation, to

cooking or game development, so you’ll have a market of amateur
creators ready to learn.
2.8.1. Features
Skillshare courses consist of a video, a class project, and a community
feature.
For those new to the online course world, the Skillshare teacher’s
handbook is a solid guide to creating, producing, and promoting your
online course.

Skillshare also provides some resources to help you promote and sell
your course to your own online community.

Skillshare is really about the students — that’s great if you’re a student,

but it does make things harder for teachers:

 Students can learn at their own pace which limits opportunities for
graded quizzes and teacher feedback
 Only certain teachers are approved for live sessions, so you may
not have the option of running courses at specified times
 You’ll need to check the online groups regularly to see if new
students joined and if they need help — This could get a little time
consuming

Skillshare also offers free courses which helps to draw more students to
their platform — this means more students who buy your course!

Unlike Udemy, there’s no application and approval process for

teachers, so anyone can create a course.
However, each course is checked by Skillshare staff before it goes live. If
a course doesn’t meet requirements, you’ll get a strike against your
name.

Get 3 strikes, and your account is deleted permanently.

2.8.2. Pricing
You can create and launch online courses for free — so less upfront
investment from your side.

Instructors receive royalties for every minute a student spends watching

their videos.

Teachers also earn referral bonuses when referring students to buy a

Premium Membership.
2.8.3. Pros and cons
Pros

 It’s free to start

 There’s already an existing market base

 You have help with creating courses

 Cons
 Less freedom in creating and structuring courses

 Only email support is available

 No certificates or graded quizzes to evaluate student progress

2.9. LearnWorlds
 LearnWorlds logo
LearnWorlds positions itself as a one-stop solution for creating an
online school.

It’s an all-in-one platform, so you can create, market, and sell your online
courses in one place.

If you’re looking at starting a school, instead of just creating courses, this

isn't a bad option.
2.9.1. Features
One of the really great features this platform offers is that it supports
multiple instructors — this is a must-have if you’re thinking of starting
a school rather than selling individual courses.

It’s also an all-in-one platform, which means that you have a lot of
marketing options available when it comes to selling courses.

Some of the features include:

 Building a website and online courses using customizable

templates
 Using video, audio, text, and PDFs when presenting courses — All
these formats are supported
 Creating assessments and awarding completion certificates
  Providing flexible payment options — Coupons and promotions,
subscriptions, membership sites, and multiple payment gateways
 Using a custom domain name

The platform also provides useful analytics to give insights into how to

optimize your course material and how to better engage with your
audience.

It also provides a useful segmentation feature that allows you to segment

your students based on their personal details such as geographic
location, team, course, company, etc.

Finally, LearnWorlds can also be used as a LMS for companies looking

to provide ongoing training to their employees, customers, and partners.
2.9.2. Pricing

LearnWorlds pricing plans

While the Starter plan isn’t a bad option, it lacks one vital feature — you
can’t create free courses.

If you look at other online learning platforms, like Skillshare, providing

free courses is an important marketing feature and attracts more
students.

With LearnWorlds, you would need the Pro plan for this.
2.9.3. Pros and cons
Pros

 Used by bigger companies to train employees and customers

 It’s an all-in-one platform

 You can segment your users which is great for marketing

Cons
 Aimed at the US and Europe, so it’s not the best option if you’re in
another part of the world

 Awarding certificates is only available on the Pro plan

 The blogging feature is only available on the Pro plan

2.10. Academy of Mine

Academy of Mine logo

Academy of Mine is an LMS platform with a thorough set of
marketing and ecommerce tools.

This software is aimed at businesses and companies looking for an LMS

for onboarding and employee training.

If you’re looking to start up an online academy focusing on

professional training and certifications for big companies, this is a
good option to consider.
2.10.1. Features
This platform offers powerful teaching tools for the online classroom as
well as ecommerce tools that allow entrepreneurs to brand and sell
courses.

The main problem? It’s quite expensive!

When it comes to running your course, you can run live events or on-
demand classes.

The toolset includes:

 Webinars with video, audio, and interactive whiteboards

 Exams and quizzes
 Multiple language options
  Drip features to ensure students master the important skills before
moving on
 Custom certificates for completion

On the course creation side, you have the option to fully customize your
site and course — this is an important feature for large companies
running employee or customer training!

If you’re an entrepreneur looking to sell your courses, you have access to

some great marketing tools:

 Custom course website and catalog

 Drag-and-drop page and course builder
 Email marketing
 Course analytics
 Integrated dashboard so you can manage everything in one place
 Integration options with your favorite tools if you want to use them
instead
 Two payment options — One-time or subscription
 Payment gateway integrations like PayPal and Stripe

While these tools are great, this platform is expensive, so it’s aimed at
big businesses and entrepreneurs looking to work with big companies.
2.10.2. Pricing
 Academy of Mine pricing plans
If you’re looking to start your own online academy or your focus is
professional training and development for companies, this solution is
worth looking into.

However, if you’re a casual course creator, there are more affordable

options.
2.10.3. Pros and Cons
Pros

 15 hours free onboarding to help set up the software

 All-in-one platform

 Personalized branding options

Cons
  Very expensive pricing plans

 The software has a steep learning curve

 Not suitable for start-ups

2.11. Open Sesame

OpenSesame logo
OpenSesame is an online marketplace and LMS catering for medium to
large business’ in-house training needs.

With OpenSesame, you can also reach customers, but it’s not ideal for
smaller, more casual, course creators.
2.11.1. Features
OpenSesame is an LMS that curates and connects courses with
prospective students.
If you’re an expert in your field, and you want to target businesses,
OpenSesame isn’t a bad option.

Since it’s a marketplace catering to a very specific market, there’s an

existing client base of companies looking for courses to ensure
continuous training for their employees.

For the most part, this platform is very vague when it comes to
information regarding what tools they use or how the creation process
and payment actually work.

You’ll need to contact them to find more information.

2.11.2. Pricing
Creating a course on OpenSesame is free for course creators, and
creators earn 60% of their course sales.
2.11.3. Pros and cons
Pros

 Existing market base

 Free to create courses

 Cons
 Information for creators is dated and vague

 No clear information on payments or fees

 Mostly aimed at course creators who are experts in their respective

fields

3. Find the best online course platform for

your business
There’s a lot of online course creation software available on the market,
so how do you know which one is the best fit for your business?

Ideally, you want an online course platform that’s easy to use, has at
least some marketing options, and is easy for students to use as well.
It’s simple, if your students are struggling with your site, they’ll go
somewhere else!

Let’s take a look at the different types of platforms and how to choose
the best one for your online course business.
3.1. Different types of platforms
The 5 main course creation platforms available are:
1. Standalone course platforms

A standalone course platform is aimed mostly at solo

entrepreneurs wanting to create online courses and have full creative
control.

Standalone platforms usually allow customization, so each platform has

a different look and feel, and each platform allows the instructor to
develop and present online classes in their own style.

A standalone course platform also gives the course creator full

control of the lesson plan, student information, and billing plan.
2. All-in-one course platforms

All-in-one platforms are similar to standalone platforms — creators

have full control over the process, student information, the look and
feel, and how they want to deliver online courses.
However, all-in-one platforms also provide additional business
tools to help you market and sell online courses by building sales funnels
and running targeted email campaigns.

Another advantage of an all-in-one platform is that it allows you to sell

other products as well, like eBooks or merchandise.

Who doesn’t like a coffee mug that reminds them that they are the
world’s best student?
3. Learning Management Systems

Learning Management Systems (LMS) are mostly used by businesses

when it comes to in-house training for employees or training for clients
on how to use their products.

Of course, you aren’t limited to only these functions, but LMS are set up
with those features in mind.

While they do provide graded quizzes, evaluations, and awards like

certifications or badges, you might be limited when it comes to custom
branding and marketing functions.
4. Marketplace course platforms

Marketplace platforms combine a number of instructors and

courses on one platform to make online learning easy for students.
With an online course marketplace, you have limited control over
student information, and you have to structure your course according to
the guidelines of the particular marketplace you are on.

The nice thing about this is that there are big marketplaces available
already, and most marketplaces provide marketing support.
5. Video course platforms

Video course platforms mainly differ in terms of where students get

access to your course.

Most online course platforms will allow you to create videos, but the
student is still limited to watching the course wherever they get internet
access — so mostly PC screens and mobile devices.

With video course platforms, you can use over-the-top (OTT) channels,

like Apple TV or FireTV, to deliver your content.

This is going to cost you more, but it does work well for topics that
require a more practical touch, like art classes, health and fitness, or
cooking classes.
3.2. What to look at to find the best fit for your
business
Now that you know what types of online course platforms there are and
which are the best, how do you go about choosing the best platform
for your business?

Here are some criteria you should keep in mind when deciding on an
online learning platform:
 Cost — If you’re just starting out with online courses, you’ll need
a tool that’s easy to use and affordable.
 Customizable templates — Building a course using templates is
the easiest option. Make sure that the templates look professional
and allow enough customization to make your course stand out
from the crowd.
 The topic you want to teach — This will determine the type of
platform you need. Do you want to create a practical course on
painting with watercolors or a course on investing in property?
 Existing market — Do you want an existing market, or are you
willing to put in the work to create your own?
 Well-known platform — If you’re opting for a marketplace,
choose a marketplace that’s known and has a good reputation, like
Udemy or Skillshare.
 Marketing options — If you’ve decided to build your own
market, find a platform, like systeme.io, that’ll give you options in
terms of sales funnels, marketing automation, and email
marketing to build a student base.
 Control — Are you willing to work within a set guideline, or do
you want more freedom with how you present your courses?
Would you like to drip content or provide full access in one go?
 Technical support — This is a big one, especially if you have
limited technical experience. Will there be someone to help you if
your course goes offline?
3.3. The difference between a membership site
and an online course

You might be wondering — why not simply put my knowledge behind a

paywall on a membership site. It’s the same thing, right? Well, not
exactly.
A membership site requires a lot more work than an online course, so
you need to be sure you have time to invest in it.

With a membership site, your members pay a monthly fee to access the
content behind the paywall.

This means that you need to constantly update content, add new
content, and ensure that your members are getting value.

If your members feel they’re not getting enough value, they’ll stop
paying their membership and take their business elsewhere.

An online course, on the other hand, is a digital product you only

need to create once.

Students pay to get access to the course and work through it with a
specific goal in mind. When they finish, they’ve learned a specific skill
or they get a completion certificate.

You can, of course, create a follow-up course or membership site for

your students to engage with you and each other.

Pro-tip: Keep this space up-to-date with industry news if you have the
time.
So, you need to ask yourself — do you have the time to update content
and provide new content constantly, or do you want to make a once-off
product that you can keep selling for years to come?
3.4. What about Youtube?

Source: YouTube.com

Here’s the golden question — why not use YouTube?

Do a quick search on YouTube, and you’ll find a video tutorial on
practically anything.
Want to make toast?

There’s a tutorial. Want to paint a picture or develop a game — ditto.

However, there’s a very big difference between a YouTube tutorial

and an online course.

There are several major problems with creating a course on YouTube:

1. It’s distracting

On the sidebar, there is a list of other videos that might lure your student
away, not to mention the ads.

If your student is using YouTube for free, you have no control where the
ads pop up meaning your course can be disrupted at a critical moment.
2. YouTube doesn’t provide the tools you need to create an in-depth
course

There are no options for graded quizzes, class projects, or other

assessments, and there’s no option for certification.
3. The comment section doesn’t really provide a proper discussion
platform for students

Anyone can comment, so discussions can go sideways quickly.

4. As a creator, you have no control over student information and no
way to charge a fee for your course

However, that doesn’t mean Youtube can’t be a useful tool for

promoting your course.

A short tutorial or introduction to your course is a great way to attract

prospective students.

Pop a link in the description box guiding students to your site, and watch
your student base grow.
4. How to create your online course
The most important thing to remember when creating an online course is
that you don’t need to be an expert.

As long as you know more than your audience, you can add value to
their lives.

There are many distractions for a student sitting in front of a computer,

so you need to make your content as engaging as possible.

In short, there are 3 things to consider when creating an online course:

1. Find a topic

 Opt for a topic you’re interested in and know a little about

 Search the internet and online forums to see what questions people
have about your topic
 Ask people questions directly on social media, like Facebook, or
reach out to your email list if you have one
 Find a topic that’s already making money but isn’t too
saturated — Competition is good, but if you’re new to the world
of online courses, you don’t want to compete with established
experts and influencers just yet

2. Outline your course

 Once you have your topic, outline your course

  You want to show your students each step they’ll take in
reaching the goal
 Consider your audience — A course for violin beginners will
look very different from a course for experienced violinists

A course on starting your own business might look something like this:

 Module 1: Find a niche

 Module 2: Find the best software to run your online business (we
recommend systeme.io)
 Module 3: Build an email list, and run an email campaign
 Module 4: Start selling

3. Use the right equipment

 Recording equipment and software can be pricey, but if you want

your course to look professional, this is something worth investing
in

4.1. Easily create a course with systeme.io

Once you have your course planned and ready to go, you can create
your first course with systeme.io in 4 easy steps:
 systeme.io home page
1. Sign up for your free account.
 systeme.io’s course creator dashboard
2. Open your Dashboard, and go to “Products/Sales” and click on
“Courses”.
 Add a module to your course
3. Create your course by adding modules and lectures using our drag-
and-drop course builder to customize the templates.
 Add content to your course
4. Using the template, add your own course material — you can upload
webinars, audio, and text files.

And there you go — you have your first course. Take a look at this 8-
step guide on how to create a course easily with systeme.io!
5. How to sell an online course
Once you’ve created your online courses, it’s time to sell them.

With systeme.io, this is super easy to do.

Firstly, create a sales funnel for your course.

A sales funnel will guide your prospective students from awareness to
sales.

In short, you want your sales funnel to do 3 things:

1. You want to generate traffic so that people become aware of your
course.
2. You want prospective students to sign up to your email list so that
you can build a relationship and make them aware of your course and
what you offer.
3. You want to show them that your course is the answer to their
problem so that they’ll go to the sales page and sign up for the course.

This may sound tricky, but once you’ve generated some traffic, you can
build a sales funnel with systeme.io quickly and easily that’ll provide:

 A landing page to introduce people to your course

 An opt-in form in case they haven’t signed up for your list yet
 Upsells and downsells where you can offer more expensive
products, like bundles
 A check-out page to make the sales process easy and safe
 A “Thank You” page to thank your students for choosing your
course

But how do you generate traffic?

There are two options:

 Organic traffic: This is traffic that finds its way to you through

social media, blog posts, and your email list
 Inorganic traffic: This type of traffic you generate through paid
ads

Once you’ve generated traffic and built your sales funnel, link your
funnel to your online course, and you’re done!

Selling your skills is really an easy way to make money online.

6. Conclusion
Selling digital products is a great way to make a passive income —
you create your course once, and you can keep selling it as long as
there’s interest.

With so many online course platforms to choose from, it’s worth taking
the time to research what exactly you need and then decide which
platform will work best for your business.

With an all-in-one platform like systeme.io, you can easily create and

sell online courses — we provide all the marketing tools you will need!

Join the systeme.io family, and start building your first course
today, absolutely free!
All of our posts about online course platforms:
- Thinkific vs Teachable: Which is the best?
- Thinkific Pricing 2022: Is Thinkific Worth it?
- Teachable Pricing Review: Is it Worth it?
- LearnDash Review: Is it the Perfect Solution?
- How to Create a Sales Funnel to Sell Online Courses

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