Personalised 1st line writing training 3.

To remember:

1. Your lines must be so specific to the person you are sending it to that they would NOT make
sense to anyone other than that person.

2. They must be some sort of compliment about their business/some sort of compliment on
a recent achievement they have hit with their business.

3. Ensure you are sending the email to the correct person which is the owner of the business
(you may need to double check my leads in the sheet such as the owner and their email)

4. You must spell check your work for grammar & spelling mistakes (use grammarly)

5. Lines should only be around 2-3 lines at max - NOT A FULL EMAIL.

6. If you see any business in my G-sheet that does not have a “cart” icon where you can buy
a physical product from their site directly, within just a few clicks, they are not qualified so
delete them.

7. The article/piece of content you find needs to be recent! Nothing older than 24 months.

8. Before writing your lines on a day to day basis you first set up your leads

Training Videos MUST WATCH BEFORE YOU START:

1. Introduction
2. Accessing & Using the G-sheet | Access will be given via email
3. Formatting company names
4. Finding owners name
5. Finding owners email
6. What to do if you can't find email
7. How to verify email addresses***
8. How to spot a bad lead
9. Good Lines Vs Bad Lines 1 | Good lines vs bad lines part 2
10. The 1st line writing formula pt 1 | The 1st line writing formula pt 2
11. What to write about and where to find it
12. Writing lines faster
13. Spell Checking Your Work
14. Last Check
 15. Workflow & pro tips

Example of a perfect first line to use as a template:

Hi Ryan <- Written by me

Loved listening to your interview with Zach on the ‘Boston Speaks Up’ podcast where you
talked about your creative business decision to help medical workers on the frontlines while
keeping Pistol Lake’s factory workers paid - I also can't believe you worked with Steph Curry
for that CoachUp marketing video. Awesome creativity! <--- written by you.

Anyway this made me want to reach <- by me

The above is a perfect 1st line because:

1. It says the name of person the owner of the business did the interview with, which was “Zach
Servideo” AND where the interview was held “on the ‘Boston Speaks Up’ Podcast” (Very
specific already)

2. It mentions the specific topic: “where you talked about your creative business decision to
help medical workers on the frontlines while keeping Pistol Lake’s factory workers paid”

3. It states another specific point made in the interview ABOUT THE BUSINESS which was this bit
“I also can't believe you worked with Steph Curry for that CoachUp marketing video”
(Extremely specific and is about business)

4. Also ends with a compliment “Awesome creativity”

Follow the above structure to write PERFECT first lines!

Here is the formula to stick by

Loved reading the [X] you had with [Y] on [Z] about [TOPIC]. - It was inspiring to learn about
[BUSINESS_RELATED_THING]. [COMPLIMENT]!

If you find a video or podcast episode then obviously you would change the “Loved reading
the...” to either; “Loved watching the..” OR “Loved listening to the...”

[x] gets changed to = interview, blog, feature, article, brand story, linkedin, youtube video or
podcast episode etc etc.
[y] is replaced with the person they had the interview with (or whatever the piece of content
is) = “you had with Zach Servideo”

[z] get replaced with where you found that content ie, the name of the podcast, the name of
the magazine, name of the website, name of youtube channel etc. (Can be shortened to “on
her podcast/on his website/on her channel IF they own that platform).

Writing the lines:

1. Copy their company name + their name and paste it into google
2. You are FIRST looking for these pieces of information in this order:
a. Interviews, podcasts, youtube videos/video interviews, features, blogs, articles
b. Try to look at their about us section to see if they have info about them
specifically or if they have their “story” on their.
c. Mention a specific product and make a point out of it that is business related
not just that you ”like it”
d. Mention a recent post on instagram etc
e. Use their linkedin profile

Tools:

Find Emails on websites using Snov.io

Verify emails using never bounce
Double check verified emails using Email verifier
Email Purmutator - to guess the format of emails when you can't find the
OLD TRAINING HERE IF YOU WANT TO WATCH (OPTIONAL)

Training Section 2: Writing Lines On Incomplete Lead Sheets

First line Writing On Incomplete sheets Overview:

https://www.loom.com/share/307787ad9cec4f269dc35db3b1d0b15c

Things to Find:

1. Owners Full Name (Just need their First and Last - MUST delete any middle names and
if you can't find their last name don't worry, their first name will do. | Watch here:
https://www.loom.com/share/22285996b5a647ebbf6b994c7494ea91

2. Find company name - You’ll need to format their company name (Most names will
look like this (Companyname -> Change it to Company Name) | Watch Here:
https://www.loom.com/share/b261a1e1d87b4b8ab55a91c86eb9e0b3

3. Find AND ​verify​the email address (Use ​https://app.neverbounce.com/verify​for

multiple checks at a time or hover over the email to see if all 4 icons light up blue)
absolutely No Info@business.com​emails etc.
Part 1: h
​ ttps://www.loom.com/share/1a32f8f991444922b4d2e16d77f08375
Part 2: ​https://www.loom.com/share/5019f0100b8447b79d0550b7b9e9e17b

4. Continue writing your awesome first lines as normal!

When you have found the CORRECT owners First & Last Name, Their CORRECT title, and their
VERIFIED email address colour them in ​GREEN

For speed I recommend you find all the details FIRST then their ​verified​the emails and THEN
go back and write your lines. - It's easier to chunk your work like this.
Additional Pro Tips: ​https://www.loom.com/share/ac314c93bcc44448bd394908c135b46a

Change:

“I just checked​the interview you had with Amanda Kerr from College of Charleston's
​publication in April 2018 about how you figured out your passion for business, specifically in
the vintage jewelry industry.​It was also amazing to know that​you started your company o
​ ut
of ​your apartment!”

To:

“Loved reading the interview you had with Amanda Kerr from College of Charleston’s way
back in April 2018 about how you figured out your passion for business, especially in the
vintage jewelry industry. - It’s inspiring to learn that you started your company from your
apartment!”