Application Letter

Reported by: Mary Cris I. Gadiano

At the end of the lesson, students should be able to:
o Identify the steps in making application letter.
o Know how to make a proper application letter.
o Understand the importance of application letter.
ARRANGE ME!
 LPTEEMAT

• It will help your application letter to looks more professional and organized.
 TEMPLATE

• It will help your application letter to looks more professional and organized.
 EAHDRE

• It is a way to easily find your contact information in your application letter.

 HEADER

• It is a way to easily find your contact information in your application letter.

 GTNGEEIRS

• It is an act of communication in which a person intentionally make their

presence known to each other.
 GREETINGS

• It is an act of communication in which a person intentionally make their

presence known to each other.
Cover letter /Application letter
• A cover letter is a one-page document that you submit as part of
your job application (alongside your CV or Resume).

• Its purpose is to introduce you briefly summarize your

professional background.

• On average, your cover letter should be from 250 to 400 words

long.
Cover letter /Application letter
• Keep in mind, though, that a cover letter is a supplement to your
resume, not a replacement. Meaning, you don’t just repeat
whatever is mentioned in your resume.

• You don’t need to be creative or even good at writing.

Cover letter /Application letter

https://insightglobal.com/blog/how-to-write-cover-letter/

https://zety.com/blog/how-to-write-a-cover-letter
Steps in Making a Cover letter/Application Letter
Step 1: Pick the right cover letter template

https://insightglobal.com/blog/how-to-write-cover-letter/
 Step 2: Header

• You shouldn’t mention in your header:

o Your full address
o Make sure your email is
presentable.
“[first name]+[last name] @ email
provider.com” format

Not: Miszpretty12@gmail.com

https://www.google.com/search?q=HEADER+EXAMPLE+IN+APPLICATION+LETTER
 Step 3: Greet the Hiring Manager

• Address the cover letter to the hiring manager. Not the overly popular “Dear Sir or Madam.” You want
to show your future boss that you did your research and are really passionate about working with their
team

Here are several other greetings you could use:

 Dear [Department] Hiring Manager

 Dear Hiring Manager
 To whom it may concern
 Dear [Department] Team

https://www.cakeresume.com/resources/cover-letter-salutations?
 Step 4: Write an Attention Grabbing Introduction

• First impressions matter, especially when it comes to your job search. So, it’s essential to catch their
attention from the very first paragraph

Wrong Example:
Hey, my name is Jonathan and I’d like to work as a Sales Manager at XYZ Inc. I’ve worked as a sales
manager at Made Up Company Inc. for 5+ years, so I believe that I’d be a good fit for the position.

• This opening paragraph doesn’t say pretty much anything except the fact that you’ve worked the job
before.

• Instead, you want to start off with 2-3 of your top achievements to really grab the reader’s attention.
Preferably, the achievements should be as relevant as possible to the position
 Step 4: Write an Attention Grabbing Introduction

• Correct Example: Dear Josh, My name’s Michael and I’d like to help XYZ Inc. hit and exceed their
sales goals as a Sales Manager. I’ve worked with Company X, a fin-tech company, for 3+ years. As a
Sales Representative, I generated an average of $30,000+ in sales per month (beating the KPIs by
around 40%). I believe that my previous industry experience, as well as excellence in sales, makes me
the right candidate for the job.
 Step 5: Explain why you’re the perfect person for the job

• This is where you show off your professional skills and convince the HR manager that you’re a better fit
for the job than all the other applicants.

Example:

Let’s say you’re applying for the position of a Facebook Advertiser.

You scan the job ad and see that the top requirements are:

1. Experience managing a Facebook ad budget of $10,000+ / month

2. Some skills in advertising on other platforms (Google Search + Twitter)

3. Excellent copywriting skills

 Step 5: Explain why you’re the perfect person for the job

• In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition
through ads, managing a monthly Facebook ad budget of $20,000+. As the sole digital marketer at the
company, I managed the ad creation & management process end-to-end. Meaning, I created the ad copy,
images, picked the targeting, ran optimization trials, and so on.
 Step 6: Explain why you’re a good fit for the company

• The HR manager doesn’t only look at whether you’ll be good at the job or not. They’re looking for
someone that’s also a good fit for the company culture. Meaning, you also need to convince the HR
manager that you’re really passionate about working with them.

• How do you do this? Well, as a start, you want to do some research about the company. You want to
know things like:

 What’s the company’s business model?

 What’s the company product or service? Have you used it?

 What’s the culture like? Will someone micro-manage your work, or will you have autonomy on how you
get things done?
 Step 6: Explain why you’re the a good fit for the company

• Let’s say, for example, you’re passionate about their product and you like the culture of innovation /
independent work in the organization.

 I’ve personally used the XYZ Smartphone, and I believe that it’s the most innovative tech I’ve used in
years. The features such as Made-Up-Feature #1 and Made-Up-Feature #2 were real game changers for
the device. I really admire how Company XYZ thrives for excellence for all its product lines, creating
market- leading tech. As someone that thrives in a self-driven environment, I truly believe that I and
Company XYZ will be a great match.

 I’d love to work for Company XYZ because of its culture of innovation. I believe that since I’m super
creative, I’d be a good fit for the company. The company values of integrity and transparency really vibe
with me.
 Step 7: Wrap up with a call to action

• In the final paragraph, you want to:

• Wrap up any points you couldn't in the previous paragraphs. Do you have anything left to say? Any
other information that could help the hiring manager make their decision? Mention it here.

• Thank the hiring manager for their time. It never hurts to be courteous, as long as you don’t come off as
too needy.

Good Example:

So to wrap it all up, thanks for looking into my application. I hope I can help Company X make the
most out of their Facebook marketing initiatives. I'd love to further discuss how my previous success at
XYZ Inc. can help you achieve your Facebook marketing goals.
 Step 8: Use the right formal closing

Feel free to use one of the most popular conclusions to a cover letter:

• Best Regards

• Kind Regards

• Sincerely

• Thank you

https://www.thebalancemoney.com/cover-letter-closing-examples-2060311
• The term resume and CV are normally used interchangeably,
but they actually have a few key differences from one
another!
• Note: In the Philippines when a potential employer asks for
your CV, they almost always actually mean your resume.
Still, if you are not sure with which kind of document to
submit it is best to ask for clarifications.
Resume CV
• Concise, usually only 1 page detailed (2 or more pages long)

• Tailored to fit the specific job or • Not necessarily tailored for

company you are applying for specific jobs or companies

• Used when applying for a • Used when applying for

position in industry, non-profit, positions in academia,
and public sector fellowships, grants, and senior or
top-level positions

• Typically longer and more

 Resume

1. PERSONAL AND CONTACT INFORMATION

 Full name, address, phone number, email, web address (e.g. LinkedIn
Profile/online portfolio)

 Make sure your email is professional and appropriate

2. PROFESSIONAL QUALIFICATION

 Your core competencies, professional, technical and soft skills relevant to

the job

3. EDUCATIONAL BACKGROUND

 Name of school, degree earned, major and minor, expected graduation date,
and sometimes GPA (depends on field and employer)
 Resume

4. RELEVANT EXPERIENCE

 Job title, company name, dates of experience, describe job, duties,

significant accomplishments and contribution

Note: listed in reverse-chronological order (list your most recent experience

first)

5. CAREER OBJECTIVE

 good for fresh grads to include this!

 It clarifies your intention for applying & your career goals

(Remember: what you want and what employers want to hear)

 Resume

6. CAREER /EXECUTIVE SUMMARY

 not applicable to fresh grads

 a brief statement about your most relevant professional skills and

experience that show you are fit for the job and impress your potential
employer with.

7. REFERENCES

8. AWARDS
 CV

1. PERSONAL & CONTACT INFORMATION

 Full name, address, phone number, email, web address (e.g. LinkedIn
Profile/online portfolio)

2. ACADEMIC HISTORY

 Comprehensive academic

 Background (high school onwards)

 Include the title of the degree you earned, year you graduated and the
name of the school
 CV

3. PROFESSIONAL EXPERIENCE

 Job title, company name, dates of experience, describe job, duties,

significant accomplishments and contributions, listed in reverse-
chronological order (i.e. most recent experience first)

*you can also include volunteer/leadership/research experience if it is

relevant to the position you are applying for.

4. QUALIFICATIONS AND SKILLS

 Enumerate your core competencies, professional, technical and soft skills

that you have developed
 CV

5. AWARDS AND HONORS

 For each award, add the name, year received, the organization, and other
details such as how often it's presented (i.e. if its an awards show)

6. PUBLICATIONS & PRESENTATIONS

 Books, articles, or theses that you have published.

Note: include full citation

 For presentations, provide the title, data and venue where you presented.

BLICATIONS & PRESENTATIONS Books, articles, or theses that you have

published. note: include full citation For presentations, provide the title, data
and venue where you presented.
& PRESENTATIONS Books, articles, or theses that you have published.
note: include full citation For presentations, provide the title, data and venue
where you presented.