MENDOZA, FERDINAND ENNYL C.

BSBA – MM 301
MARN11B
MARKETING RESEARCH

1.

Population and sample are two key words in study design. A population is the

collection of people who have something in common. A portion of the group is

referred to as a sample. The sample size refers to the number of people in the

sample. The researcher can be more confident in the quality of the results if the

sample of the population is more representative. Businesses seek to target

certain demographics with their products and services. Before selling things to

the market, companies frequently examine the needs and desires of their target

audience. They may do so by sampling the target market group to gain a better

understanding of their demands, and then developing a product or service to

meet those requirements afterwards. In this case, gathering a sample of

perspectives assists in defining the overall demands.

Sampling is incredibly useful in research. It's one of the most important factors in

evaluating the accuracy of your research/survey results. If something goes wrong

with your sample, the final outcome will reflect it. We may gather samples using a

number of methods depending on the demand and circumstance. Researchers

can answer most questions by sampling people rather than contacting everyone

in the community. In fact, the Census Bureau uses sampling to acquire specific

information about the population, such as average family income, educational

attainment, and the type of job people undertake for a living. For

researchers, sampling brings a variety of advantages. Understanding where to

sample is just as crucial as knowing how to sample. Some study subjects are

more matched to the project's objectives than others. Finding volunteers who are

appropriate for the project's goals is critical, since it helps researchers to collect

high-quality data. For researchers, sampling brings a variety of advantages.

Understanding where to sample is just as crucial as knowing how to sample.

Some study subjects are more matched to the project's objectives than others.

Finding volunteers who are appropriate for the project's goals is critical, since it

helps researchers to collect high-quality data.

2.

Obtaining data in person may be the most intimate and successful method of

obtaining the respondent's confidence and cooperation. Responding to perplexed

facial expressions, answering queries, probing for explanation, or redirecting

replies is easy. When addressing sensitive matters or attempting to reply in a

socially desirable manner, face to face contact is very effective for detecting

responder discomfort. In-person interviews are typically more expensive than

other data collecting methods. Interviewers must either be flown in and trained or

identified and trained inside the research location. These sorts of surveys can

also be done in person. Focus groups, on the other hand, are made up of several

people rather than just one. The group is tiny yet varied in demographics, and it

is led by a moderator. The purpose of the focus group may be to try out new

items or to have a conversation about a hot-button issue.

When it comes to conducting surveys, researchers have a variety of alternatives.

Cost, reach, and the sorts of inquiries may all influence the strategy you choose.

Although online and mobile surveys are the most cost-effective survey research

methods, they may not reach those respondents who can only participate in

other ways. If key respondents are excluded from online and mobile polls, the

results may deteriorate and differ significantly. Traditional approaches such as

paper surveys or face-to-face interviews may be more effective in reaching hard-

to-reach respondents.