MENDOZA, FERDINAND ENNYL C.

BSBA – MM 301
MARN11B
DISTRIBUTION MANAGEMENT

1.

Quantitative research uses sampling techniques to collect information from

current and new consumers and send them online surveys, online surveys,

surveys, and more. The result can be displayed numerically. Based on this data,

you can predict the future of your product or service and make changes as

needed. The process of gathering and interpreting numerical data is known as

quantitative research. It may be used to identify trends and averages, formulate

hypotheses, examine causality, and extrapolate findings to larger groups. A

survey done to assess the length of time a doctor takes to tend to a patient when

the patient goes into the hospital is an example of quantitative research. A

patient satisfaction survey template may be used to ask questions such as how

long it takes a doctor to see a patient, how frequently a patient goes into a

hospital, and other similar topics. Qualitative research is gathering and evaluating

non-numerical data (such as text, video, or audio) in order to better comprehend

concepts, views, or experiences. It can be utilized to gain in-depth insights into a

topic or to develop fresh research ideas. This strategy considers not just "what"

individuals think, but also "why" they think that way. Consider a convenience

shop that wants to increase its customer base. According to a systematic

observation, the number of males visiting this store is higher. An in-depth

interview of potential consumers in the category is one way for determining why

women were not visiting the business. Quantitative studies focus on numerical or

quantitative data. In contrast, qualitative studies focus on personal stories or

documentation that explain in depth how individuals think or behave within

society

2.

The consistency with which a method measures something is referred to as its

reliability. The measurement is regarded trustworthy if the same result can be

consistently obtained by using the same procedures under the same conditions.

The accuracy with which a technique measures what it is designed to measure is

referred to as its validity. If research has high validity, it delivers conclusions that

correlate to genuine physical or social features, traits, and variations. The

principles of reliability and validity are used to assess the quality of research.

They reflect the accuracy with which a method, approach, or test measure

something. The consistency of a measure is referred to as reliability, whereas the

correctness of a measure is referred to as validity. Reliability and validity are the

two most important and fundamental features in the evaluation of any

measurement instrument or tool for good research. It is also critical that validity

and dependability be not seen as separate criteria. A measurement cannot be

both valid and trustworthy if it is to be relied on as an accurate depiction of a

concept or characteristic. A research study design that fulfills validity and

reliability requirements yields data that are both accurate and consistent.  

3.
It's crucial to keep in mind that research results do not prove anything while you

write the results section. Results can only support or refute the study's underlying

theory. However, the act of articulating the results enables you to grasp the

problem from within, to divide it into parts, and to evaluate the study topic from

numerous viewpoints.

4.

A systematic investigative procedure called research is used to expand or update

current knowledge by finding new facts. It may be split into two broad categories:

applied research, which uses basic research to generate new processes,

products, or procedures, and basic research, which is investigation focused at

advancing scientific understanding. The first and most crucial stage in every

research project is to define and identify the research topic, or the questions and

problems the researcher hopes to address. An area of worry, a knowledge gap,

or a departure from the norm or standard that suggests a need for more study

can all be referred to as research problems. Although many problems turn out to

have various solutions, challenges emerge where such options are either not

visible or are not immediately available. To find a workable solution, some

investigation is then required. The important problem that your study aims to

solve is referred to in a statement of problem. In other words, it captures the

current knowledge gap that your study attempts to overcome utilizing verifiable

data or outcomes. It doesn't matter how many phrases or pages a problem

statement is as long as it communicates the main idea of your research. Your

conclusion should consist of the problem, why it needs to be fixed, and a

summarized argument of why your solution is the best answer to the problem.