Communication

and
Globalization
Lesson 2
Learning Outcomes
• Define intercultural communication;
• Recognize the characteristics of culture;
• Understand how communication process
varies from culture to culture;
• Explain how cultural and global issues
affect communication;
• Appreciate the impact of communication
on society and the world.
 Contents
Intercultural Culture
Communication:
Definition, Elements,
and
Importance Society

Cultural and Developing

Intercultural
Global Issues Sensitivity
 Introduction
Today, communication is affected by many different
aspects of human language and behavior. Most of
the times, however, we are not fully conscious of the
assumptions and beliefs involved in a communication
exchange with someone from another culture. And
also, sometimes, intercultural conversations can go
very smoothly and are extremely intriguing.
 Intercultural
communication
 It is the sending and receiving of
messages across languages and
cultures.
 It is also negotiated understanding of

meaning in human experiences across

social systems and societies.
 Perceptions: beliefs, values, attitudes, world
views, social organizations
Elements of
Verbal processes: the ways in which cultures
Intercultural employ symbols to portray things and experiences

Communication Nonverbal processes: shared thoughts and

feelings of bodily behavior, time and space

Contextual elements: business, education and

health care, tourism and personal relationships
 Importance of Intercultural Communication

It increases self-  To possess creative

awareness problem solving
 Because of demographic  Since Global and
Interpersonal Peace
changes
Respect is fundamental to
 Because of workplace and
peace, global, and
economic globalization interpersonal.
 Culture
consists of values,
beliefs, systems of
a term that refers language and
also includes the
to a large and communication, and material objects
diverse set of practices that people that are
mostly intangible share in common and
that can be used to
common to that
aspects of social
define them as collective group or society
life
 Culture
a system of
the sum-total of a collective
learned behavior
human achievements
a way of life of shared by and heritage learned
or the total heritage
the people in a of man which can be transmitted by individuals and
certain transmitted to men among the passed on from
geographical by communication members of the one generation to
area and tradition group another
  A society is an organized group of individuals.

 A culture is an organized group of learned responses.

Society
and
Culture
 A society cannot exist apart from culture. A society is always
made of persons and their groupings. People carry and transmit
culture but they are not culture. No culture can exist except as it is
embodied in a society of man; no society can operate without
cultural directives.

Society
and
Culture
 CHARACTERISTICS
OF
CULTURE

Learned Culture is Culture is a

   pattern of learned
behaviour abstract behaviour

 Culture is a  Culture includes  Culture also

product of Attitudes, Values, includes
behaviour Knowledge Material Objects
 CHARACTERISTICS
OF
CULTURE

Culture is shared Culture is Culture is

 by the members of  super-organic  pervasive
the society

 Culture is a  Culture is a  Culture is

way of life human product idealistic
 CHARACTERISTICS
OF
CULTURE

Culture is Culture is Culture is

 transmitted among  continually 
variable
members of society changing

 Culture is an  Language is 
integrated the chief
system vehicle of
culture
 Culture defines Culture defines
situations Attitudes, Values,
and Goals
Culture defines
Myths, Legends, Culture provides
and the Behaviour
Supernatural Patterns
Social
Issues
 How do cultural and global
issues affect communication?
Cultural and Global Issues affects communication by the
means of its affectivity on the people itself. It may be
affecting us individually or as a group therefore may spark
miscommunications or positive interactions.
The Role of Language in
Intercultural Exchange
Developing Intercultural
Sensitivity
 Intercultural sensitivity means the ability to
experience one’s self and eventually others in
terms of cultural identity and behaviour
(Bennett, 2007).
 Intercultural sensitivity is not meant to
exclude sensitivity to institutional power issues,
or sensitivity to individual personality issues.
 An intercultural approach to group identity, intergroup
relations, and social justice has three underlying principles:

 Social equity is served by assuming the

equal complexity but essentially different
experience of all human beings.
 Intergroup relations are served by
improving intercultural communication.
 The avoidance of abuses of power in
cross-cultural situations is served by
mutual adaptation.
“Many misunderstandings have occurred,
not only because of mistakes in the usage
of words or expressions, but also because of
the lack of goodwill and cultural
knowledge. Mistakes are a normal part of
life and at times if we are not careful our
mistakes can have lasting consequences.”
Thank you.