Factors based on social interaction

Although need for affiliation, proximity, complementarity, repeated exposure, and others’ physical
appearance can exert strong effects on interpersonal attraction, these factors are far from the entire
story. Additional variables that strongly affect attraction only emerge as we interact with others,
communicate with them, and acquire more information about them.

Among these, two have been found to be the most influential: our degree of similarity to others and
the extent to which they like us.

Similarity: Birds of the same feather, flocks together.

For instance, Groups formed in school/college settings.

Reciprocal liking: We tend to like those who express liking toward us.

For instance, developing a tendency to shop from a particular shop just because the shopkeeper
greets and talks nicely to its customers.