‘Ss present ideas for new products to a shop chain that ‘specialises in innovative goods. The directors of the chain decide which are the best. ‘stage 4: Background © Give your Ss some general background on the case -a chain of stores sells unusual, innovative (teach this word if necessary) products. Get your Ss to read the background. ‘Meanwhile, write the headings on the left of the table on the board. When the Ss have finished reading, elicit information to complete the table. [company Based Minerva AS. Munich, Germany Products based on new technology, but also everything from furniture to clothes to household goods Product range Reputation Slogan Original designs, high quality, Creativity, Imagination, Style, Novelty, Originality Stage 2: New products © Go through the extract about the survey with the whole class, clarifying any difficulties, (© Then get Ss to workin pairs and look at the products being ‘offered to Minerva A.G. Allocate each pair to a particular product. circulate, monitor and assist it necessary, clarifying any difficulties. {© Bring the class to order and ack one of the paits to talk about each product, using complete sentences, for example: Company B is offering a Personal Satellite Navigation ‘System. It fits in your pocket and you can download maps ‘of eny city in the world, s0 you won't need to carry poper ‘mops again. The maps include tourist information. The product is stim and lightweight and is available in silver or black. It costs €320. Stage 3: Task © Explain thatthe Minerva board has asked several innovative companies to present their new products. © Get your $s to work in groups of three or four. Ask each, group to select one ofthe products (or think of an alternative product) and prepare a presentation about i ‘One group member wil present to the Minerva board, and ‘each group should decide at this point who their presenter will be. The presenter can draw and label the product on a sheet of cardboard. © Circulate, monitor and assist ifnecessary Note down language points for praise and correction afterwards, especially language used in product presentations. (© When the groups are ready, bring the class to order. Praise strong language points and work on half a dozen points that need improving, getting Ss to say the correct forms. © Then ask the product presenters from the old groups to stand to one side for the moment. Get the remaining Ss in the lass to form new groups of three or four. Explain that thee erune ara Minerva drertore © Each group of directors will eta presentation about each ‘of the four innovative products in urn. Tell the presenters that they should present the product in such a convincing way that Minerva will Buy as many as possible. The ‘Minerva diectors should atk questions about the product after each presentation, Presenting Ss go round the class to different groups of, directors. Each presentation should last ten minutes, ES Sol including questions. When each presentation is over, bring the class to orde Broup of directors. 1nd send the presenters round to anew © Again, during the presentations note down language points for praise and correction afterwards. © Bring the class to order and again praise strong language points and work on half a dozen points that need Improving, getting Ss to say the correct forms. © Then ask each group of Minerva directors to discuss the products they have seen and then say which product most Impressed them, and why. sto This case study can be done as a discussion between teacher and student and then as a basis for a presentation by the student. Don't forget to note language points for praise and correction afterwards. Also point out some of the key language you chose to use. Stage 4: Writing © Make sure your Ss understand what they have to do: as a director of Minerva AG., write a short report onane of the products and recommend whether the company should order a large quantity or not. This can be done as homework. D wines page 95 109