Marcelino Fule Memorial College

Alaminos, Laguna
S.Y 2020-2021

MARKETING PLAN
BUSINESS MARKETING

“A’s Clothing Boutiques”

Submitted to:
Mrs. Aiko T. Villanueva

Submitted by:
Custodio Angelica Niña V.
 Table of contents
 Executive Summary
 Situation Analysis
 Introduction & Self- Analysis
 Product
 Target Market
 Distribution Channel
 Competitors
 Finances
 Swot Analysis
 Analysis of the business opportunity
 Proposed Organization
 Market analysis
 Types of ownership
 Desired Target Market
 Marketing goals and objectives
 Mission
 Vision
 Objectives
 Marketing strategies and programs
 Product
 Price
 Place
 Promotion
 Proposed product/services
 Personal promotion
 Non-personal promotion
 Financial Plans
 Income statement
 Cash flow
 Balance sheet
 Performance and implementation
 Evaluation and control section
 Appendices
EXECUTIVE SUMMARY
- A's Clothing Boutiques in today's era. Clothing is one of the necessities people
want to collect to satisfy themselves, especially the young people called this
millennial generation. One of the reasons I created this business or these products
is to help people boost their self-confidence to try different clothing types. My
store has advantages first to potential customers. That will make them satisfied
with the quality of the product. Second, they will gain self-confidence when they
try it. We are all familiar with the word clothing. Still, my clothing products are
different from ordinary clothes because you can find different types of clothes
suitable for teenagers, children, and senior citizens in short it is suitable for all
ages.

- And the actual location of my business where customers will come back is in Sta
Cruz Laguna. The estimated cost of my family and I for the product I will make is
almost ₱5,000,000 in total. I will also use promoting my business using posting it
on other social media accounts.
SITUATION ANALYSIS
 INTRODUCTION & SELF- ANALYSIS
- I am Angelica Niña V. Custodio, a grade 12 student taking an ABM course at
Marcelino Fule Memorial College. As an ABM student, it is not easy to study
ABM because you will experience sleep late at night due to the activities, exams,
quizzes, etc., that need to be pass due to stressful schedule and tired brain and
body. I believe that every teenager deserves to treat themselves in a clothing
boutique. What comes into your mind when you hear the world of clothing? We
are all familiar with the word clothing or clothes but let me introduce to you what
clothing is. A's Clothing Boutiques is a unique store built by an owner inspired by
the different clothing styles. She promised herself that when she becomes
successful, she will do her own clothing business. As I say, my clothing boutique
is unique because you will be successful in the products and the clothes' quality.
 PRODUCT

 TARGET MARKET
- Our target market for A's clothing boutiques are the workers or the students
of Sta. Cruz Laguna and it’s suitable for all ages of women and to those who
love unique styles of clothes.

 DISTRIBUTION CHANNELS
- A's clothing boutiques is a small business just starting, so we chose direct
distribution because, like our boutiques that are just beginning, it's better for
them to get to know us and trust us. After all, we guide them and introduce
our product.

 COMPETIRORS
- We all know that there are many clothing boutiques in the Philippines. Still,
not all of them are advancing like that. Others do not continue because there
are many competitors. Still, there is healthy competition for every clothing
business in some cases because every clothing business has different
strategies and capabilities among products.
 FINANCES
Finance Chart

Miscellaneous Expenses
15% Labour
35% Profit
20% Apparel

30%

 SWOT ANALYSIS

 STRENGTH
- Wear stores can produce significant gross margins from women's, and
children's clothing, despite their sales fluctuating. Depending on the target
clientele, most clothing stores can stay profitable or close to breakeven
through economic downturns.
- Depending on the type of apparel sold, a clothing store's gross income and
gross margins range from 50 percent to 70 percent.
- The most important thing for these companies is to ensure that they have
enough cash on hand when they begin to turn a profit. One of the most
significant advantages of a clothing store is that there are many ways to
increase sales.
 WEAKNESSES
- Competition in the clothing industry is fiercer than in most other sectors. It is
exceedingly difficult for a new clothing store to stay viable if it does not carry
the most up-to-date brand names. On the other hand, some apparel stores
concentrate on lower-quality but more inexpensive clothing to raise sales by
volume rather than higher gross margins. As a result, it is critical for an
entrepreneur to precisely detail how they plan to market their clothing store to
the general public to boost sales from the start. Since it must find a visible
location, retail clothing stores have incredibly high operating costs.

 OPPORTUNITIES
- Aside from opening new retail stores, the best way to maximize a clothing
store's sales is to establish a broad online presence. This includes sales
 profiles on prominent third-party websites as well as a standalone website.
This enables independent clothing stores to sell their inventory.

 THREATS
- Aside from the current competitive issues that clothing stores face, little will
affect how these types of retail stores operate. However, to build a loyal
consumer base, a retailer needs to maintain an extensive marketing strategy.

 ANALYSIS OF THE BUSINESS OPPORTUNITY

- My business will be located in Sta. Cruz Laguna and the possible customers
are the workers and the students. Still, it's also suitable for all ages of women.
My competitive advantages are that it is more unique than the other
marketplace or other boutiques. My customers will benefit from my products
by satisfying themselves because of their quality, and they can choose well.

 PROPOSED ORGANIZATION

 Qualification, Skills & Tasks.

 Manager Qualification
- Degree in Business Management or a Master’s in Business Administration.
- Good knowledge of different business functions.
- Excellent communication skills.
- Highly organized.
- Good interpersonal skills.
  Manager skills
- Leadership
- Communication
- Critical Thinking
- Finance
- Project Management

 Manager tasks
- The manager is an employee who is responsible for planning, directing, and
overseeing the operations and fiscal health of a business unit, division,
department, or operating unit within an organization.
- The manager is responsible for overseeing and leading the work of a group of
people in many instances

 Sales lady Qualification

- At least a high school diploma or its equivalent.
- She should also have knowledge of being a salesperson.

 Sales lady skills

- A woman involved in direct selling is very organized and able to work alone
without any supervision. By displaying drive and initiative the hard sale is
made. She must have excellent customer service skills with the ability to work
well with others. A saleslady has the ability to keep detailed records by
having good written and verbal communication skills.

 Sales lady tasks

- Advertising and displaying items for purchase is the main duty for the
saleslady. She must have an in-depth knowledge of all promotions, sales, and
specials. Showing the customer to merchandise or how the merchandise is
beneficial falls into the duties of the saleslady. She is responsible for handling
cash, checks, and credit cards made for purchases. Keeping track of the
customer’s order and ensuring orders are delivered to the customer if
necessary, go along with her duties as well. She stocks merchandise and is
accountable for keeping inventory records.

 Cashier Qualification
- Start with a high school diploma or GED. Most employers prefer candidates
with this basic qualification but who have the basic skills to excel on the job.
- Develop other job skills to work effectively as a cashier. Mathematics skills
and computer skills can be useful for a cashier.
- Get employment as a cashier to learn more job skills. You can find
employment in places like restaurants, pharmacies and grocery stores.
- Get additional training and education to advance your cashier career. For
example, completing courses on bookkeeping and sales can go a long way to
help you attain new and higher positions in the profession.
  Cashier skills
- Product knowledge
- Communication
- Math
- Hard-working
- Attention to detail
- Multi-tasking

 Cashier tasks
- Greet and acknowledge each customer
- Assist customers where possible
- Provide answers to product and payment-related queries
- Resolve customer complaints

 MARKET ANALYSIS
- The potential target customers of A's clothing boutiques are teenagers, and
also, it's suitable for all ages who love to buy new clothes. We offer unique
products to the area of Sta Cruz laguna and expect an increasing interest
among young and oldest people who generally like to experience new things
or new clothes. A's clothing boutiques also drive to be very competitive with
prices and on top of the latest styles. Almost Teenagers tend to keep up with
the latest fads. Therefore, we expect to see a steady increase in this customer
segment.

 TYPES OF OWNERSHIP
- A's clothing boutiques have a type of ownership that is a sole proprietorship.
The owners pay all miscellaneous expenses and the personal income tax from
the profit earned in the business.

 DESIRED TARGET MARKET

- A's clothing boutiques want the target market to be the excellent quality of a
product. They also need it to boost their self-confidence further to object to
having a formal party or any occasion. The products are unique. Still, it also
has an affordable price for everyone to buy. As the Boutique owner, I would
like to hear positive vibes from our Consumers or customers. Still, of course,
we need to create a way for our Consumers or customers to enjoy it by using
the proper customer treatment because customers are always right and asked
what they want.
 MARKETING GOALS & OBJECTIVES
MISSION
- To give every woman the means to “style her own life”. To make shopping a
pleasant, yet inexpensive for woman, while providing their lives with the
sense of confidence and beauty.

VISION
- To create a brand that provides fashionable products, at affordable prices to
woman, whilst achieving the goal of becoming the “number one value
fashion boutiques” across the community.

OBJECTIVES
- Establish a unique clothing boutique in Sta. Cruz Laguna
- Provide quality clothing and customer service at a reasonable price.
- To provide woman with unique and inexpensive clothing.

 MARKETING STRATEGIES & PROGRAMS

PRODUCTS

- Elegant classy shiny mesh casual dress

- Floral belted ruffles romper

- Women vintage puff sleeve

- Twinkle dress

- Women’s summer short sleeve top

- Women’s summer t-shirt V-neck

- Korean fashion puff sleeve

- Women’s capri daisy ripped

- Women’s short casual

- Rompers short sleeve

 PRICE’S

Elegant classy shiny mesh casual dress ₱420

Floral belted ruffles romper ₱220

Women vintage puff sleeve ₱340

Twinkle dress ₱270

Women’s summer short sleeve top ₱370

Women’s summer t-shirt V-neck ₱270

Korean fashion puff sleeve ₱240

Women’s capri daisy ripped ₱470

Women’s short casual ₱380

Rompers short sleeve ₱520

PLACE
- A's clothing boutiques should be located in Sta. Cruz laguna.

PROMOTION
- A's clothing boutiques will also use promoting my business using posting it
on other social media accounts.
  PROPOSED PRODUCT/ SERVICES

Elegant classy
shiny mesh Floral belted Women vintage Women’s summer
ruffles romper puff sleeve Twinkle dress short sleeve top
casual dress

Women’s summer
t-shirt V-neck Korean fashion puff Women’s capri Women’s short Rompers short
sleeve daisy ripped casual sleeve

Plaid romper kids

 Stacy top Graphic tees Summer pants Jogging pants

 PERSONAL PROMOTION
- My staff and I will promote my business by posting it on our other social
media accounts. Since everyone is on social media, our administrator would
build several accounts on Facebook, Instagram, Twitter, and other platforms
to speed up our promotion. Because everyone is on social media, we figured
we'd advertise on social media because it's easier to ensure many people see
it. Another upgrade we will do is at the opening of our business or boutiques.
We will distribute flyers. We will also provide customer service so that if
there are customers who have a problem with their order, it will be fixed
immediately.

 NON-PERSONAL PROMOTION
- As an owner of a small business just starting, I will appeal to the public using
contacting customers about suitable treatment cases. As I said, my business is
just starting, so I should show them good to encourage them to visit my store.

 FINANCIAL PLAN
- Income statement

A's clothing boutiques

Projected Income statement
As of December, 2020

Sales ₱ 6,552,000
Less: Cost of goods sold ₱ 594,000
Gross profit ₱ 5,958,000
Less: Operating expenses

Salaries Expense ₱ 583,200

Utilities Expense ₱ 106,800
Office supplies ₱ 10,340
Transportation ₱ 3,000
Advertising Promotion ₱ 5,400
Packaging ₱ 7,200
Total expenses ₱ 715,940
Net income before tax ₱ 5,242,060
Less: Income Tax 10 % ₱ 524,206
Net income after tax ₱ 4,717,854

- Cash flow statement

A's clothing boutiques

Projected Cash Flow statement
As of December, 2020

Opening balance ₱ 5,000,000

Cash in
Sales ₱ 6,552,000

Cash out
Items ₱ 817,976
Furniture and fixtures ₱ 24,118
Equipment ₱ 14,109
Wages and salaries ₱ 583,200
Utilities expenses ₱ 106,800
Packaging ₱ 7,200
Promotional expenses ₱ 5,400
Transportation expenses ₱ 3,000
Total expenses ₱ 1,626,606

Cash flow ₱ 4,925,394

Closing Balance ₱ 9,925,394

 - Balance sheet
Column1 Column2
A's clothing boutique
Balance sheet statement
As of December 2020

Assets
Current Assets
Cash ₱ 6,552,000
Total Cash ₱ 6,552,000

Long-term assets
Land ₱ 1,000,000
Building ₱ 4,028,000
Furniture and fixtures ₱ 24,118
Equipment ₱ 14,109
Utilities expenses ₱ 106,800
Packaging expenses ₱ 7,200
Promotional expenses ₱ 5,700
Total ₱ 5,185,927
Total Assets ₱ 11,737,927

Liabilties
Current Liabilities
Taxes ₱ 524,206
Salaries ₱ 583,200
Total liabilities ₱ 1,107,406

Equity ₱ 10,630,521
Total Equity ₱ 10,630,521

Total liabilities and equity ₱ 11,737,927

 PERFORMANCE AND IMPLEMENTATION
- As an owner of this boutique, I will look as my marketers if our treatment of
them is okay, especially their products. As a marketer in a new boutique or in
a store that is just starting, established, and expected, I give them a good
treatment for the customer because that's one thing that customers or
consumers like, they know how to get along with their customers. When I see
that the treatments I want for their customers, next are their products if they
have any good. quality of product, and if they have it now, I will make sure
that their business will be successful.

 EVALUATION AND CONTROL SECTION

- As an owner of boutiques, I will always check and conduct a piece of
information to our consumer what can they say to our store if it is a positive
comment or a negative comment. If it is a negative comment, I will still take
it upbeat, and we will do our best to make it better our organization to make
our customers even happier.

 APPENDICES
- Figure 1:
 Finance Chart

15% Miscellaneous Expenses

35% Labour
20% Profit
Apparel
30%
A’s Clothing boutiques

Angelica Custodio
April 7,2021 to April 7, 2022

7th of April 2021 in Sta. Cruz Laguna

A’s Clothing boutiques
April 7 2021
April 7 20 21