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Proceedings of the Second International Conference on Public Policy, Social Computing and Development (ICOPOSDEV 2021)
ABSTRACT
In 2014, Bank Indonesia established the National Non-Cash Movement. Cashless payments are made digitally for
changing financial transactions among people. This study aims to investigate whether gender, income, herding behavior
in shopping, debt behavior, and almsgiving behavior affect the opportunities for using cashless payments in Sumatra,
Indonesia. The sample consists of 500 people who come from five major cities in Sumatra, including Medan, Batam,
Palembang, Padang, and Lampung. Logistic regression was used as the analytical tool. The results of the present study
revealed that at alpha five percent, income and herding behavior in shopping had an effect on the use of cashless
payments. The implication is that the use of cashless payments can be promoted through increasing the community
income so that it can increase economic growth and efficiency at the same time. However, herding behaviour should
not be excessively exercised despite it can increase the use of non-cash transactions.
Keywords: Almsgiving behavior, cashless payments, financial behavior, herding behavior, income
the oldest (aged 60 and above) have the lowest banking Indonesia. The urgency of this research is that it creates
adoption rates, indicating that cashless payments were a new perspective on the factors which affect cashless
not natural from the start and that they still use cash. payment. The benefit of the present research is to help
Education is not the factor that contributes to the use of create a policy for promoting a Non-Cash Movement
cashless payment. People who live in the suburbs of nationwide. In addition, for corporation, particularly its
medium and big cities and work in big cities use cashless marketing division, this study might shed some lights on
more. the strategy for selling goods online.
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Advances in Social Science, Education and Humanities Research, volume 642
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Advances in Social Science, Education and Humanities Research, volume 642
Each author has an equal contribution in writing this [8] O. Zellermayer, “The pain of paying.,” 1997.
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[9] J. Almenberg, A. Lusardi, J. Säve-Söderbergh,
and R. Vestman, “Attitudes Toward Debt and
ACKNOWLEDGMENTS
Debt Behavior,” Cambridge, MA, Aug. 2018.
The authors acknowledged that the present research doi: 10.3386/w24935.
is funded by the Directorate of Research and Community [10] H. K. Baker and J. R. Nofsinger, Behavioral
Service of the Ministry of Research and Technology / Finance: Investors, Corporations, and Markets.
Research and Technology / National Research and 2011. doi: 10.1002/9781118258415.
Innovation Agency for the Fiscal Year of 2021 under the
Research and Community Service Funding Agreement [11] M. A. Hilgert, J. M. Hogarth, and S. G. Beverly,
for the Fiscal Year 2021, with contract number “Household Financial Management : The
12/EI/KP.PTNBH/2021, March 8, 2021 Connection between Knowledge and Behavior,”
Fed. Res. Bull, vol. 89, pp. 309-undefined, 2003.
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Advances in Social Science, Education and Humanities Research, volume 642
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