CREATIVE BRIEF FOR BLOG

Exp No: Date:

CLIENT
PROJECT TITLE
To create a blog for Interior design

BATCH NAME
 Batch 1

CONTACT INFO
POINT OF CONTACT NAME EMAIL ADDRESS PHONE
6374127660
A.P.SENTHAMIZH VANI 211701049@rajalakshmi.edu.in
8110068752
S.MONIKA VARSHA 211701034@rajalakshmi.edu.in

PROJECT OVERVIEW
PURPOSE why would you like a new website?
The vision of our blog is to help travelers, backpackers & tourists from all walks of life in planning memorable trips to the
historic and famous tourist spots in India and abroad– Smartly, Safely, and Responsibly. It is all about living our passion for
travel.

OBJECTIVE ultimate impact? i.e. sales, lead generation, traffic, online presence, etc.

Our website provides travel reviews, trip fares, or a combination of both. Over 1.5 billion people book travel per
year, 70% of which is done online.

TARGET AUDIENCE
PROJECT TARGET who are we trying to reach?

Audience segments such as the Business Traveler, the Family Vacationers, the Friends' Getaway, and the
International Jetsetters

BRAND TARGET who does the brand speaks to?

The brand targets people with no travel plans in mind yet deciding to go for a vacation,getaway, wanting information about
that place of visit and information on secondary bookings (transport, restaurants, attractions, etc.).
DESIRED REACTION what actions do you wish your market to take?

The travellers get attracted by the picturesque photos of the tourist places besides information about offers that are
provided for visit to more places are provided.It gives the options of reserving hotels ,flights and travel agence etc at the
destination spot.

COMPETITIVE ANALYSIS
MARKET / NICHE COMPETITOR provide links to competitor products and other important sites in your industry

https://www.tourmyindia.com

DESIGN provide links / explanations of design elements of other advertisements

Rillusion UX / UI Design Studio https://www.rillusion.com/

Designerrs – UI/UX Design Academy https://designerrs.com/courses/ui-ux-design-course/?
gclid=CjwKCAjwh4ObBhAzEiwAHzZYU86ZuLA1dCESdoCCenY5u
3z1Y9dHNhZxquEESOllvP3Av7Fun_9LHxoC1z8QAvD_BwE
FUNCTIONALITY provide links / explanations of the functionality of websites you like

Rillusion UX / UI Design Studio https://www.designcafe.com/

Designerrs – UI/UX Design Academy https://designerrs.com/courses/ui-ux-design-course/?
gclid=CjwKCAjwh4ObBhAzEiwAHzZYU86ZuLA1dCESdoCCenY5u
3z1Y9dHNhZxquEESOllvP3Av7Fun_9LHxoC1z8QAvD_BwE
 ADVERTISEMENT DESIGN
LOOK AND FEEL describe any important design style elements
 COLOR THEME - ECF9F3, 639494
 COLOR PALETTE USED - FFFFFF, EA12BA, D9D9D9
 TYPOGRAPHY - LEMON - 64, Kiwi Maru - 40, Inter 36

DESIRED AESTHETIC
+ Approachable + High-Tech

Authoritative Humble

Caring Minimalist

Classic Modern

Clean Natural / Organic

Corporate Playful

+ Credible / Expert + Prestigious

Elegant Retro

+ Exciting + Simple

Fresh + Slick

Funky Sophisticated

Handcrafted Stark

Helpful + Stylish
UI CONTENT

CONTENT REQUIREMENTS describe all content needs for new site

WRITTEN CONTENT

Topic is written :INTERIOR DESIGN

GRAPHIC ELEMENTS logos, icons, charts and graphs, etc.

ICONS

MULTIMEDIA
SCHEDULE
SCHEDULE OVERVIEW
1. Project Definition & Scope – 1 day
2. Understanding the problem – 2 days
3. UX Research – 2 days
4. Ideation – Sketching & Prototyping – 7 days
5. Mock ups & Prototypes – 4 days
6. Usability Testing – 2 days
7. Design Handoff

IMPORTANT MILESTONES AND DEADLINES

It takes 20 days to complete the project

05.10.2022 – 25.10.2022

BUDGET
AMOUNT

For creating the given design, ₹3000 to ₹5000