CREATIVE BRIEF FOR WEBSITE DESIGN

Exp No: Date:

CLIENT
PROJECT TITLE
BURGOUT - “ONE BITE SAYS IT ALL"

BATCH NAME
 Batch 1

CONTACT INFO
POINT OF CONTACT NAME EMAIL ADDRESS PHONE
211701024@rajalakshmi.edu.in
 Kaviya 9360550954
211701017@rajalakshmi.edu.in
 Harini 7045949440
211701016@rajalakshmi.edu.in
 Gayathri 9840080873

PROJECT OVERVIEW
PURPOSE why would you like a new website?
 The website helps to engage with their customers in a easy way. The customers will get a good idea of the overall
atmosphere of the restaurant. Low advertisement cost. It gives information on the location, menu, opening & closing time
and special offers. It gives description of the food served. It provides with a feature to reserve table.

OBJECTIVE ultimate impact? i.e. sales, lead generation, traffic, online presence, etc.
 The ultimate goal of the website is to showcase all the features of the restaurant to the customer. The features of the
restaurant include having the world’s best chef, usage of natural ingredients, fresh meat and best quality product. The
website gives the description of the world class chef, who works in the restaurant and the customer review. The customer
can reserve the table through the website.

TARGET AUDIENCE
PROJECT TARGET who are we trying to reach?

The younger adult age group of 20-47 year old is by far the biggest audience.

BRAND TARGET who does the brand speaks to?

The brand targets to provide natural and organic food to the customer.

DESIRED REACTION what actions do you wish your market to take?

The customer gets attracted by the appetizing photos that are provided beside the menu and by the combos and the offers
that are provided. The website features the customer to reserve the table.
COMPETITIVE ANALYSIS
MARKET / NICHE COMPETITOR SITES provide links to competitor sites and other important sites in your industry
 Burger king https://www.burgerking.in/
 Mr. Burger https://www.mrburger.com.au/
 McDonalds https://www.mcdonalds.com/us/en-us.html
 Wendy’s https://www.wendys.com/
 Food panda https://www.foodpanda.com/

DESIGN provide links / explanations of design elements of websites you like

  The logo is attractive because it exactly describes that it is a burger shop.

The logo signifies that the offers and the combos provided are huge.

FUNCTIONALITY provide links / explanations of the functionality of websites you like

1) https://www.burgerking.in/store-locator
Near by locator functionality enables the user to enter their location.
2) https://www.burgerking.in/offers
Offers option navigates the user to a list of combos and offers that are available currently.
3) https://www.burgerking.in/customer-care
Here the details of the restaurant like the address, contact number and the email id are displayed for the customer to contact if there
are queries or complaints.
4) https://www.burgerking.in/our-story
In this page a brief description about the restaurant like when it was established, by whom it was established, etc are displayed.
5) https://www.burgerking.in/terms-and-conditions
Here the terms and condition for using the website is provided.
 SITE ARCHITECTURE

Does your current website offer a site map?  Yes

Current number of sections  6

SECTION 1 – HOME
Section 2 – About
Section 3 – Feature
List of Sections
Section 4 – Contact
Section 5 – Menu
Section 6 – Booking

Current number of pages  3

Page 1-Home
List of Pages Page 2-Contact details
Page 3-order details/payment

DESIRED FEATURES mark all that apply

+ Blog Member Log-In

+ Browser Consistency + Mobile Compatibility

+ Clear Navigation + Newsletter

+ Contact Information + Product Visuals and Descriptions

Crucial Business Information Relevant Website Content

+ Easy Navigation + Reviews And Testimonials

Easy To Edit / Update (for the non-tech savvy) + Search Bar Feature

Ecommerce SEO Friendly

+ FAQ Security

Fast Load Times + Social Media Integration

+ Feedback and Contact Forms Surveys

+ Galleries - Media + Trendy, Intuitive Design and User Experience

+ Galleries - Photo + User Accessibility

Good Error Handling + Well Planned Information Architecture

OTHER FEATURES list all other desired features not named above
  A detailed description of the world class chef working in the restaurant is provided.
 The user can reserve the table through the website.
 The customer can provide feedbacks in the website.

SITE DESIGN
LOOK AND FEEL describe any important design style elements
 COLOR THEME The colour yellow symbolizes happiness. The website is provided with shades of yellow that
symbolizes every element in the burger like cheese, base, etc. The overall theme provides excitement of eating a burger. The
images of the food is provided that gives the customer the overall feel of the food that will be served. The images are also
appetizing and creates excitement in the customer to order it.
 COLOR PALETTE USED - #FBAF32 #FFFFFF #454545
 TYPOGRAPHY - open sans, Nunito.

DESIRED AESTHETIC
+ Approachable High-Tech

+ Authoritative + Humble

Caring Minimalist

+ Classic Modern

Clean + Natural / Organic

Corporate Playful

Credible / Expert Prestigious

Elegant Retro

+ Exciting + Simple

+ Fresh Slick

Funky Sophisticated

Handcrafted Stark
 Helpful Stylish

SEARCHABILITY
SEARCH PHRASES / KEYWORDS list the top phrases and key words employed to find your site

 Burg
 Burgout
 Burger out
 Burger restaurant

SOCIAL MEDIA

 Instagram - @burg.out.1990
 You tube - https://youtu.be/Burgout
 Facebook - Burg.out.1990
WEBSITE CONTENT

CONTENT REQUIREMENTS describe all content needs for new site

WRITTEN CONTENT
 A description about the restaurant is provided. A brief about the world’s best chef working in the restaurant is described. The
ingredients that are present in the food is displayed under every dish.

GRAPHIC ELEMENTS logos, icons, charts and graphs, etc.

PHOTOGRAPHY

MULTIMEDIA

News paper / journals / magazine / pamphlets

OTHER

World’s best chef Natural ingredients Best quality ingredients

 Fresh vegetable/meat Fastest door delivery Ground beef& low fat

SCHEDULE
SCHEDULE OVERVIEW

 Project started on 22nd SEPT 2022

 Project should be done in 2 MONTHS.

IMPORTANT MILESTONES / DEADLINES

MILESTONES
 The website should provide all the requirement like the description of the food, cost, ingredients, etc that are needed for the
customer to choose the food that is appropriate to them.
 The website should satisfy all the requirements of the user.
GIVEN DEADLINE BY THE CLIENT
 Study on project - 1 week
 Template UI Design - 1 weeks
 Coding - 1 month
 Testing - 1 week
 Changes done given by client - 1 week

BUDGET
AMOUNT

 Website Domain: Rs 2000 – 4000

 Website Hosting: Rs 2800 – 40,000
 Website Template: Rs 0 – 10,000
 Website Content : Rs 0 – 1,10,100
 Marketing : Rs 8000