Introduction to website

an online Pakistani business retail shop offering its products in major

cities in each province.

is a unique business-to-consumer (B2C) portal initiative by ZEEST

GROUP.

offers personal equipment such as Photocopier, Projectors, Printers,

Computers, Laptops, Mobile Phones, DVD Recorders, Motherboards,
MP3, iPods, Notebook and Processor / CPUs, Digital cameras, Printers,
Scanners etc.
Purpose
To facilitate end user to compare and evaluate
hundreds of products spec-by-spec and rupee-by-rupee
all at one place.
To present extensive information on products available
as well as reviews from users. Assorted products from
different brands are housed under various categories
for the customers’ convenience.
Specifications
provides massive discount in the prices, as
compared to the normal street price of the products.

has direct business tie-ups and arrangements

with leading brands (manufacturers and vendors) and
their first tier distributors which help out the portal cut
channel margin at various levels of distribution
resulting into significant reductions.
 has a fully evolved logistics network spanning
all market geographies in the country.

offers free doorstep delivery of products in the

shortest possible time without any charges, and provides
the products without misleading and escalated costs,
including shipment charges—as is the case with most e-
commerce ventures.
Graphics & Colors
is using the simplest of graphics and color
schemes.
The social blog is using some text to update the
customers and viewers but its barely approachable,
text used is the most plain and futile to capture the
reader’s attention.
Language Errors
claims itself the most powerful and unique
platform for online shopping in the country but it has
to recuperate its most commonly used mistakes first to
make its roots.
Comparison

Globally Compared

Locally Compared
Suggestions
The layout design is neither illuminated
enough to capture the eyes nor its actually
delivering the exact deal to the customers.
Most simplified hyper text markup language has been
used to build the page but many other supportive and
dynamic languages can also be used to make the page
more interactive and user attractive & captive. Further
videos and a quick intro to the product via still shots or
animations can better guide the users.
 is using composite and variation of
payment methods

Temporarily available

For only Islamabad,

Rawalpindi, Faisalabad and
Lahore.

Only for Lahore The specified branches

seldom works
 Improved Pricing Strategies should be applied to enhance
the consumerism and the click per minute at
The website main purpose should be clearly defined as
it’s not sure whether its selling sort of office appliances
or music players range etc. So the first point is to
affirm the reason for its existence. By indulging the
website into too many different things, the target
audience lessens. So need to develop overall objective
or subject.
The content writing or material is hardly used to pull
the end user, there should be some active and well-
renowned content writers to make the website more
appealing like by up-to-dating the newly added
products and their key features on the main blog with
some handsomely notes and updates can immensely
increase the CPM. A rich, relevant content in order to
attract visitors and search engines.
By taking in check the socio-cultural and legal-
political issues the consumer behavior can be
improved very well. As most of the people visiting
Shophive locally, are interested in touching the
merchandise before buying it so the online shopping
trend becomes droops here.
But a global community connected by the Internet
should emerge over time, that can be fueled by
connecting multinational businesses, or drawing the
B2B e-business activity, and increasing consumer
demand led by the younger generation.
Shophive can utilize relational databases to store tables
of information in order to be mined for information
about clients and to generate promotional campaigns.
Shophive can utilize relational databases to store tables
of information in order to be mined for information
about clients and to generate promotional campaigns.
The slogan is itself giving the true essence
though but slogan should exactly elucidating the
It can be
“shop on & off”
“shopping made easy”
“shop away”
“bee Shop”
The logo is so boring it can be made attractive and
captivating to truly convey the agenda of
just like and