AHSAN BAIG (2172007)

E – MARKETIG
MID – TERM
QUESTION NO.1

I have chosen Limelight website. After seeing the website I have found some fowling elements
that are lacks in the website.

 The webpage seems like is little bit slowly.

 The font size and the color in some area of the website are not easy to read and in my
opinion it will be difficult to view on the small screen devices.
 It’s not seems like mobile friendly.
 This website has good enough keywords.

According to the grader website, this website is ok but has some problems as following:

Performance: The grader website scores its performance by giving 13 scores out of 30 which
seems like this website has many issues regarding its performance.

 Like the page size of the website is 2.4 MB but the grader website recommends 3.0 MB.

 It has lot of page requests that’s making the website slow.

 The website speed is 16 second that will abandon the site and reducing the conversation

and sales but the grader website recommends 5.3 second.

Mobile: The grader website scores its performance by giving 10 scores out of 30. The font size
is not legible as visitor may have difficulty reading small text, especially on mobile devices.
Website is not mobile friendly.

Security: The grader website scores its performance by giving 05 scores out of 10, that’s mean
has some security issues. Nowadays people wants secure websites but this website is not using
the latest version of each library and updating it regularly. JavaScript libraries are not secure.
The recommendations are given by grader website to improve the website is as following:
PERFORMANCE

Page requests: Combine files to minimize the number of HTTP requests your site makes.

Page speed: Speed up your site by lightening up your site pages, compressing images and video
where possible.

Minified JavaScript: Use a minifier tool or contact your web host to ensure your JavaScript is
minified.

Minified CSS: Use a minifier tool or contact your web host to ensure your CSS is minified.

MOBILE
Legible Font Size: Increase the font size of some of your text so at least 60% of the page has a
font size of 12px or larger.

Tap Targets: Tap targets (e.g., links and buttons) should be at least 8px apart from each other,
and at least 48px wide and 48px tall so they are clickable for mobile users.

SECURITY

Secure JavaScript libraries: Remove the JavaScript library or update it with a security patch.

OVERALL RECOMMENDATIONS:

While other factors of on-page SEO deal with content quality and structure, the performance of
your website also is on-page ranking factors. Pages that take a long time to load or don’t render
properly on mobile rank lower in SERPs, as users get frustrated, leave, and increase the bounce
rate. Everyone has smartphones, and the search for information seems constant. Yes, mobile has
changed the world, so a mobile-friendly website is a critical part of your online presence.
Moreover, by providing your target buyers with engaging content, you can work to build and
foster stronger relationships with your leads.

QUESTION NO.2
LIMELIGHT:
The paid media of the limelight is commercial ads on TV, internet and display ads like on
billboards etc. whenever they launched new collections or latest designs they advertise them on
billboards and on Google ads too. In this way they easily maintain a connection with their
customers. They are advertising on Radio, YouTube ads, Instagram’s ads and Facebook too.

The owned media of the limelight is its own website in which they have Facebook page and
Instagram’s Page. They are updating each collection on these media platforms to update their
customers.

The Earned media of the limelight is the customer’s reviews that the company shares with their
customers on media platforms like their own websites and Facebook/Instagram’s pages. Being a
customer I always see reviews and rating of other customers to get an idea about how the quality
of the product they are giving to us. They have been share through the celebrities to grab more
customers in order to get maximum profit.

BREAKOUT:

The owned media of the breakout is again all social media platforms where the company share
all latest articles and collections or update their customers.

The paid media of the breakout again all television ads, and media platforms. We see every day
around us billboards and banners. It has done many offline paid media advertisings but there is
no online except their own pages like Instagram’s and Facebook.

The Earned media of the breakout is feedback and reviews of the customers that providing
them value and quality. Customers always share their opinion and reviews there.

DIFFERENCES, SIMILARITIES AND PERSONAL OBJECTIVE

Every website or brand have different scenario but some of them have many similarities and
difference among them are not as much as considered but polices are different from each other.
If I talk about marketer so everyone wants to attain the maximum customers. They always try
their best to give the precious thing to their customers. Today we see around us that advertise the
products in a good manner and everything is going to digital way.

As I discussed above three Medias like owned, earned and paid media. The most interesting and
trust worthy media is earned media because every single customer can see the reviews,
suggestions or opinion and feedback of the customers. This will help to understand the customer
whether he or she has to buy it or not.

QUESTION NO.3

Traditional marketing uses content that is written to sell products in one-way communication
formats. Consumers generally see them as television ads, billboards, pop up ads, and
telemarketing and they are called "disruptive" because they interrupt the consumer. Buyers now
have access to a wealth of information at their fingertips. Whether using smartphones, tablets, or
computers, consumers today can access the resources they need with just a few clicks.
Consumers are now choosing to self-educate to compare products, troubleshoot, and keep up
with innovations and technologies.

So, in my opinion there is another alternative which is inbound marketing which is very
effective. Because as I said above, traditional ways are not has more worth yet. They are going to
be finished. Today’s nation just wants to the point and convenient way. Inbound marketing like
social accounts, ads etc. Inbound marketing is a proven tactic; 77% of online customers say they
prefer permission-based promotions via email. They are also spending most of their time online
engaging with custom content such as blogs, videos, webinars etc. Manufacturers today
have shifted their trade show budgets to invest in inbound marketing because it is more cost-
effective, gets more qualified leads, and simplifies the jobs of their sales, marketing, and product
teams.

In the end, I would say all people have internet access and everyone is engaged with social
accounts. So marketer also adopts the current needs of the customers and then fulfilled them
accordingly. For example, When you search for “dog food,” “organic dog food,” and “cheapest
place to buy dog food,” Chewy is the first site to appear in the organic results. Since Chewy
launched in 2011, the online retailer has become the Amazon of pet supplies. The product
pages even look like Amazon’s, with reviews, plenty of product pictures, and discounted pricing
to entice buyers to snag the deal while they can.