FINAL REPORT

School of Computer Science and Engineering Lovely Professional

University,Phagwara,Punjab

DIGITAL MARKETING ( MKT-309 )

Submitted by:-

VISHAL KUMAR SINGH

12104228

SECTION : KO312

Under the Guidance of

Dr . Avtar Singh

Phagwara
 BLOG - A BLOGSPOT ON ROADROAM REVIEW

Abstract- To get a review abstract for ROADROAM, you may want to check online car review
platforms, customer testimonials, or official product/service websites. Look for information on
features, user experiences, pros and cons, and overall satisfaction of users who have used
ROADROAM REVIEW. This report provides an overview of their online presence, featuring
a content-rich Blog - Blogger.com, An e-commerce website - Wix, and key website pages.
Strategies for future growth involve content marketing, marketing, and promotion, by using
google and FB ads.
Keywords—Blogger.com, Wix, Google/ Fb ads (key words)
ROADROAM REVIEW is a technology product, checking technology review websites,
forums, and social media platforms can provide insights. For a more specific and up-to-date
review, you may also want to check the latest information available on search engines or review
aggregator websites.
If ROADROAM REVIEW is related to a specific industry or niche, it might be helpful to
explore sources related to that industry for reviews and opinions.

BUSINESS OVERVIEW
ROADROAM is an emerging player in the automotive industry, carving a niche for itself in
the realm of car-related services and products. With a commitment to innovation and a
customer-centric approach, ROADROAM has gained attention for its unique offerings tailored
to enhance the driving experience.
This business has positioned itself as a solution provider, addressing the evolving needs of car
enthusiasts and everyday drivers alike. Whether through cutting-edge technology, user-
friendly applications, or an array of automotive accessories, ROADROAM is making strides
to redefine how we engage with our vehicles.
 BLOG WITH - 10 POST
RoadRoam Review maintains a blog where they post car reviews, complemented by self-
clicked photographs, enhancing their brand image and stimulating sales through content
marketing.
 SOCIAL MEDIA INTEGRATION

The blog is equipped with social media links to Instagram, Twitter, and Facebook, allowing
interaction with customers, sharing updates, and building a community of book enthusiasts.

GOOGLE ANALYTICS INTEGRATION

It provides in-depth data on how visitors interact with your website. It tracks user behaviour,
such as the pages they visit, the time they spend on your site, and the actions they take (like
clicking on pages or blog posts). This data is invaluable for understanding what content and
products are popular, which can inform your content strategy and product offerings.

PAGES: ROADROAM REVIEW BLOG

Homepage: The main landing page where visitors first arrive. It can feature featured blog
posts, car review expert recommendations.

Blog: The core section where you post articles, car reviews, and other content. This is the heart
of your blog.

About Us: An introduction to your brand and the people behind it. It helps build trust and a
personal connection. with your audience.

Search And Review: Search any brand of car and bike go for searching option and review best
car in India.
FAQs (Frequently Asked Questions): Address common questions from your customers about
your products,
shipping, and policies.

Contact Us: Provide contact information or a contact form for customer inquiries or feedback.
Privacy Policy: Explain how you handle customer data and privacy on your site.

Disclaimer: A legal statement clarifying your blog's purpose, content, and limitations of
liability. Services: Detail any additional services you offer, such as car recommendations, car
review memberships, or car-related events.

Feedback Form: Gather feedback from customers and visitors to improve your services and
products. Request a review: If you offer a service to find and procure specific car for customers,
this is a valuable page.

Terms and Conditions: Outline the terms and conditions of using your blog and review car.

Testimonials or Reviews: Highlight positive reviews or testimonials from satisfied customers

to build trust.

Blog Archive: A list of all your blog posts, categorised by date or topic for easy navigation.

Newsletter Signup: Encourage visitors to subscribe to your newsletter for updates,

promotions, and blog content.

Search Bar: A search function to help visitors find specific blog posts or products quickly.
These pages provide essential information, enhance user experience, and build trust with your
audience. Customising and organising these pages effectively will help you create a user-
friendly and informative blog.

FOLLOWERS COUNT
 GOOGLE MAP INTEGRATION

Including a map on your contact or review page can enhance the user experience by making it
more convenient for visitors to determine your location. They can quickly see your address and
plan their visit. Providing a map with your physical location can build trust with your audience.
By partnering with reputable organisations or brands through sponsorship links, your brand
can leverage the positive image and trust that these organisations have already established. This
association can transfer some of their credibility to your brand. When a well-known
organisation or influencer sponsors your brand or links to your website, it can serve as an
endorsement of your products or content. Visitors are more likely to trust your brand when they
see it associated with respected entities.

YOUTUBE VIDEO FOR ROADROAM REVIEW

This video tutorial, I guide you through the fundamental steps of deploying a website, making
it easy for beginners and enthusiasts to bring their online projects to life. Whether you're a
blogger, a small business owner, or someone looking to enhance your web development skills,
this video provides a hands-on, step-by-step walkthrough. You'll discover how to choose a
hosting platform, upload your files, configure your domain, and make your website accessible
to the world. Watch and follow along to start sharing your content or showcasing your projects
in no time!
 FUTURE STRATEGIES:

Certainly, here are some additional strategies to consider for sustaining and growing a blog like
Road Roam Review:

Regular Posting Schedule: Maintain a consistent posting schedule. Whether it's weekly, bi-
weekly, or monthly, a regular schedule helps to build anticipation among your readers.

Newsletter: Start a newsletter to connect with your audience directly. Share exclusive content,
car recommendations, and special offers to keep subscribers engaged and informed.

Guest Posts: Invite guest bloggers or contribute to your blog. This not only brings fresh
perspectives but also expands your blog's reach as guests promote their posts to their audiences.

Search Engine Optimisation (SEO): Optimise your content for search engines to increase
organic traffic. Use relevant keywords, meta descriptions, and high-quality backlinks.

Engagement: Participate in and engage with online car review communities, forums, and
social media groups. This can help you reach new readers and establish your blog as a valuable
resource.

Collaborations: Collaborate with other bloggers or businesses in the car industry. Joint
projects, giveaways, or co-hosted events can attract more attention.

Monetisation: Explore monetisation options such as affiliate marketing, sponsored content, or

selling digital products related to car.

Analytics Utilisation: Regularly analyse your blog’s performance using tools like Google
Analytics. This helps you understand what works and what doesn't, allowing you to make data-
driven decisions.

Quality over Quantity: While consistency is important, prioritise quality content over
quantity. Well researched, insightful, and valuable content will keep readers coming back.

Mobile Optimisation: Ensure your blog is mobile-friendly. With a growing number of users
accessing content on mobile devices, an optimised mobile experience is vital.

Email List Building: Focus on growing your email list. This audience is more likely to convert
into loyal readers and customers.

WEBSITE – AN E-COMMERCE WIX WEBSITE ROADROAM

REVIEW

ROAD ROAM REVIEW, where we explore the latest and greatest in the automotive world.
Today, we have a special treat for you as we buckle up and take a closer look at the [Car Make
and Model]. Known for its [highlight a key feature or characteristic, e.g., sleek design, powerful
performance, or cutting-edge technology], this vehicle has been making waves in the
automotive industry. So, grab your seatbelt, and let's dive into the driving experience that the
[Car Make and Model] promises to deliver. Is it all about style, performance, or a perfect blend
of both? Stick around as we uncover the answers in this in-depth car review."
 Email Marketing:
I use a dedicated email marketing platform to manage and send newsletters to keep you
informed. Email marketing is a powerful tool for businesses to communicate with their
audience, promote products or services, and build customer relationships. Below is a sample
email marketing template that you can customize based on your specific needs and goals:

Product Search Engine Optimisation (SEO)

I've optimised product titles, descriptions, and meta tags for search engines to improve my
website's visibility in search results.

Optimised Search and Filters: I have implemented advanced search functionality and
filtering options to help my customers quickly find the products they're looking for. This
includes filters by category, price range, brand, and other relevant attributes.
 GOOGLE AD SENSE ROADROAM REVIEW

Through google console tool options we can make a monetary generative model which allows
us to ad on our websites and blogs which in turn allows us to generate money at a percentage
for the ads being presented on the website.
BIDDING MODEL – SET UP THE BIDDING BUDGET TO GENERATE
MAXIMUM ROI

A bidding model, in the context of online advertising, is a strategy that advertisers use to
determine how much they are willing to pay for ad placements in an auction- based advertising
system like Google Ads or Facebook Ads.

The goal is to optimise their return on investment (ROI) while competing with other advertisers
for the same ad space. One common bidding model used in online advertising is the "Vickery-
Clarke-Groves (VCG) Auction" or simply "VCG Bidding."

In a VCG auction, advertisers submit bids for ad placements, and the winner is determined
based on their bid, but they pay the price equal to the second-highest bid (the bid of the
advertiser just below them).

This encourages advertisers to bid their true valuation, as they won't pay more than what their
bid is worth. The formula for calculating the payment in a VCG auction is as follows:

Payment = Sum of Externality - Value of the Advertiser's

Contribution to the Externality Where: - **Payment: ** The amount the winning advertiser
pays for the ad placement. - **Sum of Externality: **

The sum of the negative externalities caused by the winning advertiser's presence. In other
words, it's the negative impact the winning advertiser's ad has on the performance of other
advertisers in the auction. - Value of the Advertiser's Contribution to the Externality:

The positive impact the winning advertiser's ad has on the performance of other advertisers in
the auction.
In practice, calculating these values precisely can be complex, and online advertising platforms
like Google Ads and Facebook Ads use algorithms to automate the bidding process.

Advertisers typically set bid amounts and budgets based on their advertising goals, and the
platform's algorithms handle the bidding and ad placements. It's important to note that there
are various bidding strategies beyond VCG, including cost-per-click (CPC), cost-per-mille
(CPM), and cost-per- acquisition (CPA) bidding, where advertisers pay based on clicks,
impressions, or conversions.

These strategies allow advertisers to optimise their campaigns based on different objectives
and key performance indicators.

IMPORTANT LINKS ROAD ROAM REVIEW

Website- https://vishalconstruction4.wixsite.com/roadroamreview/blank

Blog Homepage - https://roadroamreview.blogspot.com/2023/10/roadroamreview_0991190865.html

Facebook- https://www.facebook.com/profile.php?id=61552045082256&sk=map

YouTube- https://www.youtube.com/@RoadRoamReview

THANK YOU…