PRESENTED BY:


AHSAN BAIG (2172007)
ISHAL SHUKAT (2172079)
QASWER HAIDER (2183013)
SAMEED UR REHMAN (2173062)
 Company’s Introduction

 Khaadi was established in 1998 by Founder & Chief Executive Officer,
Shamoon Sultan.
 Khaadi is a leading fashion retailer
 Khaadi adopts a global outlook for capturing market trends and combines the
exceptional beauty of East and West.
 Khaadi offers a wide range in its ready to wear from Basics everyday wear to
Khaas collection for the formal events.
 As already mentioned that the company does not only caters the customers with
eastern taste but also with western preferences as well.
 Product’s Introduction


 offering Compelling home and clothing,
 Shoes , Accessories, Fragrances
 Skin and hair care solutions
 With an unparalleled retail network Khaadi has well spread brick and mortar
stores, and has around 52 stores in Pakistan and 21 in UK, UAE, Qatar, and
Bahrain
 International Market

 Turkey is situated at the crossroads of the Balkans, Caucasus, Middle East, and eastern
Mediterranean.
 Turkey 2020 population is estimated at 84,339,067 people at mid year according to UN
data.
 Turkey population is equivalent to 1.08% of the total world population.
 Turkey is ranked 33 among 190 economies in the ease of doing business
 Textile industry is one of the most important sectors in the economy of Turkey in terms
of GDP, exports, and employment.
 It comprises to 10 percent of the country's GDP, and 20 Percent of the country's total
employment.
 It constitutes to 40 percent of the total industrial production of the country.
 Reasons to Choose Turkey

 The chief executives of Pakistan and Turkey are very much interested to boost
bilateral trade between both countries

 As of the visit of Turkish President 2020 the two countries signed some trade and
investment deals and resolved to take bilateral trade to $5 billion a year.

 Pakistan exports to Turkey in CY18 mainly comprised cotton, textiles and food
grains .

 Due to the growing strong relation between the two countries, it seems that trade
policies may simplify more in the future creating opportunities like Khaadi to
grow and expand their business in Turkey.

 Khaadi clothing line is similar to Turkey’s traditions as Turkish ladies like to wear
elegant dresses with the blend of eastern and western yet being modest, so Khaadi
can avail this opportunity.
 Economic Situation
 Current GDP = $794.530 billion

 Labor Costs in Turkey increased to 222.42 
 Population in Turkey was estimated at 83.6 million people in 2020
 The consumer confidence index in Turkey fell to 80.2 in April of 2021. It
fell due to Turkish officials introduced strict measures to curb a record
spike in COVID-19 infections.
 Free trade agreement between Pakistan and Turkey is projected to
increase bilateral trade to $5 billion between the years 2016 and 2019 and
then to $10 billion by 2022.
 Turkey is the country’s fourth largest textile exports market, reinforcing
its importance as a trade partner for Pakistan.
 Strategy

 Although we are launching our brand in Turkey but our manufacturing unit will
be in Pakistan.
 We will make all the market one link so that when we will launch our collection
in Pakistan we will simultaneously launch it in Turkey as well.
 We will transport the final products to Turkey via cargo (contracting with services
like DHL) so that the collections are displayed at same time in Turkey too.
 Initially we will launch Khaadi at a multi-brand store or exhibitions to gather the
consumer insight.
 Later on, we will establish a single brand store based on the response.
 We will use local influencers and local language to advertise our brand which will
help us to create brand awareness among the masses.
 Conclusion

 Pakistan and Turkey have long had good relations, which have been
strengthened by growing economic cooperation between the two
governments.
 We believe that Turkey is a potential market to expand business for the brands
like Khaadi but keeping in view that Khaadi advertises in a way that appeals
the local consumers and prompt to buy the products.
 Lastly, Khaadi is a proud Pakistani brand and we aim to promote Made in
Pakistan specifically in Turkey and around the world in general.