WEBSITE PLAN

ASSIGNMENT
Client: SCOTTY’S CORNER DINER
 TABLE OF CONTENTS
I. Introduction 1
II. Creative Brief 2-6
III. SWOT Analysis 7-8
IV. Competitor’s Analysis 9-10
V. Gantt Chart
VI. Mood board
VII. Sitemap
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I. Introduction
A website has been a very helpful platform for small and large businesses so that customers will be able to get to know the business

and their offers through a single click online. A website gives you brief but informative details about the shop or restaurant you have

an interest in. In connection with that, a website must be well presented. The designs, choice of color theme, and the information

found should be carefully assessed and presented.

In this website plan, the student will be able to show the process of redesigning an existing website of a client, which is the Scotty’s

Corner Diner. The purpose of this website plan is to practice what the student learned from this course and apply it to a real situation.

This will help showcase the creative mind and skills of the student when it comes to website planning and making.
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II. Creative Brief

2.1 Company’s Profile

Company’s name: SCOTTY’S CORNER DINER

Mission: To provide customers a convenient place and quality food services in the most convenient location

Vision: Scotty’s Corner Diner envisions being the finest food provider and being globally recognized for the next 10 years.

Values: In providing great services to our customers, we live by these values; creating a workplace where employees can be

the best versions of their selves, work with integrity, break cultural barriers, and above all be humane.

Additional Information: The diner is located at 2006 Robertson Rd, Nepean, ON K2H 1A5. They are open Mondays and Sunday

at 9:00 am to 7:00 pm and Tuesdays up to Saturdays 9:00 am to 8:00 pm

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II. Creative Brief

2.2. Website Overview
Website Type: The plan for this project is to redesign the existing website of the client. There will be changes in some of the elements present in the

website.

Tone and voice: We will be incorporating a conversational tone and voice into the website. We envisioned that the customers will be comfortable

scrolling through the website when the aura is like talking to them. A friendly and welcoming tone, indeed.

Primary Goal: Scotty’s Corner Diner envisions being the finest food provider and being globally recognized for the next 10 years.

Secondary Goals: In providing great services to our customers, we live by these values; creating a workplace where employees can be the best

versions of their selves, work with integrity, break cultural barriers, and above all be humane.

Additional Information: The diner is located at 2006 Robertson Rd, Nepean, ON K2H 1A5. They are open Mondays and Sunday at 9:00 am to 7:00 pm

and Tuesdays up to Saturdays 9:00 am to 8:00 pm

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II. Creative Brief

2.3. Target Audience
Gender: We targeted all genders.

Age: 18-35 years old.

Location: Ottawa, Canada

Values: The values should be aligned of the core values of the restaurant.

Problem: The website will be able to give information on the important dates (valentine’s day, new year’s eve, etc.) when the restaurant offers promos

and special services. It will give prices on other special services like birthdays, anniversaries, etc.

Website Preference: A part of the website wherein customers can easily browse the prices for special events and the important dates they can search

up for the promos.

Additional Information: We will also be adding features in which future applicants can browse the qualifications and requirements in applying as a new

employee in the restaurant.

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II. Creative Brief

2.4. Website Requirements
Design: The design will be as is but we will have additional colors that will suit the color theme which is light blue. There will

be another page button for the list of prices.

Content/ Features NEEDED: The prices for special events (birthdays and anniversaries services, etc.) should be present.

Important dates on when the restaurant has its promos.

Content/ Features WANTED: The website should have feature that reviews from the previous customers about the food, place,

and customer service will be featured. Some of the pictures from the customers will be shown also to attract new customers.

Additional Information: We will feature the best-selling dishes and its price. Also, there will be an applicants page so that new

applicants can get information on how to apply in the restaurant in case more employees are needed.
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II. Creative Brief

2.5. Timeline of Project Milestones
1. Meeting with the client for the approval of the
June 18
concept.
2. Gathering all the needed designs and
June 19- June 21
elements
3. Creating of the design portfolio June 21- June 30
4. Testing of the website July 1
5. Meeting with the client for the approval of the
July 2
redesigned website.
6. Finalization of the website July 3-July 4
 III. SWOT Analysis 7

STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

• Easy to browse • Website has the same • The rise of high • Internet connection of

• The basic information basic features from technology devices the customers

are well presented and other websites • The pandemic era • Similar features and

can be found where customers are offers from other

immediately fond of doing restaurant’s website

• The basic information everything online • Attitude of some

can be found customers

immediately
 III. SWOT Analysis 8

STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

• The features are easy

to use (you just have

to scroll down)

• The color themes are

enticing to see
 IV. Competitor’s Analysis 9

HIGH FIVES SPORTS PUB

URL https://highfivessportspub.com/

Goals The restaurant aims to give the customers delicious dishes in a convenient

place where sports are their way of entertainment suitable for all ages.

Target Audience All ages

Overall design They use different but suitable fonts and their design will really give you a vibe

of being sporty while watching sports in a big screen.

Types of content They put all the necessary information about the restaurant including all the

menus. There are various photos and live videos.

 IV. Competitor’s Analysis 10

HIGH FIVES SPORTS PUB

Copywriting The content are well evaluated.

Call to action The needed information are easy to find. They also have COVID updates in

which you can see whether you are allowed to dine or not.

Visuals The visuals of the website are very compelling. Although the home page is

compact but still it’s easy to use.

Special Features The special feature they added which I think this makes the website stands is

their COVID update and you can download their menus in a PDF form