FEASIBILITY REPORT ON

ONLINE FOOD DELIVERY PLATFORM

NAME: Mohammed Sami Shaikh

ROLL NO: 210144
SUB: Entrepreneurship Development
COURSE: ME6I
UNDER THE GUIDANCE OF: Sushant Sir

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 INDEX

Sr Content Page No
No.
1 Introduction 4
2 Vision and Mission 5
3 Short, Medium, and Long Term Goals 6
4 Details of Products 7
5 List of Promoters 8
6 Manufacturing Process and Technology 9
7 Plant and Machinery 10
8 Raw Materials 11
9 Location and Infrastructure 12
10 Working Capital Requirements 13
11 Manpower 14
12 Source of Finance 15
13 Market Study 16
14 Cost of Project 17
15 Break Even Analysis 18
16 Business Plan 19
17 Conclusion 20

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 INTRODUCTION
The feasibility report delves into the potential of "Cuisine Courier," a
newcomer in the online food delivery industry. It scrutinizes market
dynamics, competition, financial viability, and operational intricacies.
Beyond mere food delivery, "Cuisine Courier" aspires to foster a vibrant
community of food enthusiasts and local culinary enterprises, distinguishing
itself in the market. The report synthesizes various data sources, including
market surveys and financial forecasts, to offer insights into the platform's
prospects and strategic imperatives for success.

"Cuisine Courier" aims to transcend traditional transactional models by

nurturing a sense of community among customers and forging partnerships
with local eateries. Through immersive gastronomic experiences, the
platform seeks to engage consumers and cater to their evolving preferences.
Leveraging advanced technology and consumer insights, "Cuisine Courier"
endeavors to curate a diverse culinary selection that resonates with modern
tastes. By emphasizing community involvement and innovative approaches,
"Cuisine Courier" seeks to establish a unique position in the competitive
landscape of online food delivery.

The report provides a roadmap for "Cuisine Courier" to navigate challenges

and capitalize on opportunities in the market. It underscores the importance
of embracing innovation, particularly in technology and service offerings.
Through personalized recommendations and efficient logistics, "Cuisine
Courier" aims to build trust with customers and local businesses, driving
sustainable growth in the dynamic culinary realm.

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 OUR VISION
To revolutionize the online food delivery landscape by providing an
unmatched culinary journey that delights the senses, fosters community, and
champions sustainability. “Cuisine Courier” envisions a world where every
meal is a celebration of culture, craftsmanship, and convenience.

OUR MISSION
“Cuisine Courier” is committed to delivering excellence on every plate. Our
mission is to:

• Empower local restaurants by providing a robust platform that

amplifies their culinary art.
• Enrich the dining experience of our customers through a diverse
selection of gourmet options and seamless service.
• Embrace innovative technologies to enhance efficiency, sustainability,
and satisfaction.
• Engage with our community to nurture a network of food lovers and
advocates for positive change.

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 SHORT, MEDIUM, AND LONG TERM GOALS
Short-Term Goals:
• Launch in the target market with a strong selection of restaurants.
• Build brand recognition and a loyal customer base.
• Enhance operational efficiency and initiate eco-friendly practices.

Medium-Term Goals:
• Expand to new cities and integrate advanced technology.
• Develop strategic partnerships and community programs.
• Grow revenue through diverse channels.

Long-Term Goals:
• Achieve market leadership and global presence.
• Pioneer industry innovation and make a positive social impact.
• Secure financial stability and support employee growth.

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 DETAILS OF PRODUCT
Cuisine Courier: Your Gateway to Gastronomic Delights.
Platform Overview: “Cuisine Courier” connects foodies with local culinary
gems through a user-friendly app. We offer a rich tapestry of cuisines,
ensuring quality with every bite and punctual doorstep delivery.

Features:
• Diverse Menus: From comfort classics to gourmet adventures, we
cater to all tastes.
• Order Customization: Tailor your meals to your preferences for a
personalized touch.
• Sustainable Solutions: Eco-friendly packaging and practices reflect
our environmental commitment.
• Customer Care: Our support team is dedicated to your satisfaction.
Innovations:
• Smart Recommendations: AI-driven suggestions for a bespoke
dining experience.
• Loyalty Rewards: Earn perks as you feast.
• Community Connection: Events and initiatives that celebrate and
support local food culture.
• Corporate Catering: Customizable corporate meal plans for varied
and vibrant office dining.

Conclusion: With “Cuisine Courier,” experience the joy of dining redefined.

Fresh flavors, reliable service, and a commitment to sustainability make us
the smart choice for your next meal.

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 LIST OF PROMOTERS FOR CUISINE COURIER
1. Founder:
• Sami Shaikh, Visionary and Chief Executive Officer
2. Investors:
• FutureTech Ventures
• Angel Investors: Priya Kumar, Aman Verma
3. Strategic Partners:
• Gourmet Express Restaurants
• Organic Harvest Suppliers
• SwiftMove Delivery Network
4. Brand Ambassadors:
• Chef Rahul Bose
• Food Critic Anjali Rao
5. Marketing Collaborators:
• BrandBuzz Marketing Solutions
• DigitalWaves Social Media Agency
6. Technology Allies:
• NextGen Tech Innovations
• CodeCrafters Development Studio
7. Community Leaders:
• The Foodie Collective
• The Culinary Arts Guild of Mumbai

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 MANUFACTURING PROCESS AND TECHNOLOGY
1. Development:
• Idea Formation: Conceptualize “Cuisine Courier” to meet
market needs.
• Research: Analyze market trends and customer preferences.
• Design: Create user-centric UI/UX for the app.
• Tech Selection: Choose scalable and secure technologies.
• Coding: Develop front and back-end functionalities.
• Testing: Ensure bug-free and smooth user experience.
• Launch: Introduce “Cuisine Courier” to the target audience.
• Iteration: Refine based on user feedback.

2. Technology:
• Frontend: HTML, CSS, JavaScript, React/Angular.
• Backend: Node.js/Python/Ruby on Rails.
• Database: PostgreSQL/MongoDB.
• Cloud: AWS/Google Cloud for hosting and storage.
• Payments: Gpay/PayTM/PhonePe for transactions.
• Analytics: Google Analytics for insights.
• Security: SSL, data encryption, privacy compliance.

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 PLANT AND MACHINERY
Digital Infrastructure:
• Servers: Robust servers to handle website traffic and order processing.
• Cloud Services: Cloud computing resources for data storage and
scalability.
• Security Systems: Advanced cybersecurity measures to protect user
data.
Physical Devices:
• Smartphones/Tablets: For delivery personnel to receive orders and
navigate.
• GPS Devices: To assist in efficient route planning for deliveries.
• Kitchen Equipment: Automated systems like robotic kitchens for
partner restaurants to ensure quick and consistent food preparation.
Software Solutions:
• Order Management System: To track and manage orders from
placement to delivery.
• Payment Processing Software: For secure and efficient transaction
handling.
• Customer Relationship Management (CRM): Tools to maintain
customer data and engagement.
Supporting Technology:
• Mobile App Development Platforms: For building and updating the
customer-facing app.
• Analytics Tools: To analyze data for improving service and marketing
strategies.
• Training Modules: For onboarding and training staff and delivery
partners.

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 RAW MATERIALS

Since there’s no physical manufacturing involved, the raw materials are

digital and operational in nature. Here’s a brief overview:

• Digital Content: Menus, images, and descriptions provided by partner

restaurants.
• Packaging Supplies: Eco-friendly containers and bags for food
delivery.
• Technology Stack: Software frameworks, programming languages,
and tools for app development.
• Data: Customer and restaurant data to facilitate orders and deliveries.
• Human Resources: Skilled personnel for software development,
customer service, and delivery.

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 LOCATION AND INFRASTRUCTURE
Location Strategy:
• Headquarters: Centrally located in a major city for accessibility and
talent acquisition.
• Operational Hubs: Situated in key urban areas to minimize delivery
times and maximize coverage.
• Partner Restaurants: Collaboration with a diverse range of eateries
spread across the service area.
Infrastructure Essentials:
• Digital Platform: Robust app and website hosted on reliable cloud
services for seamless operation.
• Logistics Network: Advanced GPS and mapping systems for efficient
routing and delivery tracking.
• Customer Support Centers: Equipped with modern communication
tools to assist customers and partners.
Technology Backbone:
• Servers and Databases: High-performance servers and secure
databases to handle high volumes of orders.
• Security Framework: State-of-the-art cybersecurity measures to
protect user data and transactions.
• Analytics and AI: Tools for data analysis and AI algorithms to optimize
operations and user experience.

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 WORKING CAPITAL REQUIREMENTS

• Operating Cash: ₹5,00,000 - ₹10,00,000

• Inventory Management: ₹1,00,000 - ₹2,00,000

• Technology Maintenance: ₹2,00,000 - ₹3,00,000 annually

• Customer Support: ₹1,00,000 - ₹2,00,000

• Marketing and Promotions: ₹1,00,000 - ₹2,00,000

• Contingency Fund: 10% of the total working capital

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 MANPOWER

DESIGNATION NUMBER OF EMPLOYEES

Founder & CEO 1
Operations Manager 1
Finance Manager 1
Software Developers 2-4
UI/UX Designers 1-2
IT Support Staff 1-2
Marketing Manager 1
Social Media Coordinator 1
Content Creator 1
Customer Support Representatives 2-4
Delivery Personnel 10-20 (Contracted)
Quality Assurance Inspectors 1-2
HR Manager 1
Legal Advisor 1

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 SOURCE OF FINANCE

1. Personal Savings: Using your own funds to invest in the business.

2. Friends and Family: Borrowing money from close ones, often with
flexible terms.
3. Angel Investors: Wealthy individuals who provide capital for startups
in exchange for ownership equity.
4. Venture Capital: Firms that invest in startups with high growth
potential in exchange for equity.
5. Incubators and Accelerators: Programs that offer funding,
mentorship, and resources in exchange for equity.
6. Crowdfunding: Raising small amounts of money from a large number
of people, typically via online platforms.
7. Government Grants and Subsidies: Funds provided by the
government for startups, often with no repayment required.
8. Bank Loans: Traditional debt financing that must be repaid with
interest.
9. Bootstrapping: Operating the startup with minimal financial
resources and relying on revenue generated.

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 MARKET STUDY

1. Market Size: The global online food delivery market was valued at
USD 221.65 billion in 2022.
2. Growth Rate: The market is expected to expand at a CAGR of 10.3%
from 2023 to 2030.
3. Drivers: Growth is driven by rising internet penetration, smartphone
proliferation, technological advancements, and the emergence of
cloud kitchens.
4. Trends: Real-time order tracking, personalized home food delivery, and
the rise of cloud kitchens are current trends.
5. Regional Insights: North America is a significant market, while Asia-
Pacific is the fastest-growing region.
6. Consumer Behavior: There’s a shift towards online platforms due to
increased internet usage, smartphone accessibility, and changing
lifestyles.

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 COST OF PROJECT

Initial Development Costs:

• Basic Website and App Development: INR 1,00,000 - INR 2,00,000
• Advanced Features (optional): INR 50,000 - INR 1,00,000

Operational Costs:
• Staffing (Developers, Designers, Support Staff): INR 50,000 - INR
1,00,000
• Marketing and Promotion: INR 25,000 - INR 50,000
• Maintenance and Upgrades: INR 10,000 - INR 25,000

Miscellaneous Costs:
• Technology and Software Licenses: INR 10,000 - INR 20,000
• Legal and Compliance: INR 5,000 - INR 15,000

Total Estimated Cost: INR 2,00,000 - INR 4,10,000

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BREAK EVEN ANALYSIS

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 BUISNESS PLAN

Cuisine Courier is an innovative online food delivery platform aimed at

providing convenient and efficient food delivery services to customers in
India. Our mission is to revolutionize the way people experience food delivery
by offering a seamless and enjoyable ordering experience while supporting
local restaurants.

With a focus on customer satisfaction and quality service, Cuisine Courier

aims to become the premier choice for food delivery in India. Our objectives
include expanding our market presence, fostering strong relationships with
partner restaurants, and continuously improving our platform to meet the
evolving needs of our customers.

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 CONCLUSION

In conclusion, the feasibility report for Cuisine Courier demonstrates the

viability and potential of our online food delivery platform. Through thorough
market analysis, strategic planning, and meticulous financial projections, we
have established a solid foundation for success in the competitive food
delivery industry.

Cuisine Courier is well-positioned to capitalize on the growing demand for

convenient food delivery services, leveraging innovative technology, and a
customer-centric approach. Our commitment to quality, reliability, and
customer satisfaction sets us apart in the market, paving the way for
sustainable growth and long-term success.

As we move forward, Cuisine Courier remains dedicated to delivering

exceptional service, fostering strong partnerships with local restaurants, and
continually innovating to exceed the expectations of our customers. With a
clear vision and a determined team, we are confident in our ability to become
a leading player in the online food delivery space, delivering delicious meals
and delightful experiences to customers across India.

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