Product: Beard Growth Oil

Product Name: Franklin Beard Growth Oil (Dummy Name)

Target Audience: Men, Age Group (18-29 years), Pakistan.

Target Platform (s): Facebook, Instagram, YouTube & Pinterest.

1) Facebook: Majority of target audience is present on Facebook

2) Instagram: Instagram is one of the visual base platforms, so it will play a vital role in
attracting the audience. Via 6 or 9 block grid image
3) YouTube: We will need the audience to relate with us and make them know that we
care for them by showing How to use the product and some techniques/tips to grow a
beard with our product. Most of the people will have concerns related to side effects
so when a person with a grown beard will be telling in a video related to the product
by sharing his journey “How he has suffered without thick beard” I am sure people
will love to see and buy.
4) Pinterest: Pinterest will play a role on search results on search engines to redirect
users to product pages.

Social Media Copies Example:

1) Be The Real MAN Grow Your Beard (To target corporate people suffering with
low beard growth)
2) Don’t Let Your Beard Come Between You and Your Girl (To target the boys
ignored by girls due to patchy beard)
3) One Stop Solution To All Your Beard Problems (To target general audience)
4) Darhi Nahi To Kuch Bhi Nahi ( To attract teenagers)
5) Break Up? Move On and Grow Beard (To attract people suffering from breakup
depression. Seriously most of the boys start growing their beard after breakup)
6) Keep Calm & Grow Beard (Generally use on different products like T-shirt, Wall
etc)
7) Excel In Career With Grown Beard (To people looking for job portraying that man
with grown beard is more confident and got the job)
8) Say No To Patchy Beard! (To target people with patchy beard)
DVC Example Ideas

1) A video starting with a person with a patchy beard giving a presentation to a group of
people. No one is interested in listening to him, everyone is busy talking and their
work. Then one of them is our model that comb his beard and stand, and close his suit
buttons. Going front to the man with patchy beard and putting his hand on his
shoulder (appreciation gesture) and then start presenting and everyone starts listening
with full concentration and claps in the end. When everyone starts leaving our model
will leave in the end and handover the beard and grow oil to man with patchy beard.
2) College/University class starts, everyone sitting on their seats. Our first model with no
beard will come in class to sit. He saw an empty seat beside her crush. He thought
today was his best day when he started moving towards the chair and came near his
crush and put her bag on an empty chair. So he keeps moving to the backbenches.
Then sir introduces a new admission boy (our next model with a grown beard) and
tells him to sit with others and the girl picks his bag (showing a signal to sit with her).
Ending slide will be our product with a tagline or one of the copies I have suggested
above.
3) A video showing step by step use of Franklin beard oil through text and animation or
model using our product and showing how his beard grows thicker through time-
lapse.
4) Videos showing reviews of people with patchy beard where they will addressing the
issues they faced due to low beard
5) Video from seller’s point of view describing that we have used natural ingredients, no
side effects etc.

Social Media Creative Example

1) Creative Brief: A lady with a man with a grown beard. With Copy No 2
2) Creative Brief: Picture of product with text. Use copy No 1 Replace “A” in ”MAN” with Beard
Face

3) Creative brief: use corporate man with grown beard with copy no 7

4) Creative brief: this is an engagement post so try to show creativity like in reference image.
 5) creative brief: this will be engagement post showing different types of beard and asking
from audience which type of beard they have or they want creative will be in grid

6) Creative brief: this will be before and after showing visual. Like without Franklin & with
Franklin

Product Shoot References