Chapter 13 - Case Discussion (session 12)

Introduction to Management and Business

Detail Case Study:

1. Problems (masalah)

The problem that occurred in the case of Tata Marcopolo Motors Ltd (TTM) was their
planning and expectations in supplying buses for Indian citizens did not run smoothly.
Many failures occur in the supply fulfillment process and ineffectiveness in
teamwork.

2. Period

2008-2011

3. Actor

Tata Motors and Brazil’s Marcopolo, they create a joint venture business Tata
Marcopolo Motors Ltd (TTM)

4. Location

Dharwad, India.

5. Decisions & strategy

The decision that has been taken is to have a joint venture between the two
companies, create an employee engagement program and collect feedback from all
employees to map and reward skills and innovative work processes.

6. Competitors

None
 7. Threat

fulfill orders and finish on time to 1 billion citizens

Discussion Questions

13-11 What are some of the challenges of self-managed teams at TTM? How should it deal
with them?

The challenge of a self-managed team is in the individuals of each member. Indeed,

self-managing can make the team more free in making decisions because it is not
limited. Bad self-managed at team, with individuals who don't fit into a self-managed
system can make chaos in the team.

I think TTM should use regular management, this is a company engaged in the
automotive/factory sector. Perhaps self-management is suitable for higher levels such
as product development of TTM.

13-12 What factors should be considered when implementing self-managed teams?

The consideration factor in determining a self-managed team is the characteristics of

each member, in building a self-managed team, it takes quite a long time to create
effective teamwork.

13-13 Would the different group development stages apply to this team? How?

Yes, it applies to self-managed teams because the initial stage of a managed team is to
recognize each member, not only that which is self-managed, it also has a long
process of adjusting the similarities of the work team

13-14 Do you think TTM did a good job of implementing self-managed teams? Why?

No, I think TTM has a wrong strategy in using self-managed teams in the field of
manufacturing companies. It is better for factory companies to use centralized
management so that employees can know their respective responsibilities