ESSAY WRITING 5

Topic 1: Companies engaged in mergers and acquisitions because they believe that
this is one of the easiest ways to secure fast growth and diversify their investment
portfolios. However, many alliances do not succeed in increasing shareholder
value. Explain some of the reasons why many alliances end in failure?and
what solutions can you suggest?
Nowadays, many companies are aiming to engage in mergers and
acquisitions because that is one of the easiest ways to secure fast growth and
diversify their investment portfolios. Many alliances succeed while most of them
end in failure. Obviously, it is important for managers to know reasons for the
failure of alliances and then find some effective ways to improve their chance of
success.
There are many reasons why alliances can sometimes fail. The first mistake
that many companies made is being overconfident in making M&A deals. In fact,
they are so eager to merger with any target they find interesting that they forget the
financial risks of each one. Another reason that alliance partners have to overcome
is the difference of corporate culture. If partners have different goals or different
points of view in doing businesses, they will end up having culture conflicts,
personality clashes, ineffective working relationships and no future benefit. Take
Disney and Miramax as an example. This alliance was failed because Disney
focuses on family movies but Miramax targets controversial and serious movies
market.
Even so, CEOs can still increase the chance of successful M&A activities by
considering some solutions. The first thing they should do is taking a deeper
look at the potential targets before making another failed takeover bid. Instead of
making the same mistake in the past, companies’ bosses can add more value to
their business by concentrating on their “core competence”. At the same time,
managers and staffs should sit down together to sort out the problems and find
ways to deal with. CEOs have to make efforts to integrate their system and culture
with other companies when involving in alliances.
In conclusion, there are many factors which lead the alliances to the failure
in the end. In order to make successful alliance, managers should take above
reasons carefully and pay closer attentions in making suitable solutions that can
solve the problems.
Topic 2: Companies engaged in mergers and acquisitions because they believe
that this is one of the easiest ways to secure fast growth and diversify their
investment portfolios. However, many alliances end in failure. What should
CEOs do to improve their chances of success

Nowadays, many companies are aiming to engage in mergers and acquisitions

because that is one of the easiest ways to secure fast growth and diversify their
investment portfolios. Many alliances succeed while most of them end in failure.
Obviously, it is important for managers to know the reasons for the failure of
alliances and then find some effective ways to improve their chances of success.

The first thing they should do is take a deeper look at the potential targets
before making another failed takeover bid. In fact, they are so eager to merge
with any target they find interesting that they forget the financial risks of each
one. Instead of making the same mistake in the past, companies’ bosses can add
more value to their business by concentrating on their “core competence”.
Moreover, company bosses should also should keep looking for good targets for
M and A activities. This process may take a lot of time but company bosses
should go on searching until they find a good target or an appropriate partner
that may have something to do with their core competence. So if the managers
acquire a suitable target, the two companies can work well together.

Secondly, it is crucial for CEOs to have a clear plan of what to do with the
alliance. They should have a common strategic goal to reach and increase their
profits. In this plan, they also need to develop a contingency plan if things go
wrong. So, they don’t want to end in failure. For instance, the failed bid of Mr.
 Roberts from Comcast for Disney resulted from not having a clear plan of how
to do with the target.
To sum up, when venturing into an alliance, all the parties in the alliance
need to do something in order to ensure a smooth transition. CEOs should keep
looking for M and A targets and have a clear plan to avoid failing in alliances..

Topic 3: Most of meetings are waste of time. What are common problems of
meetings? What are solutions to make meetings work?
In business, teams spend a large part of their working lives in meetings and
the meeting is where teams are molded. Even so, most senior managers think
that their meetings are not effective. Therefore, it is important to find out
what problems are and solutions for them.
First of all, there are some problems that cause ineffective meetings. The
first problem is the lack of preparation which can be about time, location or
agenda. For example, arranging the wrong time or not suitable location can
often badly impact the mood of meetings members. In addition, the meeting
can be ineffective if the holder doesn’t prepare well for the agenda or even he
does not inform members about the meeting. The second problem is the
ability of leaders. If the leader can’t run a meeting effectively, the meeting will
take a long time, people will get bored and lose attention and then tedious
individuals will dominate the discussion.
For all these reasons, the team leader should find out some solutions to
increase the meeting’s effectiveness. Firstly, the meeting should be well-
prepared. It means that a meeting’s agenda and content should be prepared
carefully and before setting up a meeting, the holder has to announce them to
every member. Secondly, it is necessary for the leader to have some meeting
techniques. It means that the holder has to control the meeting well about
time and content. Moreover, the leader should ensure everyone gets a chance
to speak up
To sum up, the shortcomings in preparation and leadership are the main
reasons for ineffective meetings Hence, because of the important role of
meetings, the team leader needs to improve the meeting’s effectiveness by
setting up a plan clearly and improving meeting techniques.
 Topic 4: Many big mobile-telecoms companies have seen their market
share shrink lately. They are now desperate to find original strategies in an
effort to boost falling revenues and increase profit margin.
What causes their market to shrink? What are the ways in which mobile
phone companies can boost their revenues?
In recent years, the mobile market is one of the most highly profitable markets.
However, many mobile companies have seen their market share fall. Therefore, it
is necessary for businesses to find out the causes of the shrinking and solutions for
them
To begin with, there are many reasons for the falling revenues of mobile
companies. Firstly, the mobile industry has become a victim of its own success. At
this time, the mobile phone is one of the most popular communication devices,
computing devices, and consumer electronics products. Actually, everyone has at
least one, which leads to an almost saturated market. As the result, this is very
difficult for companies to sell products in the almost saturated market. Secondly,
the competition in the mobile industry is very high. It means that there are now
more and more competitors entering the mobile market while fewer and fewer
customers want to buy.
Therefore, mobile businesses have to find out some strategies in order to boost
their falling revenues. The first solution is to look for another untapped market
such as infants, animals, or even machines. For instance, Pets Mobility has
increased its revenues by launching a new phone for dogs which are called
PetsCell. The second solution is encouraging people to use their existing phones
more than they do at the moment. The invention of 4G, for example, which offers
lots of extra capacity, lower price, and faster network speeds managed to
encourage customers’ usage. Another tactic is extending mobile coverage so that
customers can make calls wherever they are, even in phone-free environments such
as airplanes.
In conclusion, although market saturation has put mobile telecom companies
under pressure, they can still perform well and increase their revenue and profit
margin as long as companies pay proper attention to putting solutions into practice.

Topic 5: More people are rejecting traditional sales messages, presenting the
advertising industry with big challenges. What are the challenges facing
advertising industry? What are the cost-effective ways of targeting the
audience?
Nowadays, advertising is one of the most powerful ways for companies to
persuade a large number of customers to buy their products and use their services.
However, the advertising industry is facing some serious problems when some
traditional methods of advertising and marketing don’t work ineffectively
anymore. Therefore, it is very necessary for advertisers to find what problems are
and what solutions are.
Some traditional selling methods are ineffective to target audiences for some
reasons. Firstly, customers are now better informed because of a combination of
long-term changes, such as the growing diversity of media and the arrival of new
technologies, notably the Internet. Besides, more and more people are taking
marketing courses, so they can know more about marketing tactics. Which means
it’s harder for companies to persuade their customers to buy. Secondly, the
advertising industry is not enough creative. If an ad has boring, even confusing
content, it can make the audience feel bored and dislike it. Moreover, an
uninteresting ad may waste the time of customers.
Because of the big challenges mentioned above, finding out solutions is very
important. Businesses can use many alternative types of promotion, such as in-
store displays, product placements, and product demonstrations to draw attention
to what they want to sell. Besides, companies must choose the right media if they
want the audience to get their sales messages. More importantly, creativity is the
heart of advertising that attract more consumers. Thus, advertisers need to keep
being inventive in each advertisement.
To sum up, the fact that many people are refusing the traditional methods of
advertising. Therefore, it’s so imperative for businesses in the advertising industry
should be aware of the risks and take actions to deal with this problem as soon as
possible to avoid bad consequences.
TOPIC 6: The role of information technology in business management
Over the years, information technology has caused an explosion in commerce
and trade. Because of information technology, many traditional business models
and concepts were revolutionized. So, information technology plays an essential
role in business management.
To begin with, companies all have their own IT system that helps managers
control all resources, databases, customer bases, markets, and sales figures,... in
their business effectively and make decisions quickly and precisely after analyzing
software. This helps the company save time and manpower as well as avoid
unnecessary errors.
Another benefit that can be mentioned from IT is security as it is a top priority
for businesses. IT makes it easy to store more information while maintaining the
integrity of that information. The company can better able to store sensitive and
confidential information in a way that makes it less vulnerable to a data breach,
especially when sensitive and personal data is being handled...
In conclusion, it is safe to say that long-term business success cannot be
achieved without the benefits of information technology in the heavily digital age
we live in. IT is an amazing and effective invention in managing and optimizing
the whole business performance for enterprises