CASE -OVERVIEW OF LOCATION

-CROP CYCLE
-SELLING AND SUPPLY CHAINS
- APMC/KRUSHI SAMITI

STUDY
-E-MARKETS
-SABJI MANDI
-SUSTAINABILITY

By Sayali Dabholkar(1908)
LOCATION:
DAHAGOAN,
SHAHAPUR
Locality Name : Dahagaon
Taluka Name : Shahapur
District : Thane
State : Maharashtra
Region : Konkan
Division : Konkan
It is located 46 KM towards East from
District head quarters Thane. 17 KM from
Shahapur. 71 KM from State capital
Mumbai

Near Cities
Kalyan 25 KM near
Bhiwandi 26 KM near
Ulhasnagar 27 KM near PLACE WHERE I STAY
Ambernath 29 KM near

DAHAGAON LIES IN THE KONKAN AGRICULTURE CLUSTER OF MAHARASHTRA

KONKAN REGION
INTRODUCTION
Konkan is a coastal strip occupies the entire
west coast of Maharashtra. It is to the heart of
this serene landscape.
The land of Konkan is bounded by the Sahyadri
Mountain range (“Western Ghats”) on the East
and the Arabian Sea on the West. The region
consists of coastal districts such as Raigad,
Ratnagiri, Sindhudurg and Thane.
CLIMATE
HOT AND HUMID
Monsoon, from June to September, generally
Konkan received rainfall between 300 mm up
to 900 mm
Winter, October to February, the temperatures
are a bit milder with less humid conditions.
Summer, March to June, hot and humid
climate.
AGRICULTURE
There are two major cropping seasons the
Kharif and Rabi.
The Kharif crop is the autumn harvest (also
known as the summer or monsoon crop);
Kharif crops are usually sown with the
beginning of the first rains in July, during the
monsoon season. The Rabi crop is the spring
harvest (also known as the winter crop).
Most of the cropping is directed towards rice
and some additional pulse crops and low
quality cereals.
CROPPING SEASONS
RABI
● Sown in winter from October to
December
● Harvested in summer from April to
June
● Some of the important rabi crops are
wheat, barley, peas, gram and
mustard
● These crops are grown in large parts
of India, states from the north and
northwestern parts such as Punjab,
Haryana, Himachal Pradesh, Jammu
and Kashmir, Uttarakhand and Uttar
Pradesh
KHARIF
● Grown with the onset of monsoon in
different parts of the country
● Harvested in September-October
● Important crops grown during this
season are paddy, maize, jowar, bajra,
tur (arhar), moong,
● urad, cotton, jute, groundnut and
soyabean
● Some of the most important
rice-growing regions are Assam, West
Bengal, coastal regions of Odisha,
Andhra Pradesh, Telangana, Tamil
Nadu, Kerala and Maharashtra
ZAID
● In between the rabi and the kharif
seasons, there is a short season
during the summer months known
as the Zaid season.
● Some of the crops produced during
‘zaid’ are watermelon, muskmelon,
cucumber, vegetables and fodder
crops.
ABOUT THE DAHAGAON VILLAGE FARMING:
● AGRICULTURE IS THE PRIMARY OCCUPATION WITH 70% HOUSEHOLDS DEPENDENT ON FARMING.
● FARMERS CAN BE CLASSIFIED INTO TWO GROUPS:
○ WHO WORK ON THEIR OWN WITHOUT FORMING ANY GROUPS OR MAKING DEALS WITH COMPANIES
○ FARMERS WHO ARE COMMITTED TO SOME MIDDLE MEN OR PRIVATE COMPANY TO SELL CROPS
● ALL FARMER GROW RICE DURING THE KHARIF PERIOD AND DURING RABI SEASON THE CROP HAS A WIDE RANGE FROM VEGETABLES,PULSES AND FLOWERS.
● FEW FARMERS HAVE FORMED A CORPORATION AND PRODUCE ONLY CAPSICUM DURING THE RABI SEASON TO SELL TO A MIDDLEMEN.

NOVEMBER(RABI)
MILLETS,TUR DAL AND
OTHER PULSES
MOST FARMERS OWN THEIR LANDS AND HAVE
TO BEAR COST OF PRODUCTION ONLY.MANY
OF THEM HAVE CATTLES AS A SOURCE OF
CROP CYCLE OF SECONDARY INCOME.
GRAINS THE REMAINING HOUSEHOLDS MOSTLY GO TO
NEARBY TOWNS FOR EARNING MONEY.

EARLY OCTOBER
HARVEST IS READY
FOR CUTTING
FARMER I INTERVIEWED:

VIKRAM KATHOLE ,42.

STORED AND TAKEN FOR SALE
HOW CAN FARMER STORE
SELLING OF CROPS -SUPPLY CHAIN FOR VIKRAM:
VIKRAM VADEKAR
FIELD PRODUCE

KHARIF RABI
HARVEST(RICE) HARVEST(CAPSICUM)
(NON-PERISHABLE) (PERISHABLE)

MIDDLEMAN(VYAPARI) HE
GOVERNMENT OWNED COMES TO VILLAGE EVERYDAY
KRUSHI MANDAL DURING HARVESTING SEASON
(APMC SHAHAPUR) AND PURCHASES THE
PRODUCE

RATION SHOPS IN EXPORTED TO KALYAN

AANA- DAN YOAJANA LOCAL VENDORS EXPORTED TO PUNE
VICINITY MARKET
WHY LONG CHAINS?
● THE PERISHABLE CROPS NEED TO BE SOLD OUT AS SOON AS THEY ARE
REMOVED
● TRANSPORTATION COST IS MUCH COMPARE TO PRODUCE
● AS SOON AS KHARIF CROPS ARE HARVESTED FIELD NEEDS TO BE PREPARED
FOR RABI CROPS SO TIME IS ESSENTIAL
● STORAGE FACILITY MIGHT NOT BE AVAILABLE AT THE FARMER’S PLACE SO HE
AS TO SELL IT AS SOON AS THE CROP IS HARVESTED
● THOUGH MIDDLEMEN PAY LOWER COST COMPARED TO GOVERNMENT
MANDIS AND LOCAL VENDORS THE SECURITY IS MUCH MORE.
● FARMERS COLLABORATE WITH COMPANIES FOR SAME REASON AS THEY
PROVIDE SECURITY AND FARMER DOES NOT HAVE TO WORRY ABOUT
SELLING AT ALL.
● THE TIME TAKEN TO REACH NEAREST KRUSHI MANDAL

OTHER SUPPLY CHAINS .

MANDI ROUTE RETAIL ROUTE IS DIRECT BUT :
●
●
LOW RATES
EXPLOITATION

AND ●
●
ONLY HIGH QUALITY EXPECTED
TRANSPORTATION CHARGE
● HIGH DEMANDS
RETAIL ROUTE
LOCATION:
APMC,
SHAHAPUR.
(KRUSHI MANDAL)

An Agricultural Produce Market

Committee (APMC) is a marketing
board established by state
governments in India to ensure
farmers are safeguarded from
exploitation by large retailers, as well
as ensuring the farm to retail price
spread does not reach excessively
high levels. APMCs are regulated by
states through their adoption of a
Agriculture Produce Marketing
Regulation (APMR) Act.

FOR DETAILS OF APMC SHAHAPUR:

https://www.msamb.com/ApmcDetail/Profile#page-1
IMPORTANT DATA OF SHAHAPUR APMC:
ANNUAL YEAR INTAKE IN QUINTALS RUPEES OCCUPATION PEOPLE WITH PERMIT

2019-2020 220045 389500400 Hamal 6

2018-2019 159170 289993344 WEIGHMAN 1

2017-2018 127317 193612100 Commission Agent 0

Trader 307
CATEGORY NO.OF GODOWN CAPACITY PER
GODOWN (M.TON) Processor 18

A.P.M.C. 8 732 OTHERS 0

IT SERVES 35-40
VILLAGES NEARBY.
APMC SHAHAPUR:
https://www.msamb.com/ApmcDetail/Profile#
SWOT ANALYSIS OF EXISTING KRUSHI SAMITIS: LIST OF REQUIREMENTS AND
AMENITIES BY APMC:

AUCTION HALL
STRENGTHS WEAKNESS OPPORTUNITY THREATS AUCTION PLATFORM
BLACK BOARDS
HEADED BY LACK OF FLEXIBILITY PROVIDE SECURITY RODENTS IN COMPUTER
GOVERNMENT IN INFRASTRUCTURE TO FARMERS WAREHOUSES DRAINAGE
OFFICERS DRINKING WATER
ELECTRICITY
ELECTRICITY AND LIGHTING
MINIMUM SELLING LACK OF EFFICIENCY REMOVE INSECURITY DUE GENTS TOILET
PRICE IS SET FOR DURING PEAK MIDDLEMEN FROM TO LACK OF GODOWN
INTERNAL ROADS
PRODUCE HOURS SUPPLY CHAIN PROPER
LADIES TOILET
INFRASTRUCTURE
OFFICE BUILDING
PARKING FACILITY
TOKEN SYSTEM NUMBER OF KRUSHI SUSTAINABILITY CORRUPTED REST HOUSE (SHETKARI NIVAS)
SAMITIS OVER TIME GOVERNANCE SALE HALL
SANITARY BLOCK
SHETKARI BAJAAR
NO PROPER ELECTRONIC
TELEPHONE
GODOWNS OR SYSTEM FOR TELEVISION
STORAGE PLACE AUCTION TOILET
VEGETABLE MARKET
IMPROPER WASTE WATER SUPPLY
MANAGEMENT WATER TANK
WEIGH BRIDGE
E-MARKET NATIONAL AGRICULTURAL MARKET (NAM)
National Agriculture
Market (NAM) is a
pan-India electronic
trading portal that has
been set up to network
the existing Agriculture
Produce Market
Committee (APMC)
mandis and effectively
create a unified national
market for agricultural
produce. NAM provides a
single window service for
all APMC-related
information and services,
including commodity
arrivals & prices, buy &
sell trade offers and
provision to respond to
trade offers.
LOCATION:
FRUIT VEGETABLE MARKET,
MOHALI, PUNJAB
Online case study.

The state-of-the-art Fruit and

Vegetable Market, Mohali is the first
such market not only in Punjab but
in the entire North India. It is
constructed on a plot of 12 acres in
Sector-65, Mohali. The site of the
market becomes part of the 20-acre
development scheme comprising
general shopping area and offices.
Sabji mandis are runned by a group
of people who form a committee and
set rules.
Small spaces they have are not enough to keep their produce and still they need to pay No proper infrastructure that define spaces.No system to manage waste.No proper platforms to
heavy rent for the place or buy it . sell. Sabji mandis don't have any regulations that state amenities to be provided by mandi to the
seller..
@CEPT
@CEPT
@CEPT
@CEPT
@CEPT
@CEPT
@CEPT
@CEPT
@CEPT
SUSTAINABILITY

THESE SPACES GENERATE TONNES OF ORGANIC WASTE EVERYDAY

WHICH IS NOT EVEN DUMPED PROPERLY.THIS WASTE CAN BE
USED BY FARMERS TO PRODUCE ORGANIC FERTILIZERS.

BOTH KRUSHI SAMITI AND SABJI MANDI HAVE THEIR PEAK HOURS.THE KRUSHI SAMITI HAS A LARGE SPACE IN
MARKET WHICH IS USED ONLY DURING THE HARVESTING SEASON.SUCH SPACES CAN BE USED FOR OTHER
PURPOSES LIKE SKILL DEVELOPMENT, TRAINING CENTRES DURING OTHER TIMES.THE MARKET SHOULD HAVE
FLEXIBILITY TO EXPAND AND EVEN CHANGE FUNCTIONS WHICH TIME

FLEXIBILITY COULD BE ACHIEVED BY USING OPEN,SEMI OPEN AND CLOSED SPACES ACCORDING TO
REQUIREMENTS.
REFERENCES ACKNOWLEDGEMENTS:
Online sources:
1.VIKRAM KATHOLE,42
OCCUPATION:FARMER
1. https://www.msamb.com/ApmcDetail/Profile 2.NILESH KISAN BHANDE,53
2. http://mospi.nic.in/agriculture-statistics OCCUPATION:SABHAPATI AT SHAHAPUR APMC
3. http://agricoop.nic.in/hi/jal-shakti-abhiyan 3.MAHESH VISHE
4. https://www.ibef.org/research/india-study/national-
agricultural-market
OCCUPATION:MIDDLEMEN FOR CAPSICUM HARVEST OF
5. https://farmersmarketcoalition.org/education/farmer DAHAGAON WORKS FOR A PRIVATE SABJI MANDI
s-markets-promote-sustainability/ 4.MIRABAI KANIM
6. https://www.newindianexpress.com/opinions/2020/ OCCUPATION:A LOCAL INDIVIDUAL VEGETABLE SELLER
dec/12/how-farmers-view-the-existing-mandi-syste 5.VASUNDHARA KATHOLE
m-2235123.html
7. https://core.ac.uk/download/pdf/6407902.pdf
OCCUPATION:SARPANCH AT DAHAGAON
8. https://www.google.com/maps/place/Dahagaon 6.GOVIND PATIL,75
9. https://worldarchitecture.org/architecture-projects/v RESIDENT OF DAHAGAON SINCE HE WAS BORN AND SPENT HIS LIFE
neg/fruit_vegetable_market_mohali_punjab-projec SEEING DIFFERENT CHANGES IN VILLAGE
t-pages.html
10. CEPT PORTFOLIOS
 Harvested wheat stored by farmer in jute bags

Taken to APMC
Via truck,tempo,bullock carts

A gate pass is issued

● Commodity estimate is given by farmer

Agent shops(adthiya)

E-tender
-showcases a sample in his auction space

Auction(Carried out by government officer) PROCESS IN AN

GRAIN MANDI
●
● Eauction
● Open otta auction
Sold

Actual Weighing

Bill preparation
● Farmer bill
● Purchaser bill

Exit APMC
SPACE BRIEF
ZONES SPACES COMMENTS

ENTRANCE REGISTRATION COUNTER ENOUGH SPACE FOR TRUCK TO WAIT BEFORE

WEIGHING SCALE(BHUIKATA) ALLOWED TO ENTER-2 GATES
ADMINISTRATION ACCORDING TO WEIGHT

PARKING 1.TRUCKS FOR FARMER AND CUYER

2.4 WHEELER/2WHEELER

GODOWN 1.FARMERS(RENTED IF PRODUCT NOT SOLD) -

2.GOVERNMENT(TO STORE)

GALAS FOR BUYERS TO STORE PURCHASE -

AUCTION HALL 1.TO DISPLAY SAMPLES -

2.ADMINISTRATION
ZONES SPACES COMMENTS

ADMINISTRATION OF APMC A 1-2 STOREY BUILDING WITH ENQUIRY WILL HAVE DIFFERENT DEPARTMENTS WITH
COUNTERS,CABINS AND WORKING SPACE WASHROOM AND CANTEEN/PANTRY

TOILETS MEN,WOMEN,SPECIALLY ABLED

CANTEEN COMMON

PAVILION A SPACE TO DISCUSS,DIRECT MARKETING,OTHER A FLEXIBLE SPACE THAT CAN BE USED FOR
ACTIVITIES VARIOUS ACTIVITIES

EXTRA SERVICES WIFI COVERAGE IN AREA

DRAINAGE
DRINKING WATER
ELECTRICITY AND LIGHTING
INTERNAL ROADS
REST HOUSE (SHETKARI NIVAS)
SANITARY BLOCK
SHETKARI BAJAAR
WATER SUPPLY
WATER TANK
SECURITY
SMALL SPACES TO PROVIDE FOOD AND WATER
CALCULATION FOR GALAS

CALCULATION FOR WAREHOUSES

SKETCHES OF VILLAGE ARCHITECTURAL FEATURES:

UNDEFINED ALLEYS WITH MANY OPENINGS OF EXTERIOR WALLS AND EXTENDED ROOFS SLOPING ROOFS MADE WITH MANGALORE TILE
SKETCHES OF VILLAGE ARCHITECTURAL FEATURES:

THERE ARE EVEN SOME MODERN HOUSES MADE WITH RCC MOSTLY OWNED BY ELITES OF
THERE ARE ALSO DOUBLE STOREY STRUCTURES MOSTLY LOAD BEARING WITH SLOPING ROOFS VILLAGE
SKETCHES OF VILLAGE ARCHITECTURAL FEATURES:

THE WALLS ARE MOSTLY BRICK BUT FE OLDER STRUCTURES TEND TO HAVE BAMBOO WALLS ASBESTOS SHEETS ARE COMMON ROOFING MATERIALS AFTER MANGLORE TILES
WITH AND KATCHA WALLS