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Information System Utilization in Supply Chain Integration e Orts
Information System Utilization in Supply Chain Integration e Orts
18, 4585±4609
2-2, LR
1. Introduction
The introduction of information systems (IS) in supply chain management was
originally limited to the automation of clerical functions. Information systems were
viewed as providing infrastructural support to the value chain and they had an
indirect impact on the competitiveness of a product. Companies were able to save
costs through information systems, but their use was not felt in a major way by
customers. With intensi®cation of competition, ®rms started to utilize information
systems to in¯uence directly the processes comprising the value chain (Rushton and
Oxley 1994, Williams et al. 1997). Through the utilization of such information
systems, companies have been able to integrate similar functions spread over di er-
ent areas as well as curtail unnecessary activities, thus enhancing their capability to
cope with the sophisticated needs of customers and meeting the quality standards of
products (Bardi et al. 1994, Carter and Narasimhan 1995).
The introduction and utilization of information systems can have a direct in¯u-
ence on value creation by integrating a ®rm’s supply chain and, if utilized properly,
can lead to higher quality products, enhanced productivity, e cient machine utiliza-
tion, reduced space and, ultimately, increased logistics e ciency and ¯exibility
(Gross 1984, Kaltwasser 1990). This means that IS utilization for routine data pro-
cessing may be useful for cost reduction e orts in conjunction with the ®rm’s strat-
egy of cost leadership, but IS utilization for supply chain integration (SCI) can lead
to di erential and sustainable competitive advantage. Therefore, it is necessary to
understand better how IS utilization in conjunction with SCI can lead to superior
competitive advantage.
International Journal of Production Research ISSN 0020±7543 print/ISSN 1366±588X online # 2002 Taylor & Francis Ltd
http://www.tandf.co.uk/journals
DOI: 10.1080/0020754021000022203
4586 S. W. Kim and R. Narasimhan
2. Literature review
Supply chain integration links a ®rm with its customers, suppliers, and other
channel members by integrating their relationships, activities, functions, processes
and locations. Such integration supports the current movement from conventional,
arms-length and often con¯ict-laden relationships to cooperative, long-term business
partnerships and strategic alliances (Morash and Clinton 1998).
Bowersox (1989) asserts that the process of supply chain integration should
progress from the integration of internal logistics processes to external integration
with suppliers and customers, and such internal and external integration can be
accomplished by the continuous automation and standardization of each internal
logistics function and by e cient information sharing and strategic linkage with
suppliers and customers. This notion implies that IS utilization may play an impor-
tant role in each stage of supply chain integration. Stevens (1989), Byrne and
Markham (1991), and Hewitt (1994) express the same view as Bowersox in that
they assert that the improvement of each internal function, in the internal integration
stage of supply chain integration, should precede the external connection with
suppliers and customers in the external integration stage, and that IS utilization
may be a crucial factor. Stevens, who suggests four developmental stages in
supply chainsÐindependent operation, functional integration, internal integration,
external integrationÐcontends that the extent of progress depends on IS utilization
in each developmental stage. Further, he asserts that a staged approach to SCI can
remove the barriers between functions or organizations, and that IS utilization can
strengthen the linkage among functions and organizations. Byrne and Markham
(1991) who classify ®rms into three stages depending on the level of SC integration,
note that ®rms in the ®nal stage of integration have the most advanced information
systems, which facilitate the development of di erential competitive advantage.
Hewitt (1994) emphasizes the necessity of a system-wide information network
within a ®rm or between ®rms for maximizing the e ciency and e ectiveness of
supply chain management and processes.
To understand better the role of IS utilization for supply chain integration, the
following fundamental research question needs to be considered: how should the role
of IS be di erent depending on the stage of supply chain integration?
Porter and Miller (1985) assert that management of information systems can no
longer be the sole province of the EDP function such as accounting and record
keeping, focused on cost control and reduction. The use of advanced information
systems in value chain activities allows companies to enhance competitive di eren-
tiation as well as attain cost leadership and consequently gain sustainable competi-
tive advantage. In other words, the ability to pursue cost reduction and
di erentiation simultaneously should be a criterion for IS utilization. Earl (1989)
asserts that IS must have the potential to be a strategic weapon in at least one of the
following: (1) gaining competitive advantage; (2) improving productivity and per-
formance; (3) enabling new ways of managing and organizing; (4) developing new
Information system utilization 4587
businesses. These views suggest that the utilization of IS in strategic and managerial
activities is more important than their use in operational contexts. A similar view is
expressed by McFarlan and McKenney (1984) in their presentation of `the IT stra-
tegic grid,’ when they assert that the role of IS should change from operational
supporter to strategic enabler for competitive success. Closs (1994) asserts that IS
application for supply chain management must be extensively reengineered to shift
its focus from a functional to a process perspective. In his view, newer applications
must focus on the reengineering of processes to create competitive advantage, and
existing applications should be a starting point for the reengineering process.
Daugherty (1994) supports the theory of Porter and Miller indirectly by emphasizing
the limitation of EDI capabilities, a representative IS utilization for information
processing, in that EDI provides the basis for establishing strategic linkages, but
its technical aspects alone are not su cient to achieve strategic linkage along the
value chain. Accordingly, IS application beyond basic EDI, is necessary to achieve
strategic linkages and ultimately create di erential competitive advantages for the
®rm.
Earl (1989) classi®ed the scope of information technology into the following
categories according to whether information technology is widely used in the
value chain or selectively used for only information processing, and whether it is
applied for value creation or applied for the connection of value-adding activities: (1)
information technology to automate or improve the physical aspect of every activity;
(2) information technology physically to connect each value activity or control those
activities at the connecting point; (3) information system to facilitate the implemen-
tation, support and management of value activities; and (4) information system to
optimize or adjust the connection of each value activity. The utilization scope is not
only applicable to the internal value chain of a ®rm, but it can also be extended to the
company’s supply chain, linking suppliers and customers.
Porter and Miller (1985) argue that the utilization of information technology has
a signi®cant in¯uence on the relationships among value chain activities as well as on
the physical aspects of individual value chain activities, in creating and maintaining
the competitiveness of a company. Based on the concept of value chain, the follow-
ing propositions can be made: (1) competitiveness comes from creating value for
customers; (2) the value creating activities of a company, including procurement,
manufacturing and sales, are not independent, but interdependent in the form of
value chain; (3) ®rms can optimize or integrate their value chains through informa-
tion technology to improve their competitiveness; and (4) accommodation of infor-
mation technology creates a new value chain. Porter and Miller concluded that the
proper use of information technology minimizes costs while maximizing value, opti-
mizes value activities and guarantees competitive advantages.
The works of Earl, and Porter and Miller on the strategic utilization of informa-
tion technology have two major points in common. First, in order for a ®rm to
enhance its competitiveness , it has to raise the role of information systems from
mere information processing to utilization of technology in order to change the
existing value chain or create a new value chain. Second, in its application to the
value chain, information technology should not only automate and improve the
physical aspect of value adding activities, but also optimize the structural connec-
tions among supply chain activities. It should be noted that the physical aspect of
value adding activities should be appropriatel y con®gured in order to optimize the
connections among supply chain activities. As the stage of integration moves from
4588 S. W. Kim and R. Narasimhan
independent operation to internal and external integration, the role of IS should shift
from infrastructural support (through information processing) to value creation
management for improving the physical aspect of value activities and from value
creation management to logistical operations for optimal connection of value activ-
ities. These issues have signi®cant implications for IS utilization strategy in supply
chain integration.
In summary, IS utilization for internal and external connection of value chain
activities beyond existing information processing is required to reengineer the value
chain and gain di erential competitive advantage . Enhanced ability to pursue cost
leadership and di erentiation simultaneously, and the supply chain integration stage,
may be the criteria for prioritizing the three di erent roles of IS application in supply
chain infrastructural support, value creation management, and logistical operations.
As the backdrop to this discussion, this paper investigates IS utilization strategy for
supply chain integration.
This model is derived from prior studies (McFarlan and McKenney 1984, Porter
and Miller 1985, Bowersox 1989, Stevens 1989, Earl 1989, Byrne and Markham
1991, Hewitt 1994, Closs 1994, Daugherty 1994) as discussed in the literature
review section. These studies indicate that IS for information processing, including
EDI, provides a foundation for establishing strategic linkages, and when integrated
into the value chain, IS utilization makes it possible to achieve strategic competitive
advantage. On the relationship between IS utilization and supply chain performance,
the literature also indicates that the introduction and utilization of IS in value chain
processes would eventually enhance the company’s supply chain competitiveness by
e ciently linking and integrating various supply chain activities. However, the extent
to which information systems a ect performance may vary depending on the inte-
gration stage of the supply chain. Earl, and Porter and Miller suggest that, as the
stage of integration moves from independent operation to internal and external
integration, the focus of IS utilization would shift from information processing to
value creation and from value creation to value connection. The following hypoth-
eses are derived from this discussion.
H1 : IS utilization for infrastructural support has a relatively high in¯uence on
supply chain performance in the independent operation stage.
H2 : IS utilization for value creation management has a relatively high in¯uence on
supply chain performance in the internal integration stage.
H3 : IS utilization for logistical operations has a relatively high in¯uence on supply
chain performance in the external integration stage.
4. Research methodology
4.1. Sampling
Consistent with the purpose of this study, some manufacturin g corporations
carrying out all the value chain activities in a supply chain were sampled. The
data were collected through questionnaire s sent to supply chain managers or top-
level executives in large manufacturing corporations among Korea’s listed and regis-
tered corporation s and Japan’s major national logistics professional association
members. The questionnaire s were transmitted by individual visit, fax and mail to
Korean ®rms, and by fax and mail using the countrywide mailing list of the associa-
tion for Japanese ®rms. The respondents were, in the main, supply chain managers;
in cases where a separate organizational entity for supply chain management (SCM)
did not exist, a response was requested from a top-level executive of the sales,
production, or planning department who was responsible for, or well acquainted
with, supply chain policies and corporate strategies of the ®rm. In order to increase
the reliability of measurement, respondents were requested to consult with others in
the SCM department or functional executives as appropriate when answering ques-
tions. The reliability of responses on objective measures was con®rmed through
comparison with data collected from the annual reports of the companies. A total
of 668 completed responses (Korea: 265; Japan: 403) were returned and, of these 668
responses, 45 incomplete responses (Korea: 21; Japan: 24) were discarded.
Accordingly, the analysis that follows and all reported statistics are based on a
sample of 623 manufacturing organizations (Korea: 244; Japan: 379). Table 1
summarizes the sample characteristics for each country according to industry type
and size. As can be seen in table 1, the sample ®rms in this study encompass a
4590 S. W. Kim and R. Narasimhan
Korea
Type of Industry
Japan
Type of industry
diversity of industry types and sizes. The diversity of the sample should strengthen
the external validity of these study results.
4.2. Measurements
4.2.1. Functional Information Systems
Based on prior research (see table 2), which classi®es logistics activities in inte-
grated supply chain management and functional information systems for logistics
management, nine traditional uses for information systems in supply chain manage-
ment were identi®ed:
. plant and warehouse location selection,
. order processing,
. resource management,
. production plan and process control,
. inventory and warehouse management,
. distribution and transportation management,
. sales and price management,
. consumer service and customer management,
. forecasting,
and, by adding three more sub-functional information systems (network planning
and design system, o ce information system, and accounting information system)
which provide infrastructural support for the e ective utilization of information
systems in the above nine major functions, a total of 12 functions were identi®ed.
Information system utilization 4591
The IS utilization level in each of these 12 functions was measured at two di erent
time framesÐthree years ago and current time periodÐby a seven-point Likert scale.
Growth in the utilization level of information systems was derived by comparing
data for these two time frames.
and Lambert 1985, Bowersox 1989, Germain 1989, Mentzer and Konrad 1991). In
this study, purchasing cost, operation cost, inventory cost, warehouse cost, sales
cost, and distribution/transportation cost were used as ®nancial indices related to
supply chain management. Non-®nancial measures consisted of on-time delivery of
materials from suppliers, percentage of acceptable materials, the speed of suppliers’
order processing, the reduction degree of response time in processing requests for
materials returns, product innovation level, process innovation level, ¯exibility
(responsiveness), the accuracy of order processing for customers, the reduction
degree of the product return ratio, the speed of order handling, and the reduction
degree of response time in processing requests for product returns or after-service
(Lummus et al. 1998, Birou et al. 1998, Tan et al. 1998, Zaheer et al. 1998). Cost
reduction performance was derived by comparing the costs three years ago to the
current level, according to each company’s annual ®nancial data. Non-®nancial
performance dimensions of each sample ®rm were measured by a subjective rating
Stage Characteristics
5. Results
Factor
IS for
IS for value IS for
logistical creation infrastructural
operations management support
Measurement item …¬ ˆ 0:8425 †y …¬ ˆ 0:8903† …¬ ˆ 0:8212 †
As shown in the table, the 12 uses of IS can be divided into three major utilization
areas. The ®rst is IS utilization for value creation management, which focuses on
automation and improvement of the physical aspects of individual value chain activ-
ities (production/process control, inventory/warehouse management, sales/price
management, and consumer service/customer management). The second is IS utili-
zation for logistical operations, which focuses on the connection among value chain
activities within and outside of a corporation (plant/warehouse location selection,
resource management, order processing, distribution/transportation management,
and forecasting). The third is IS utilization for infrastructural support, which pro-
vides an infrastructural foundation for the e ective operation of value chain activ-
ities (network planning and design system, o ce information system, and accounting
information system).
The above classi®cation into three clusters of IS utilization areas has validity in
the light of the previous studies (Ballou 1985, House and Robeson 1985, Stenger
1986, Bowersox 1989, Mentzer et al. 1990, Cooper and Ellram 1993, Lambert and
Stocks 1993, Gustin 1994) on the classi®cation of logistics activities and use of
information systems in logistics management. The functional information systems
comprising each factor have high factor loadings on that factor, thus re¯ecting a
high construct validity. As can be seen in table 4, all signi®cant factor loadings
exceed 0.65 and Cronbach ( values for the three factors exceed 0.8, indicating high
reliability. The eigenvalues for the rotated factors exceed 1.0 and the percentage of
variance explained ranges from 14.2% to 28.17%.
Residual, d NNFI : Non-Normed Fit Index, e NFI : Normed Fit Index, f SMC : squared multiple
correlations, g COD : coefficient of determination.
by at least 84.66, and Goodness of Fit will improve in consequence. Accordingly, the
model was modi®ed by setting ®31 to be a free parameter.
Figure 3 shows the Goodness of Fit results and the structural relationship among
the latent variables of the modi®ed model.
As shown in the ®gure, most indices except Root Mean Square Residual (RMSR)
satisfy the standards of Goodness of Fit, indicating that the data ®t the model well.
In addition, the model leaves nothing to be desired as judged by the modi®cation
indices. It can be noted that the RMSR value of 0.108 does not meet the generally
accepted standard (0.05). However, the RMSR cannot be the decisive factor in
judging the Goodness of Fit of the model because the matrix of covariance was
employed as input data for LISREL analysis. Considering all the goodness of ®t
indicators, the modi®ed structural equation model can be judged to ®t the data very
well.
Information system utilization 4597
The overall Goodness of Fit measures for the modi®ed model, when compared
to those for the initial model, show an obvious di erence. The result of a À2
di erence test between the modi®ed model and the initial model
…¢ À2 ˆ 165:16 ¡ 78:50 ˆ 86:66; ¢ df ˆ 72 ¡ 71 ˆ 1† rejects the null hypothesis
that the di erence in goodness of ®t between the two models is not di erent from
zero, and therefore the selection of the modi®ed model is advisable.
Table 5 shows the results of the validity test of the measurement model and the
structural model among latent variables.
Figure 3 indicates that IS utilization for infrastructural support has a direct
impact on SCM performance, while IS utilization for value creation management
and IS utilization for logistical operations do not have a direct impact on SCM
performance even though both are signi®cantly in¯uenced by IS utilization for infra-
structural support. This means that IS utilization for infrastructural support has a
relatively high in¯uence on supply chain performance in the stage of independent
operation, and also it is reasonable to expect that the e ect of IS utilization for value
creation management and logistical operations would not be felt under the stage of
independent operation where business functions within a ®rm operate independently.
This supports our contention that there is a relationship between the stage of supply
chain integration and IS utilization. Accordingly, the ®rst hypothesis of this paper is
A. Structural model
B. Measurement model
Table 5. The validity test of structural model and measurement model (independent
operation stage).
4598 S. W. Kim and R. Narasimhan
for Goodness of Fit, indicating a high Goodness of Fit of the model. In addition, the
model leaves nothing to be desired as judged by the modi®cation indices.
Accordingly, the proposed structural equation model can be judged to ®t the data
very well.
Table 6 shows the results of the validity test of the measurement model and the
structural model among latent variables.
The interpretation of the above model is divided into three aspects.
First, IS for infrastructural support, as shown in ®gure 4, does not have a direct
impact on SCM performance unlike the model for the independent operation stage.
However, IS utilization for infrastructural support has a direct e ect on IS utiliza-
tion for value creation management, and IS utilization for value creation manage-
ment has a direct e ect on SCM performance. This means that IS utilization for
infrastructural support may play an indirect role in enhancing SCM performance
through IS utilization for value creation management in the internal integration
stage.
The second aspect pertains to the structural relationship among the three IS
latent variables characterizing IS utilization in a supply chain. That is, IS utilization
for value creation management has a signi®cant in¯uence on IS utilization for logis-
tical operations, unlike in the independent operation stage. This suggests that IS
utilization for infrastructural support enhances the utilization level of IS for
A. Structural model
B. Measurement model
Table 6. The validity test of structural model and measurement model (internal integration
stage).
4600 S. W. Kim and R. Narasimhan
value creation management which, in turn, brings about utilization of IS for logis-
tical operations (infrastructura l support ! value creation management ! logistical
operations).
The third aspect is the relationship between IS utilization for logistical operations
and SCM performance. The results of SEM analysis show that the path coe cient
associated with the link leading from IS utilization for logistical operations to SCM
performance is not statistically signi®cant. This suggests that the bene®ts of IS
utilization for logistical operations on SCM performance are not supported in the
subsample. A partial explanation for this result can be found in the items that were
used in this study to capture SCM performance. An overwhelming majority of the
items were related to aspects of the supply chain over which the logistics function
does not exercise direct control. This linkage merits further examination in a future
study. Another explanation could be that IS utilization for logistical operations and
its in¯uence could be related to the stage of SC integration that a ®rm is in. For
example, it can be speculated that IS utilization for logistical operations is more
bene®cial in ®rms that are pursuing external integration than in ®rms that are
pursuing internal integration. The above three interpretations support the second
hypothesis of this paper.
Residual, d NNFI : Non-Normed Fit Index, e NFI : Normed Fit Index, f SMC : squared multiple
correlations, g COD : coefficient of determination.
dent operation to internal and external integration, the focus of IS utilization would
shift from information processing to value creation and value connection to logistics
operations, and this change of IS utilization focus would make it possible for IS
utilization to have a direct e ect on supply chain competitiveness. This result accords
well with the views expressed in prior studies (Bowersox 1989, Stevens 1989, Byrne
and Markham 1991, Hewitt 1994).
A. Structural model
B. Measurement model
utilization for logistical operations and SCM performance in the external integration
stage. Table 8 shows the results of canonical correlation.
As shown in the table, in the relationship between IS utilization for infrastruc-
tural support and SCM performance in the independent operation stage, all three
measurement variables of IS for infrastructural support have signi®cant e ects on
cost reduction, but none of the three measurement variables had any in¯uence on
di erentiation as indicated by the signi®cance probabilities. This validates our con-
tention, expressed earlier in the paper, that IS utilization for routine data processing
cannot lead to di erential and sustainable competitive advantage.
The results of canonical correlation between IS utilization for value creation
management and SCM performance in the internal integration stage, indicate that
the production control system and the inventory management system have
statistically signi®cant e ects on cost reduction, while the production control
system, sales management system, and customer management system have
statistically signi®cant in¯uences on di erentiation. This means that IS utilization
for value creation management may make it possible to pursue cost leadership and
di erentiation simultaneously, thus proving the validity of Porter and Miller’s
assertion that the use of advanced information systems in value chain activities
allows companies to enhance di erentiation as well as attain cost leadership and
consequently gain sustainable competitive advantage.
Independent Dependent
2
Stage variable variable R T -test results
The results of this study have some practical implications for managers. First,
most of the existing literature is unclear as to how ®rms should simultaneously
pursue cost reduction and di erentiation. As can be seen in table 8, the results of
canonical correlation indicate that, as the stage of SC integration moves from
independent operation to internal and external integration, the signi®cant e ect of
IS utilization on both cost reduction and di erentiation increases. Interpreting this
result in the light of the proposed sequence of IS utilization in this paper (infra-
structural support ! value creation management ! logistical operations), this
implies that appropriate changes in IS utilization focus can allow companies
concurrently to pursue cost reduction and di erentiation, and consequently gain
sustainable competitiveness . This empirical result provides some measure of validity
to Porter and Miller’s (1985) assertion regarding the same point. Consequently, this
emphasizes the managerial importance of precisely understanding the structural
relationships among the three major IS utilization areas.
As can be seen in ®gures 3±5, IS utilization for infrastructural support enhances
the utilization level of IS for value creation management which, in turn, brings about
utilization of IS for logistical operations, as SC integration enters internal and
external integration stages. Such a causal relationship among the three major IS
utilization areas implies a dynamic relationship among the 12 IS functional areas.
That is, infrastructural functions such as o ce computerization, the feedback of
performance results, and the establishment of a system-wide network-based commu-
nication system, provide operational foundations for automation and improvement
of the physical aspects of value creation functions, such as production/process con-
trol, inventory/warehouse management, and sales/customer management. In addi-
tion, such physical improvement of value creation functions facilitates the linkage or
integration of all the supply chain functions within a company and with external
suppliers and consumers. This integration, in turn, enables the systematic utilization
of logistical operation functions such as plant and warehouse location selection,
order processing, resource management, distribution/transportation management,
and forecasting. Even though additional empirical veri®cation is required to char-
acterize more precisely the structural relationships among the 12 IS functional areas,
the proposed model can suggest ®rm-level strategic guidelines for the creation of an
e ective supply chain network encompassing cross-functiona l areas within a ®rm.
In addition, the above argument implies a meaningful principle for the progres-
sion of manufacturing practice. As can be seen in ®gures 4 and 5, even though IS
utilization for value creation management has a signi®cant in¯uence on SCM per-
formance in the internal integration stage, it does not have a direct e ect on SCM
performance in the external integration stage. Also, the results of canonical correla-
tion in table 8 indicate that IS utilizations for production plan/process control and
inventory/warehouse management have more signi®cant e ects on cost reduction
relative to di erentiation in the internal integration stage. These results re¯ect the
fact that a cost leadership-oriented manufacturing strategy may not be compatible
with performance improvement in the external integration stage. This means that, in
the era of integrated supply chain management , a manufacturing strategy that
neglects the systematic linkage with other functions within a ®rm or external partners
may see its quality decline or it cannot ful®l e ectively the various demands of
customers and logistics partners related to responsiveness and ¯exibility.
Consequently, the ®rm will not be able to realize sustainable competitiveness.
Therefore, it is necessary to pursue value creation and cost reduction from the
Information system utilization 4607
perspective of not just manufacturing practice but from an overall supply chain
perspective encompassing all functions within a ®rm, suppliers and customers. In
other words, the manufacturing strategy should recognize performance orientation
as well as process orientation across the supply chain. The observation of John
Gossman (1997), vice-president of materials management at AlliedSignal: `competi-
tion is no longer company to company, but supply chain to supply chain’, empha-
sizes the importance of the strategic shift into such a process-e ciency oriented
manufacturing strategy. The results of this study show that, in the external integra-
tion stage, IS utilization for logistical operations has a signi®cant e ect on both cost
reduction and di erentiation. Such IS utilization for logistical operations is in¯u-
enced by IS utilization for value creation management. This implies that a manu-
facturing strategy in the era of integrated supply chain management should focus not
on the direct e ect on short-term cost performance but on the e ect on overall
supply chain e ciency through the organic linkage with logistical operations func-
tions. Such empirical clari®cation of the role of manufacturing strategy in the new
era of integrated supply chain management strengthens the value of this research.
This research focused on verifying the structural relationships between three
major IS utilization areas and SCM performance while taking into consideration
the `stage of supply chain integration’. The e ect of other intervening variables on
the relationship between IS utilization and SCM performance deserves further inves-
tigation. In addition, in order to realize the proposed structural relationship, the
identi®cation of the structural relationships in the dimension of 12 sub-functional
areas consisting of three major IS utilization areas should be followed. Further, for
the generalization of the model suggested in this research, the cross-validation pro-
cess applying the model to new data and evaluating its goodness of ®t has to be
performed. For this, a replication of the study described in this paper with a sample
of US and European ®rms would be helpful. These issues will undoubtedly be
addressed in future research.
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