Summer Internship Report on :

EMPLOYMENT ENGAGEMENTS ACTIVITIES

PRESENTED BY: UNDER THE GUIDANCE OF:

ISMAT ZEHRA DR . SHISHIR GUJRATI SIR
INTRODUCTION
● Employee engagement has very real impact on
organizational success.
● 80% of employees said learning and development
opportunities would help them feel more engaged on the
job.
 ….
● Employee engagement helping understand the value of their
individual contributions.
● Additionally, the study found that high employee engagement
resulted in :
1. Better attendance
2. Fewer safety incidents
3. Higher productivity and profitability
4. Lower turnover
 Industry profile

● Industry size
➔ India retail market was worth 800 billion us dollars in 2022.
➔ This amount is anticipated to reach 1.7 trillion by 2026, an increase of more
than 80% from 2018 .

Descriptio Value
n

Retail $800 billion

industry in (USD)
India
 ● Growth rate
➔ The retail industry is estimated to grow at a CAGR of 10.15%.

Year Market Value

(trillion)

2020 INR 65.50

2024 INR 96.43

 SWOT Analysis of Industry

Strength :
● Purchasing power
● Innovative sales techniques
● Population demographics
● Low retail penetration
● Aspiring middle class
Weakness :
● Political uncertainty and Regulatory Requirements
● Poor Infrastructure and Supply chain management
● Less conversion level of footfall
Opportunity:
● Digital strategy
● Demography incremental innovation
● Customer-centric Approach
● Geographic expansion
● Charging the regulatory scenario
Threats:
● Availability of land and real estate
● Human capital
● Shopping culture
● High rental cost
Major players in retail store
COMPANY PROFILE
● Shoppers stop is an indian department store chain.

● Owned by the K RAHEJA CORP.

● There are 86 store across 40 cities in india

with clothing.
 Type Public
Industry Retail
Founded 1991
Headquarter Mumbai,India
Revenue 19.30 Billion
No. of Employees 14 thousands +
Objectives of Study

● Employees Productivity
● Enhance Employees Sense of Well Being
● Improve workplace condition that drive Engagement
● Understand the attitude of Employees
● Employees Motivation
Research Methodology

DATA SOURCE:
● Primary data: Survey with questionnaire.
● Secondary data: Company website and other related websites.
● Area covered for research: Employees of the Shoppers Stop
company.
SAMPLING:
● Selection of sample: I selected my sample from those respond which
I get from questionnaire.
● Simple size: 113
 Recommendation & Conclusion
In this report, I have presented the findings of an evidence synthesis
focusing on three aspects of employee engagement: what
engagement is; what antecedents are associated with high levels of
engagement; and what performance and personal outcomes are
associated with engagement. We have examined evidence concerning
all three factors in relation to the workforce in general, and in the
specific context of healthy environment of the organization.
 Negative phenomena from low
employee engagement
● Total control
● Lack of autonomy.
● Lack of trust.
● Priority of the leader’s opinion over the client’s needs
● Bureaucracy
What factors influence employee
engagement?

● Leader and their management skills

● Awareness of the company's strategy
● Recognition of merit
● Feedback from the manager
● Conditions for implementing changes
● Career prospects
● Team relationships
● Balanced work and life
● Salary and working conditions
Thank you