Running Head: GLOBAL BRANDING 1

GLOBAL BRANDING

Name:

Institution Affiliation:
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Global Branding

Red Bull

Professor Nancy F. Koehn of Harvard Business School explains Red Bull looks like a

product from a global economy. Its gets most of its success by hosting sporting events like the

Grand Prix, Air Race and Soapbox Race all around the world. Also consistent packaging of Red

Bull plays part in helping the brand go global.

Nike
Nike has evolved its global presence by selecting international sponsorships like

Manchester United Football Club. These partnerships with other brands have helped the Nike

brand catch attention of global audience.

McDonald’s
McDonald’s practices maintain their sandwich brand while including a local flavor in

different countries like the McArabia in the Middle East which is a flatbread sandwich.

Effects of Internet’s Capabilities on Brands

Ambassador, a marketing platform, says 71% of its consumers who have a good social

media service experience are likely to recommend others. It helps connect with consumers, boost

brand awareness and increase profits. It is also a valuable tool to compare with competitors.

Social media provides a new and efficient customer service that reaches out to a large percent of

consumers. Brand owners should create a dedicated social media account to attend to consumers

who reach out through social media for instant response. Internet also boosts brand loyalty by

building relationships with customers. Loyal customers are willing brand advocates even without

persuasion. Brands should keep up with competition, share appealing visual content and ensure

human interaction as people don’t prefer bots.

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References

Hannah Fleishman (2022, March 16), 13 Businesses with Brilliant Global Marketing Strategies,

Retrieved from https://blog.hubspot.com/marketing/global-marketing-and-international-

business

Suvashree Bhattacharya (2022, February 11), Top 9 Ways How Social Media Influences Your

Business, Retrieved from https://www.revechat.com/blog/top-9-ways-social-media-

impacts-businesses/