QUALITY FUNCTION

DEPLOYMENT (QFD)
 QUALITY FUNCTION
DEPLOYMENT (QFD)

Quality Function Deployment (QFD) is

an approach to design introduced in
Japan in 1966 by Yoji Akao.
Dr. Akao is a professor of industrial
Engineering at Tamagawa University in
Tokyo and is one of the foremost leaders
in the TQC movement in Japan. He has
long led and participated in many of the
key research committees of the Union of
Japanese Scientists and Engineers
(JUSE), the Japanese Standards
Association (JSA) and the Japanese
Society for Quality Control (JSQC)
• QFD may be defined as a system for
translating consumer requirements into
appropriate requirements at every stage,
from research through product design and
development, distribution , to
manufacture,installation and marketing
,sales and service
House of quality
• QFD METHODOLOGY
 1.List of customer requirements
(WHAT’S)
 List of technical descriptors
(HOW’S)
 Develop a customer relationship
matrix (WHAT & HOW )
 Develop an interrelationship matrix
(BETWEEN HOW )
 Competitive assessments
 Develop prioritized customer
requirements
 Develop prioritized technical
descriptors
Why QFD?

A lack of well defined product

development processes in research and
design can be the root cause for the
ruination of a company.

To have a successful product, we

must understand user needs.
Why QFD?

QFD provides a formal process to

understand user needs and to weave these
needs across the entire product
development cycle including
manufacturing.
 DEFINITION OF QFD

QFD is a very systematic and organized

approach of taking customer needs and
demands in the consideration when
designing a new products and services or
when improving existing products and
services.
 CUSTOMER DRIVEN PRODUCT DEVELOPMENT
Phase I: Product Planning
Phase II: Part Deployment
Design Phase III: Process Planning
Requirements
Cu Phase IV: Production planning
Sto
mer Parts
Requirements
vo
D
ice Phase IV:
e
s Production
Phase I: i Process planning
Product g Requirements Production
Planning n P Standards
Phase II: Part a P
Development r r
o
t
c
s e
s
s
Phase III: Process
Planning
 QFD BENEFITS

CUSTOMER DRIVEN
•Creates forces on customer
requirements

•Uses competitive information effectively

•Prioritizes resources
 QFD BENEFITS

CUSTOMER DRIVEN

•Identifies items that can be acted upon

•Structures resident experience/

Information
 QFD BENEFITS

REDUCES IMPLEMENTATION TIME

•Decreases midstream design charge

•Limits post introduction problems
•Avoids future development
redundancies
 QFD BENEFITS

REDUCES IMPLEMENTATION TIME

•Identifies future application

opportunities

•Surfaces missing assumptions

 QFD BENEFITS

PROMOTES TEAMWORK

•Consensus based

•Creates communication at interfaces

 QFD BENEFITS

PROMOTES TEAMWORK

•Identifies actions at interfaces

•Creates global view out of details

 QFD BENEFITS

PROVIDES DOCUMENTATION

• Documents rationale for design

• Is easy to assimilate
• Adds structure to the information
 BASIC HOUSE OF QUALITY MATRIX
Relationship between customer
requirements and technical
descriptors HOWs Vs. HOWs.
+9 Strong +3 Medium
+1 Weak Interrelationship between
Technical Descriptors (HOWs) technical descriptors
(Correlation Matrix)
Material Selection Manufacturing Process
HOWs Vs. HOWs.
+9 Strong Positive
+3 Positive
-9 Strong Negative
-3 Negative
 QFD BENEFITS

PROVIDES DOCUMENTATION

•Adapts to changes, a living document

•Provides framework for sensitivity

analysis
 BASIC HOUSE OF QUALITY MATRIX
Relationship between customer
requirements and technical
descriptors HOWs Vs. HOWs.
+9 Strong +3 Medium
+1 Weak Interrelationship between
Technical Descriptors (HOWs) technical descriptors
(Correlation Matrix)
Material Selection Manufacturing Process
HOWs Vs. HOWs.
+9 Strong Positive
+3 Positive
-9 Strong Negative
-3 Negative
REFINEMENT OF CUSTOMER REQUIREMENTS

Reasonable Cost
Aerodynamic Look
Nice Finish
Corrosion resistant

Light Weight

Strength

Durable
REFINEMENT OF TECHNICAL DESCRIPTORS

Steel
Aluminum
Titanium
Welding
Die Casting
Sand Casting
Forging
Power Metallurgy
STRUCTURING AN L-SHAPED DIAGRAM

Technical Descriptors
(HOWs)
Material Manufacturing
Selection Process
Secondary

Reasonable Cost
Aerodynamic Look
Nice Finish
Corrosion resistant
Light Weight
Strength
Durable
ADDING RELATIONSHIP MATRIX TO THE HOUSE OF QUALITY

Technical Descriptors (HOWs)

Material Selection Manufacturing Process

Secondary

Reasonable Cost
Aerodynamic Look
Relationship between customer
Nice Finish requirements and technical
descriptors WHATs Vs. HOWs.
Corrosion resistant
+9 Strong
Light Weight +3 Medium
+1 Weak`
Strength
Durable
ADDING INTERRELATIONSHIP MATRIX TO THE HOUSE OF QUALITY

Interrelationship between
Technical Descriptors (HOWs) technical descriptors
(Correlation Matrix)
Material Selection Manufacturing Process
WHATs Vs. HOWs.
Secondary +9 Strong Positive
+3 Positive
-9 Strong Negative
-3 Negative

Reasonable Cost
Aerodynamic Look Relationship between customer
requirements and technical
Nice Finish descriptors WHATs Vs. HOWs.
Corrosion resistant +9 Strong +3 Medium
+1 Weak
Light Weight

Strength
Durable
 ADDING CUSTOMER COMPETITIVE ASSESSMENT TO THE HOUSE OF QUALITY

Relationship between customer

requirements and technical
descriptors WHATs Vs. HOWs.
+9 Strong +3 Medium
+1 Weak Interrelationship between
Technical Descriptors (HOWs) technical descriptors
(Correlation Matrix)
Material Selection Manufacturing Process
HOWs Vs. HOWs.
Secondary +9 Strong Positive
+3 Positive
-9 Strong Negative
-3 Negative

Reasonable Cost
Aerodynamic Look

Nice Finish
Corrosion resistant
Light Weight

Strength
Durable
 ADDING TECHNICAL COMPETITIVE ASSESSMENT TO THE HOUSE OF QUALITY

Relationship between customer

requirements and technical
descriptors WHATs Vs. HOWs.
+9 Strong +3 Medium
+1 Weak Interrelationship between
Technical Descriptors (HOWs) technical descriptors
(Correlation Matrix)
Material Selection Manufacturing Process
HOWs Vs. HOWs.
Secondary +9 Strong Positive
+3 Positive
-9 Strong Negative
-3 Negative

Reasonable Cost
Aerodynamic Look

Nice Finish
Corrosion resistant
Light Weight

Strength
Durable
 ADDING PRIORITIZED CUSTOMER REQUIREMENTS TO THE HOUSE OF QUALITY

Relationship between customer

requirements and technical
descriptors WHATs Vs. HOWs.
+9 Strong +3 Medium
+1 Weak Interrelationship between
Technical Descriptors (HOWs) technical descriptors
(Correlation Matrix)
Material Selection Manufacturing Process
HOWs Vs. HOWs.
Secondary +9 Strong Positive
+3 Positive
-9 Strong Negative
-3 Negative

Reasonable Cost
Aerodynamic Look

Nice Finish
Corrosion resistant
Light Weight

Strength
Durable
 ADDING PRIORITIZED CUSTOMER REQUIREMENTS TO THE HOUSE OF QUALITY

Relationship between customer

requirements and technical
descriptors WHATs Vs. HOWs.
+9 Strong +3 Medium
+1 Weak Interrelationship between
Technical Descriptors (HOWs) technical descriptors
(Correlation Matrix)
Material Selection Manufacturing Process
HOWs Vs. HOWs.
Secondary +9 Strong Positive
+3 Positive
-9 Strong Negative
-3 Negative

Reasonable Cost
Aerodynamic Look

Nice Finish
Corrosion resistant
Light Weight

Strength
Durable