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Cambridge International Examinations

Cambridge International Advanced Subsidiary and Advanced Level

TRAVEL AND TOURISM 9395/12


Paper 1 The Industry May/June 2017
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2 hours 30 minutes
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Fig. 1 for Question 2

Tourism in India

Percentage share of top 10 Countries sending visitors to India, 2013 and 2014:

Country 2013 2014


USA 15.5% 14.8%
UK 11.6% 11.0%
Bangladesh 7.5% 12.2%
Sri Lanka 3.8% 4.0%
Russian Federation 3.7% 3.5%
Canada 3.7% 3.5%
Germany 3.6% 3.1%
France 3.6% 3.2%
Malaysia 3.5% 3.4%
Japan 3.1% –
Australia – 3.1%
Others 40.3% 39.5%

Domestic and International visitors to India 2013 and 2014:

2013 2014
Domestic 1150 million 1280 million
International 6.97 million 7.68 million

International visitor expenditure in India 2013 and 2014:

Year Expenditure in US$


2013 18 445 million
2014 20 236 million

Percentage of domestic versus international expenditure in India 2014:

Percentage
Domestic 81.4%
International 18.6%

Fig. 1

© UCLES 2017 9395/12/INSERT/M/J/17


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Fig. 2 for Question 3

Safari Tours – Your Ecofriendly Tour Operator


• Stay in one of our ECO-COTTAGES for a relaxing and refreshing
experience!
• See the ‘real Africa’!
• Our community is a little off the well known tourist tracks but will
give you direct access to all the wonderful sites and sounds of
western Kenya!

Feel the benefits:

❖ Stay in a traditional mud hut or a modern brick built house, let the sounds of nature send you to
sleep.
❖ Experience the landscape, people, culture and wildlife that make Kenya a unique destination.
❖ Dine on traditional and contemporary Kenyan cuisine.
❖ Explore the regions and surrounding attractions on one of our tours.
❖ Volunteer and help affect the lives of others.

Fig. 2

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Fig. 3 for Question 4

Hi, We’re BudgetAir!

How did it start?

We started in 2001 with 2 old aircraft. We bought BudgetAir from its Malaysian
owner for MYR 1 (US$ 0.25 cents) and also BudgetAir’s debt of MYR 40 million
(US$11 million).

In 2016 we had over 400 planes flying to 88 different destinations.

How did we do it?

a) Low Fares. We are committed to low fares, it lies in our promise ‘Now
Everyone Can Fly!’ Our service targets guests who can do without the frills of
full service airlines in exchange for low fares.

b) 25 minute turnaround. Less time on the ground and more time in the air
means we get the most use out of every aircraft, lower costs and greater airline
and staff productivity.

c) Low Cost Carrier Model. Self automation = the more you DIY (self check
in), the more we save on operational costs – that means lower fares.

d) No Frills – pay only for what you want. If you want additional inflight comfort
just add it on.

e) Cost Saving Innovations – constantly looking out for the latest ways to make
savings.

• One of the first airlines to use the A320 aircraft, installed with ‘sharklet
wing tips’, to lower wind drag and provide better fuel consumption.
• We utilise regional airports rather than international gateways meaning
cheaper fees, faster turnarounds and easy access for our customers,
helping to lower costs and reduce prices.

Fig. 3

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