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Published: 02-Apr-19
Modified: 08-Jun-21
1. Sharda Motor Industries Ltd Research Report by Reader
2. Dr Vijay Malik’s Response
3. Analysis Summary
The current section of the “Analysis” series covers Sharda Motor Industries
Ltd, one of the leading manufacturers of the automobile exhaust system, seat
frames, seat covers and white goods parts in India.
“Analysis” series is an attempt to share with all the readers, our inputs to the
company analysis submitted by readers on the “Ask Your Queries” section of
our website.
In order to benefit the maximum from this article, an investor should focus on the
process of analysis instead of looking for good or bad aspects of the company.
She should learn the interpretation of different types of data and transactions and
pay attention to the parts of annual reports etc. used to get the information. This
will help her in improving her stock analysis skills.
I have tried to analyze a company named “Sharda Motor Industries Ltd “. Please
provide your views/recommendations and valuable feedback.
Regards,
Suranjit
Therefore, because of the top three OEM customers, the company is steady in
most of the parameters.
Details of raw material and components consumed (2017, 2016, and 2015)
Upon analysing the above data, it seems that Sharda Motor Industries Ltd
benefits directly when its raw material (RM) prices decrease which directly flows
to its operating profit margin (OPM) and consecutively to net profit margin (NPM).
NPM has improved recently as interest reduced due to the company repaying
debt early. So going forward when RM prices increase, it will directly affect its
margins, which can lead to losses as it is at the mercy of huge OEMs and cannot
transfer the price rise. Sharda Motor Industries Ltd has repeatedly communicated
about this issue for many years. How can we find what type of pricing
arrangements it is having with its customers?
Shri Ajay Relan and Shri Rohit Relan are sons of Smt. Sharda Relan. Shri R.P.
Chowdhry is the father-in-law of Shri Ajay Relan. Remuneration of the promoters
is much on the higher side.
2018:
As per the company’s annual report, the remuneration ceiling as per the
Companies Act is ₹12.5 cr.
2017:
Total promoter remuneration of ₹7.1 cr (that too upon the demise of promoter
N.D. Relan from 2 June 2016. Therefore, the remuneration would be much
higher than reported) on PAT of ₹60 cr implies 12.8%.
While in the annual report, they have mentioned the ceiling being 10% of profits
of ₹8.2 cr as per AR 2017 – How do they arrive at this figure?
2015:
The average increase in remuneration of all employees during the year 2014- 15
was 20%. The revenue from operations of 2014-15 increased by 7%. The profit
before tax increased by 55.89%.
(ii) Shri N. D. Relan-8% (iii) Shri Ajay Relan-(17%) (iv) Smt. Sharda Relan-89%
(v) Shri Rohit Relan-89%
It seems promoters are drawing salary much higher than the general
remuneration policy followed by other companies.
During FY 2015, the company has entered into a joint venture agreement with
Toyo Seat Company Limited, a foreign body corporate, incorporated in Japan, for
the purpose of design, development, evaluation, manufacture and supply of four-
wheeler seat components including devices and high tensile strength frames
for automobiles in India for domestic and export purpose and procurement and
export of seat parts from India. A new company namely “Toyo Sharda India
Private Limited” has been incorporated.
Sharda Motor Industries Ltd consistently has not spent its due amount in CSR
activities citing silly reasons:
Promoters’ stake is very high at 74% and shares are held in the name of
individuals seems very encouraging. Promoters have their own skin in the
game and dividends might increase soon.
Sale of goods:
Domestic sales are recognized on the transfer of significant risk and rewards of
ownership to the customer, which takes place on dispatch of goods to the
customers from the factory. Export sales are recognized at the time of the
clearance of goods and approval of Government authorities.
So products might be rejected although the accounting might have been done for
results although chances may be very less.
It seems the company has extended the useful life of the plant & machinery
beyond as per the Companies Act, which will boost profits in terms of lower
depreciation rates. Is this valid? However, the company is using the same
depreciation method for years. Need your views upon that.
The total non-current initial investment of ₹2 cr amounts to the total market value
of ₹154 cr now.
Current investments & deposits = ₹114 cr in mutual funds, ₹22 cr of cash and
equivalents
The profit share of associate companies = ₹8cr and JVs = ₹1 cr.
One aspect to monitor is what the company does with such amounts of cash. It
could not go on capacity expansion and reinvest at such high rates to sustain
future growth as its customers are fixed and demand will be driven by them.
Whether it will be given to stakeholders or the associate company “Relan
industrial finance ltd”, will play the spoilsport needs to be seen.
The company has taken loans earlier from the promoters and related parties but
they carried the same interest rates as market rates. The management also
communicated this in a transparent manner and gets evident from related parties
as well. Currently, no outstanding loan as of 31st March 2018.
Major Customer: Revenue from three customers of the Company’s
manufacturing & trading business are Rs. 928.7cr (March 31, 2017: ₹913.95crs)
which is nearly 80% of total revenue. Because of these customers, they are
having steady business and steady OPM.
As communicated in the annual report:
“In case of sales, the Company has limited its credit exposure to OEMs and
dealers by providing a maximum payment period up to 60 days. However,
Company need not required to provide for any risk allowance on account of trade
receivable being bad and not recoverable as the amount of outstanding
pertaining to trade receivables, which exceeds the credit period allowed by the
Company is less than 2% of the total outstanding from them. Trade payables are
non-interest bearing and are normally settled on 90-day terms”
This may be the reason for having very less working capital requirements and
stable cash flow business in spite of being in a cyclical industry. As write-offs are
nil, CFO is more than PAT and long order visibility due to heavy reliance on
these OEMs. This is a double-edged sword and it could devastate the company if
any customer moves out.
“Further, there were no undisputed outstanding statutory dues as on the last day
of the financial year concerned for a period of more than six months from the
date they became payable except duty of custom of Rs.6.59 lakhs”
The same pending amount is from 2015 but no explanation is given in the annual
report.
1) The company has taken leases from its promoters and related parties. How to
find out whether the rates are as per market rates? Although other two leases
have expired and not renewed except lease from M/s. Sharda Enterprises. The
lease agreement was renewed on 01.07.2015 and is valid until 30.06.2020.
3) Loans taken from related parties seem in line with as management said earlier
i.e. at 8-9% interest rates.
4) SMIL is supposed to receive ₹30 crs from Bharat Seals Ltd (associate
company). It seems it is recurring in nature due to its contract/arrangements of
such with the associate company.
In the case of Toyo Sharda India Private Limited, the joint venture, depreciation
on property, plant and equipment has been provided on the straight-line method,
which is inconsistent with the written down value method of depreciation used in
the case of SMIL. However, it is impracticable to harmonize; therefore,
adjustment for the same has not been made in the consolidated financial
statements.
It implies that we are getting assets of nearly ₹500 cr (330 +175) nearly 53% of
current market capitalization and a business that is generating ₹100-120 crs
of free cash flow every year. It is trading at a market capitalization of ₹945 cr.
If we consider all this we are getting this business at 3 to 4 times of PE, which I
believe offers a huge margin of safety.
Regards,
Suranjit
Thanks for sharing the analysis of Sharda Motor Industries Ltd with us! We
appreciate the time & effort put in by you in the analysis.
Let us analyse the performance of Sharda Motor Industries Ltd over the last 10
years.
While analyzing the past financial performance data of the company, an investor
would notice that until FY2012, Sharda Motor Industries Ltd used to disclose both
standalone as well as consolidated financials. This is because, the company had
a wholly-owned subsidiary, Sharda Sejong Auto components (India) Limited,
which it, later on, merged with itself. As a result, from FY2013 to FY2015, the
company reported only standalone financials.
From FY2016 onwards, Sharda Motor Industries Ltd again started reporting both
standalone and consolidated financials to incorporate the impact of the
performance of its associate companies: Bharat Seats Limited, Relan Industrial
Finance Limited and its joint ventures: Toyota Boshoku Relan India Private
Limited and Toyo Sharda India Private Limited.
We believe that while analysing any company, the investor should always look at
the company as a whole and focus on financials, which represent the business
picture of the entire group. Therefore, while analysing Sharda Motor Industries
Ltd, we have analysed consolidated financials from FY2009-FY2012, standalone
financials from FY2013-FY2015 and consolidated financials from FY2016
onwards until FY2018.
While analyzing the financials of Sharda Motor Industries Ltd, an investor would
note that in the past, the company has been able to grow its sales at a rate of 5-
10% year on year. Sales of the company increased from ₹453 cr. in FY2009 to
₹1,155 cr in FY2018. While analysing the profitability of the company, an investor
would notice that the operating profit margin (OPM) of Sharda Motor Industries
Ltd has been consistent over the years in the range of 8-10%, which has
improved recently in FY2018 to 13%.
These rating strengths are partially offset by its moderate gearing, customer
concentration in SMIL’s revenue profile and the susceptibility of its operating
margin to increase in raw material prices and to pricing pressure from original
equipment manufacturers (OEMs).
Further advised reading: Credit Rating Reports: A Complete Guide for Stock
Investors
From the above discussion, an investor would anticipate that the profit margin of
any auto-ancillary player like Sharda Motor Industries Ltd would be very
fluctuating in nature as had been the case of Gandhi Special Tubes
Ltd. However, in the case of Sharda Motor Industries Ltd, the investor would
notice that the operating profit margin (OPM) has been stable and improving over
the years. The OPM has improved from 8% in FY2011 to about 13% in FY2018.
An investor would notice that the net profit margin (NPM) of Sharda Motor
Industries Ltd has also witnessed similar improvement over the years. The NPM
has improved from 2% in FY2009 to 8% in FY2018.
An investor gets to know about these measures taken by the company from the
credit rating report of the company prepared by CRISIL in August 2013:
The outlook revision reflects CRISIL’s belief that SMIL’s operating margin over
the medium term will be less vulnerable to any possible increase in raw material
prices and pricing pressure from its original equipment manufacturer (OEM)
buyers. The extent of vulnerability of SMIL’s operating margin to the
aforementioned factors has reduced mainly because of SMIL’s improved
operating efficiencies, achieved through process automation and value
engineering, leading to better material management and lower wastage. These
process improvements led to greater control for SMIL over its operating
margin over the two years through 2012-13 (refers to financial year, April 1 to
March 31).
Further advised reading: How to Assess Operating Efficiency of Companies
While analysing past annual reports of the company, an investor would notice
that Sharda Motor Industries Ltd has been continuously spending about 1.5% of
its sales revenue on research & development. Over the last eight years (FY2011-
18), the company has spent in excess of ₹100 cr on research and development.
As per the August 2013 credit rating report of Sharda Motor Industries Ltd
prepared by CRISIL:
The company could implement these process improvements as a result of its
consistent focus on research and development (R&D) initiatives. SMIL spent
around Rs.260 million on R&D over the three years through 2012-13,..
The company received a rating upgrade from A to A+ by CRISIL in October 2015
where the credit rating agency has pointed out continuous focus on research and
development and its benefits in controlling costs as one of the factors for the
increase in credit rating.
4) Sharda Motor Industries Ltd ready with BS-VI products due to its
research and development activities:
Post FY2014, Sharda Motor Industries Ltd has not done any major capital
expenditure whereas the company has benefited from higher sales from the
plants operationalized during FY2010-14. As a result, the company has
witnessed good improvement in NFAT.
An investor would note that over the years, the inventory turnover ratios (ITR) of
the Sharda Motor Industries Ltd has been ranging from 11-13, which has recently
improved to 14.7 in FY2018.
Such a trend of ITR indicates that the company has kept its inventory
management under control and as a result, not allowed money to be
unnecessarily stuck in working capital. This is in line with the discussion above
where we noticed that Sharda Motor Industries Ltd has generated many process
improvements due to research and development, which led to improvement in
operating profit margins.
An investor would notice that over the years, receivables days of Sharda Motor
Industries Ltd have declined from 45 days in FY2010 to 36 days in FY2018.
Declining receivables days indicate that Sharda Motor Industries Ltd has been
able to negotiate improving credit terms with its customers. This can be a
probable result of its focus on product improvement by research and
development. Research and development activities have led to the ready
availability of BS-VI compliant products that are sold at a premium price to the
customer.
It is advised that investors should read the article on CFO calculation mentioned
below, which would help them understand the situations in which companies tend
to have the CFO lower than their PAT and the situations when the companies
tend to have CFO higher than their PAT.
Conversely, if any company attempts to grow its sales at a rate higher than its
SSGR, then its internal resources would not be sufficient to fund its growth
aspirations. As a result, the company would have to rely on additional sources of
funds like debt or equity dilution to meet the cash requirements to generate its
target growth.
An investor would notice that Sharda Motor Industries Ltd has witnessed an
SSGR ranging from -9% to 2% over the years. While studying the formula for the
calculation of SSGR, an investor would understand that the SSGR directly
depends on the net profit margin (NPM) of a company.
The sales growth achieved by the company over the years is 5-10%, which is
higher than its SSGR. Therefore, investors would expect that the company would
have to raise debt from additional sources to fund its growth. However, in the
case of Sharda Motor Industries Ltd, the company has repaid all its debt in
FY2018 and has become debt-free.
While reading the SSGR article shared above, the investor would notice that we
have highlighted a situation (Case C), where companies that have SSGR less
than the current growth rate but still manage to reduce debt over the years. In
such cases, efficient working capital management ensures that the company has
a significant amount of CFO, which is not stuck in the working capital needs of
the company. As a result, the cash is available from the internal sources for the
capital expenditure needed for growth and reduce debt.
An investor is able to observe this aspect of the company’s business when she
analyses the cumulative cash flow position including free cash flow for the
company over the last 10 years (FY2009-18).
While looking at the cash flow performance of Sharda Motor Industries Ltd, an
investor notices that during FY2009-18, the company had a cumulative cash flow
from operations of ₹756 cr. However, during this period it did a capital
expenditure (capex) of ₹368 cr. As a result, it had a free cash flow of ₹388 cr.
(756 – 368).
While analysing the annual reports of Sharda Motor Industries Ltd, an investor
notices Mr. Aashim Relan who is the son of Mr. Ajay Relan (MD of the company),
joined the company in 2012 and is currently working as Chief Operating Officer
(COO).
While reading the FY2017 annual report, an investor notices that on June 2,
2016, the promoter of Sharda Motor Industries Ltd Mr. N. D. Relan expired and
thereafter his wife Ms. Sharda Relan at the age of 81 years was appointed an
executive director of the company on August 10, 2016.
An investor would notice that in FY2018, Sharda Motor Industries Ltd has paid a
remuneration of ₹4.64 cr to Ms. Sharda Relan.
However, while going through the “Management Team” section of the website of
the company, the investor notices that the name of Ms. Sharda Relan does not
appear in the list of key management personnel. The “Management Team”
section of the website highlights the following eight personnel:
1. Ajay Relan (Managing Director)
2. Aashim Relan (Chief Operating Officer)
3. Vivek Bhatia (CFO)
4. Sanjiv Kumar Yogi (Chief Purchasing Officer)
5. Sitangshu Goswami (President – Sales & Strategy)
6. Pradeep Rastogi (Legal & Strategic Affairs)
7. Nitin Vishnoi (Company Secretary & Compliance Officer)
8. Abinash Upadhayay (Chief People Officer)
The above assessment indicates that Sharda Motor Industries Ltd is not
highlighting one of the highest paid employees on its website as the key
management personnel. This might seem in contrast to the principle of
remuneration in proportion to the value added to the company. An investor may
also interpret the above situation as a case where the company has merely
shifted the remuneration, which was being paid to Mr. ND Relan to the account of
Ms. Sharda Relan.
In FY2010, the overall limit for remuneration to the directors was ₹36,382,914/-
while the remuneration taken was ₹36,248,734/-. FY2011 annual report, page
47:
The above table also shows the method/calculation for arriving at the maximum
permissible remuneration of promoters/directors for any company.
In FY2011, the overall limit for remuneration to the directors was ₹31,128,889/-
while the remuneration taken was ₹31,433,330/-. FY2011 annual report, page
47:
In March 2014, Sharda Motor Industries Ltd proposed for paying minimum
remuneration to promoters irrespective of low profits in the year by taking central
govt. approval. FY2014 annual report, page 24:
Based on the above discussion, an investor may observe that the promoters of
Sharda Motor Industries Ltd have ensured that they receive remuneration, which
is higher than the statutory limits by taking approval from central govt. approval
irrespective of the business performance of the company. Moreover, investors
would observe that Sharda Motor Industries Ltd seems to have shifted the high
remuneration being paid to Mr. ND Relan to the account of Ms. Sharda Relan
after his demise. The company is not highlighting Ms. Sharda Relan as key
management personnel on its website despite paying ₹4.64 cr as remuneration
to her in FY2018.
Investors may keep these aspects in mind while analysing Sharda Motor
Industries Ltd.
3) Costlier loans taken from related parties by Sharda Motor Industries Ltd
than the loans from financial institutions:
While analysing the past annual reports, an investor would notice that Sharda
Motor Industries Ltd has year after year taken loans from related
parties/promoters.
While assessing the interest rate, which is paid by Sharda Motor Industries Ltd
on these loans to related parties viz-a-viz loans from other financial institutions,
the investor notices that the interest rate on these loans from related parties has
been continuously higher than the interest rate on the loans provided by financial
institutions.
Investors may keep in mind that availing costlier loans from related parties when
other cheaper sources of funds are available to any company may seem an
attempt to shift disproportionate economic value from the company to the related
parties/promoters.
As per FY2018 annual report, page 57, under the new Indian Accounting
Standards (IndAS), the company has estimated the life of plant & machinery to
be 20 years. As per the Companies Act 2013, the useful life of plant & machinery
has been stipulated as 15 years.
The fixed assets schedule in the FY2018 annual report, page 57 shows that on
plant & machinery Sharda Motor Industries Ltd expensed following depreciation
amount:
Investors may contact Sharda Motor Industries Ltd and seek clarification for the
reasons of such seemingly high depreciation expense indicating very low useful
life of plant & machinery when compared with its stated accounting policies.
It seems that Ajay Relan and Rohit Relan, who are the two sons of promoter N.D.
Relan, have been fighting in National Company Law Tribunal (NCLT) for the last
couple of years for their disputes including ownership of businesses. In February
2019, the two brothers have agreed to divide the overall business into two
divisions:
Thereafter, the promoters will switch their shareholding in the companies by way
of gift/transfer etc. and the public shareholders will end up owning the same
shareholding in NDRACL as well as SMIL.
As a result of the proposed Scheme, the Resulting Company will issue and allot
shares to each member of the Company, whose name is recorded in the register
of members on the record date as per the share entitlement ratio mentioned in
the Scheme. Thus, all the existing shareholders of the Company on the record
date shall become the shareholders of the Resulting Company.
Therefore, it seems that at the time of division of the business between the two
factions of the promoter family, the public shareholders will have the same
interest in the business but now divided into two companies: NDR Auto
Components Limited (NDRACL) and Sharda Motor Industries Ltd (SMIL). As a
result, it seems that for the public shareholders, the family arrangements do not
affect the existing economic value.
Investors may appreciate that the amount involved in this issue is a small
amount. However, the fact that a small amount is outstanding from the joint
venture since last 4 years and is being disclosed as pending in the annual
reports year after year indicates that there might be some dispute/larger issue in
the JV partners in their understanding/co-operation.
We believe that investors should assess such situations to ascertain whether
there are underlying disputes/deteriorating relations between the joint venture
partners.
An investor may note that Sharda Motor Industries Ltd is already fighting a case
against its other joint venture Toyo Sharda India Pvt. Ltd in National Company
Law Tribunal (NCLT):
Investors may seek further clarifications from the company in relation to these
disputes.
While reading the FY2018 annual report of the company, an investor notes that
the company has recognized losses on derivatives contracts, which are not
considered as hedged.
8) Sale/ Disposal of assets year after year by Sharda Motor Industries Ltd:
While reading the past annual reports of the company, an investor would notice
that the company has been deducting significant amounts from its fixed assets
under sales/disposal year after year.
However, the annual reports of the company do not provide details in terms of
identification of the assets disposed of or the reasons for such disposal.
While reading the past annual reports of the company, in the annexure to the
auditor’s report, an investor gets to know that Sharda Motor Industries Ltd has
not paid a customs duty of ₹6.59 lac. An investor may also note that as per the
independent auditor, there is no dispute in relation to this customs duty.
Further, there were no undisputed outstanding statutory dues as on the last day
of the financial year concerned for a period of more than six months from the
date they became payable except duty of custom of Rs.6.59 lakhs.
While reading the annual reports of the previous years, the investor notes that
this undisputed custom duty is pending since FY2015.
There was no undisputed amount outstanding at the year end for a period more
than six months from the date they become payable except custom duty of
₹6.59 lacs.
Further advised reading: Understanding the Annual Report of a Company
While reading FY2018 annual report, on page 29, company states that its
promoter Mr. Ajay Relan holds 41.27% shares in the company:
Moreover, in the above image, an investor would note that the promoter Ajay
Relan has sold 19,663 shares of the company in FY2018.
Investors may contact the management to know the reasons for the difference in
the shareholding details of Ajay Relan at different places in the annual report. It
might be a simple typographical error or the company may wish to rectify the
same.
Moreover, investors may seek clarifications regarding the reasons for the sale of
the shares by the promoter of the company.
11) Sharda Motor Industries Ltd was listed on stock exchanges soon after it
was formed and even before its first plant was functional:
While going through the website of the company, an investor would notice that
Sharda Motor Industries Ltd was formed in 1986 and it came out with an IPO on
Delhi Stock Exchange in 1987. The IPO was even before its first large scale plant
became functional in 1994.
The company’s shares were almost non-liquid for many years. As per FY2010
annual report, there was no trade in the shares of the company at Delhi Stock
Exchange since 1998.
Other queries:
With regard to the level of lease rentals being paid by the company
to its promoters, investors may contact the company to seek more
details about the location and size of the properties. Once investors
have these details, then they may use public and information
sources to know whether the company is paying lease rental, which
are in line with or are higher than the market rate in those locations.
Similarly, in case of purchase of assets from the joint venture,
investors should seek clarifications from the company about the
assets, which are purchased. Only after these details are available,
then the investor may use other sources to know whether the assets
are purchased by the company at a fair value.
In the absence of any strength in the business model of the company, a low
PE ratio of the company’s stock may be signs of a value trap where instead of
being a bargain; the low valuation of the stock price may represent the poor
business dynamics of the company.
Further advised reading: 3 Principles to Decide the Ideal P/E
Ratio of a Stock for Value Investors
Read: How to Earn High Returns at Low Risk – Invest in Low
P/E Stocks
Further advised reading: Hidden Risk of Investing in High P/E
Stocks
Analysis Summary
Overall, Sharda Motor Industries Ltd seems a company operating in a cyclical
industry, which has been able to protect and improve its profit margins over the
years. The key reason for such performance seems to be the focus of the
company on research and development activities, which have led to the company
being ready with technologically advanced products (BS-VI) for the future
requirements of its customers.
Over the years, Sharda Motor Industries Ltd has created value for its
shareholders. However, when an investor notices certain aspects like high
remuneration of promoters and loans from related parties taken by the company
at interest rates, which are higher than the interest rates charged by financial
institutions, then she realizes that there is a possibility that the promoters may
have favoured themselves over minority shareholders.
The settlement of the ownership dispute between the promoters factions seems
to be neutral for the current economic interest of public shareholders. However,
Sharda Motor Industries Ltd is also fighting the case against one of its joint
ventures in NCLT and another of its joint venture is not paying the dues to the
company. It is advised that investors may seek clarifications from the company in
this regard.
Investors may also seek clarifications from the company about an undisputed
custom duty liability, which Sharda Motor Industries Ltd has not paid since
FY2015.
Going ahead, the investor may keep a track of profit margins of the company to
monitor whether the company is able to retain its competitive edge. Investors
may also monitor the remuneration level of promoters and the amount of loans
from related parties and the interest rate applicable to such loans.
Investors may keep a close track on the developments related to the family
settlement of promoter group and the dispute of Sharda Motor Industries Ltd with
its joint venture.
You may use the following steps to analyse the company: “Selecting Top
Stocks to Buy – A Step by Step Process of Finding Multibagger Stocks”
Hope it helps!
Regards,
Dr Vijay Malik
P.S.