Professional Documents
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Published: 17-Apr-22
Modified: 17-Apr-22
1. Classification of diagnostics labs
2. Key characteristics of the business of diagnostic labs
3. Summary
The current article aims to highlight the key aspects of the business of
diagnostics laboratories (labs). After reading this article, an investor would
understand the factors that impact the business of diagnostic labs and the
characteristics that differentiate a fundamentally strong diagnostic lab from a
weak one.
1. Pathology labs: conduct tests on the blood, urine, stool and biopsy
samples
2. Radiology labs: conduct imaging tests like x-ray, ultrasound (USG),
CT scan, MRI, PET-CT scans etc.
3. Integrated labs, which offer all the services including pathology,
radiology, preventive healthcare and wellness segment etc.
While doing the business analysis of diagnostic lab companies, we would
understand them from these perspectives.
Diagnostics labs perform a key role in the healthcare segment because the
results of the tests produced by them are essential for doctors in deciding the
disease and its treatment. As a result, diagnostics labs are a necessary service
in healthcare. Therefore, just like other key healthcare segments
like hospitals and pharmaceuticals, the demand for diagnostic services does
not fluctuate with general economic cycles of boom and bust.
Rating Methodology for Healthcare Diagnostic Service Providers, ICRA, March
2016 (click here), page 8:
The revenue growth of diagnostic players although not generally vulnerable to
cyclicality due to diagnostics being a necessary and integral part of healthcare
This is because people get sick and visit hospitals for check-ups irrespective of
the phase of the economic cycle and diagnostic tests form an integral part of the
identification and treatment of the disease.
The Indian diagnostics lab industry is highly fragmented where standalone labs
from the unorganized sector constitute the major portion. These labs are
primarily family-owned with only a regional presence catering to the local
population within small geography.
Diagnostic services fall under the authority of the state govt. As a result, different
states end up framing different rules for diagnostic labs. Moreover, even in cases
where certain rules are the same across states, their implementation and
enforcement differ across states. Due to a weak regulatory environment,
numerous labs open up near hospitals and in densely populated areas.
In addition, the accreditation with bodies like NABL (National Accreditation Board
for Testing and Calibration Laboratories), which ensures standard operating
procedures, is not mandatory for all the labs. In India, only the labs under CGHS
(Central Govt. Health Scheme) and in govt. hospitals are mandated to take NABL
accreditation.
Most of the standalone diagnostic labs are small in size and service a small
geographic area. This is unlike large corporate diagnostic lab chains, which
establish large reference/central labs that conduct a very large volume of tests
catering to a very large geographic region. In addition, standalone labs usually
restrict themselves to conducting simple standardised tests, which require
technologically simple equipment.
As a result, small standalone diagnostic labs are able to start their business
without a significant investment in their business. Moreover, such labs do not
need to do marketing to a large customer audience via channels like print &
online media or television etc. These labs usually do tie-ups with local clinics to
get business.
Credit rating report of Metropolis Healthcare Ltd by CRISIL, October 2021, page
2:
In the diagnostic labs, almost all the players whether large corporate diagnostic
chains or standalone labs or in-house laboratories of hospitals essentially provide
the same output to the patient. A sample from the patient is taken and then a
report is provided.
Therefore, unless and until any lab is able to provide any such test or radiology
imaging service, which is not available at any other lab, for a patient, functionally,
almost all the labs are the same. For example, if a patient has to check her
haemoglobin (Hb) level, then any lab is going to take her blood sample and
provide her with a report of her Hb level.
Credit rating report of Dr Lal Pathlabs Ltd by CRISIL, February 2022 (click here),
page 2:
Intense competition in the diagnostic services market, which has several players
offering similar services, results in pricing pressure.
As a result, in order to gain business, diagnostic labs do tie-ups with doctors and
hospitals as it ensures a steady flow of patients.
In the past, whenever any diagnostic lab wanted to gain a large scale of
operations, then it used to focus on a hub-and-spoke model where it would
establish a few large central/reference labs and multiple smaller labs spread
across the country. Nearly all the large corporate diagnostic chains like Dr Lal
Pathlabs Ltd, Metropolis Healthcare Ltd etc. follow this model.
Credit rating report of Dr Lal Pathlabs Ltd by CRISIL, February 2022, page 1:
Credit rating report of Dr Lal Pathlabs Ltd by CRISIL, February 2022, page 2:
The competitive intensity in the industry has further increased with the advent
of online diagnostic service aggregators who utilise the facilities of unorganised
single lab diagnostic companies
These diagnostic service aggregators usually have a very limited ground
presence and acquire customers digitally/online. Their business model is
comparatively asset-light because they have a very limited offline presence for
customer acquisition and no investment in setting up labs. As a result, these
aggregators are able to offer discounts to customers by negotiating deep
discounts with standalone local labs. It has further increased the pricing pressure
in the diagnostics labs industry.
Let us now see what some labs do to maintain some pricing power in their
business.
In addition, large corporate labs also focus on an efficient supply chain supported
by a large number of collection centres closer to customers and investments in
software solutions. The aim is to reduce the turnaround time i.e. time from
sample collection to delivering the report to the customer.
Due to quick turnaround i.e. home collection of samples and online report
delivery, large labs are able to gain customers despite charging a premium
pricing.
despite the relatively higher price competition in routine test segments, certain
diagnostic labs in Tier I cities, with a strong brand name known for timely,
accurate and standardised practices and hygienic and efficient test processing,
are more likely to get repeat customers.
As a result, due to intense competition, continuous investment in technology and
supply chain becomes essential for diagnostic labs, which aim to grow big and
gain a large market share.
To gain pricing power, diagnostic labs invest in large reference labs, technology,
numerous collection centres, and strong & efficient logistics solutions. This
makes their operations fixed capital-intensive.
As a result, these labs need to achieve a certain level of business operations to
achieve profitability and thereafter, operating leverage comes into play where the
fixed expenses get distributed across a larger business volume.
Having a large business size helps the diagnostic labs in multiple ways as they
can negotiate favourable terms with suppliers, employees as well as customers.
Moreover, a large business size provides diagnostic labs with the financial
strength to open new labs at prominent locations as well as buy technology for
specialised tests.
Companies with a large scale are better placed to invest in new diagnostic
centres, technology and equipment while introducing specialised tests/services
in their portfolio… a large diagnostic chain would have greater financial flexibility
to grow fast, establish labs at prominent locations,
Small standalone labs are at a competitive disadvantage as they do not have
sufficient financial strength to acquire technology and manpower for specialised
tests and also do not have higher bargaining power over their suppliers &
customers.
Integrated labs have comparatively higher bargaining power over their customers
because they can offer test packages to their customers, which leads to better
pricing.
The credit rating report for SRL Diagnostics Private Ltd. by ICRA, Nov. 2021,
page 4:
Direct customers (B2C) offer a higher profit margin and make immediate
payments. On the other hand, corporate customers (B2B) negotiate lower prices
as well as make payments after a period.
The credit rating report for SRL Diagnostics Private Ltd. by CRISIL, February
2022, page 2:
Credit rating report of Metropolis Healthcare Ltd by CRISIL, October 2021, page
2:
The B2B segment has contributed to most of the revenue in the last three years,
resulting in a stretched receivables cycle. While the management has taken
steps to reduce dependence on the B2B segment, it still contributes to ~53% of
the revenue.
Nevertheless, lab companies attempt to have a healthy mix of retail and
corporate customers because the retail customers provide healthy profits and
corporate customers provide volumes leading to higher utilization of their
reference lab.
Credit rating report of Metropolis Healthcare Ltd by CRISIL, October 2021, page
3:
The credit rating report for SRL Diagnostics Private Ltd. by CRISIL, February
2022, page 1:
8) Business Risks:
The credit rating report for SRL Diagnostics Private Ltd. by CRISIL, February
2022, page 2:
This again stresses the benefit of diversification in the diagnostics labs’ business.
Rental expenses, as well as the cost of owned premises, are one of the major
expenses for any diagnostic lab. Therefore, any major increase in the lease
rentals for a diagnostic lab may impact its profitability significantly because
diagnostic labs face intense competition and do not have the pricing power to
increase the cost of tests at will. This is especially true in the case of small
standalone labs providing routine/standard tests.
Apart from the cost of procuring specialised equipment and hiring technically
adept manpower, rental cost is one of the key factors influencing the breakeven
level for a lab.
In addition, delays by developers in handing over commercial premises can lead
to cost overruns while setting up new labs.
In India, the growing demand for retail space coupled with lack of proper
infrastructure has pushed up commercial rentals in many locations to
uneconomical levels for diagnostic players… stretched roll-outs due to delays by
developers in case of greenfield expansions. This is a significant risk and can
lead to cost overruns.
Therefore, labs prefer to set up their operations on the premises of existing
hospitals/doctor’s clinics as it protects them from risks related to the real estate
market and also provides them with a business from the outdoor and indoor
patients of the hospital. This is an asset-light strategy of expansion and labs
usually enter into revenue-sharing arrangements with hospitals for it.
Almost all the diagnostic labs provide similar, and non-differentiable services;
therefore, customers usually switch to low-cost standalone labs that are
significantly cost-effective when compared to large corporate lab chains. The
emergence of online aggregators and new players with asset-light business
strategies has increased the already intense price-based competition in the
sector.
Large labs are also able to get a higher bargaining power over their suppliers,
employees and customers. Therefore, economies of scale become an essential
criterion for corporate lab chains to succeed.
Diagnostic tests are in very high demand during epidemics and a large part of the
population needs them. Therefore, governments control the prices of essential
tests directly like recently in the case of Covid tests. Therefore, labs face
regulatory risks to their profits. In addition, any policy measure to mandate
accreditation of labs with the certifying agencies like NABL will impact the
business of small standalone labs significantly.
Rental expense is one of the major expenses for diagnostic labs both for existing
centres as well as new planned locations. Therefore, changes in the real estate
market impact diagnostic labs significantly because an increase in lease rentals
may make their business unviable and delay in builders in handing over new
buildings may lead to cost-overruns and delay the lab’s break-even.
Therefore, an investor should keep in mind these multiple aspects for diagnostic
labs to understand the true picture of their business position.
Low cyclicity/stable demand
A highly fragmented sector with numerous small standalone labs
Lack of stringent regulations and moderate capital intensiveness
Non-differentiable services, intense price-based competition
New players with asset-light business strategies are putting further
pricing pressure on the sector
Large labs have capital-intensive business due to continuous
investment in technology and supply chain to achieve differentiation
Diversified players with good product and customer mix as well as
geographical diversification are better placed
Regulatory and real estate risks are major concerns for diagnostic
lab companies.
We believe that if an investor analyses any diagnostics lab by considering the
above parameters, then she would be able to assess its business properly.
Regards,
Dr Vijay Malik