TalentNeuron

Workbench
Report
Talent Market and Competitor Analysis -
Consumer Insights and Data Science

Strategic sourcing
July 2019
Locations considered for analysis
Locations provided to TN for analysis

Roles Location Mapped MSA Country

Consumer Insights Philadelphia Philadelphia-Camden-Wilmington, PA-NJ-DE-MD US

Consumer Insights Director Locations identified by TN for analysis

Data Scientist Location Mapped MSA Country

Boston Boston-Cambridge-Nashua, MA-NH US

Focus Companies Chicago Chicago-Naperville-Elgin, IL-IN-WI US

Campbell’s Soup New York City New York City-Newark-Jersey City, NY-NJ-PA US

Conagra Brands Washington DC Washington-Arlington-Alexandria, DC-VA-MD-WV US

Ferrero
Bloomington Bloomington, IN US
Frito-Lay
Champaign Champaign-Urbana, IL US
KIND
Charlottesville Charlottesville, VA US
Mars
Lafayette Lafayette-West Lafayette, IN US
Mondelez International

Procter & Gamble State College State College, PA US

Unilever We have addressed both provided and identified locations as “Studied Locations” throughout this report

Locations with high talent supply Locations with population between 150,000 to 250,000 and focus talent greater than 100
Note: The locations have been studied at MSA level. For the Consumer Insights Director role we have mapped the focus talent to include directors and senior directors (includes titles such as regional director,
senior director, executive director, director, etc.). For Consumer Insights director role, talent supply, talent demand and salary cost have been studied in each focus location at an overall level
Source: TalentNeuron Research and Analysis
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Location favorability
All roles defined

Locations
Talent Supply Talent Demand
Demand Pressure (B/A)
Mean/ average of median Key Insights
(A) (B) base Salaries

New York City 39,790 11,402 28.7% $126,470

Chicago 17,200 4,777 27.8% $115,330

Chicago is the most favorable
Boston 14,150 4,319 30.5% $135,070 location with high talent supply,
moderate demand pressure and
Washington DC 10,620 3,382 31.8% $137,730 moderate salary cost for the focus
role professionals among the
Philadelphia 6,700 2,032 30.3% $112,100 studied locations.
Charlottesville 360 114 31.7% $100,830

Champaign 320 112 35.0% $82,430

State College 260 65 25.0% $90,930 Philadelphia has a decent supply

of focus talent and moderate salary
Bloomington 230 66 28.7% $80,900 cost. However the demand
pressure is higher than the
Lafayette 170 46 27.1% $77,870 cumulative demand pressure
across the studied locations.
Cumulative/ average
89,800 26,315 29.3% $105,966
of all the locations

Location above cumulative figure/ average

Note: Talent Supply as of Q1 2019. Talent Demand is jobs posted between Q2 2018 and Q1 2019. Talent demand pressure is the ratio of talent demand to talent supply. $105,966 is the
average of mean base salaries for all the focus locations

Source: TalentNeuron Research and Analysis

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Talent supply by role and location

Location Consumer Insights Consumer Insights Director Data Scientist Total

Bloomington 140 <10 80 230

Boston 9,540 910 3,700 14,150

Champaign 140 <10 170 320

Charlottesville 190 <10 160 360

Chicago 12,260 1,820 3,120 17,200

Lafayette 110 <10 50 170

New York City 27,060 3,990 8,740 39,790

Philadelphia 4,940 550 1,210 6,700

State College 190 <10 60 260

Washington DC 6,550 560 3,510 10,620

Total 61,120 7,880 20,800 89,800

Note: Talent supply as of Q1 2019. The locations with less than 10 focus professionals have been represented as <10. Source: TalentNeuron Research and Analysis

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Talent supply distribution by industry
Financial Industrial Food and
Location IT & Telecom Healthcare Entertainment Retail Aerospace Others
Services Manufacturing Beverage

Bloomington 31.9% 26.9% 12.5% 8.2% 7.8% 3.9% 2.9% 1.1% 4.8%

Boston 46.0% 15.9% 14.6% 5.9% 6.3% 3.9% 1.4% 0.9% 5.1%

Champaign 40.0% 24.2% 9.1% 5.8% 4.7% 8.9% 1.3% 1.0% 5.0%

Charlottesville 36.6% 20.9% 11.3% 9.9% 6.1% 4.2% 1.7% 2.7% 6.6%

Chicago 35.6% 19.1% 10.9% 6.1% 10.0% 4.5% 4.3% 1.1% 8.4%

Lafayette 29.1% 14.5% 8.0% 5.8% 5.1% 18.4% 2.7% 4.6% 11.8%

New York City 31.7% 23.9% 10.7% 15.3% 7.4% 3.0% 1.9% 0.4% 5.7%

Philadelphia 30.5% 21.1% 20.8% 7.5% 6.0% 3.8% 1.9% 0.9% 7.5%

State College 31.4% 16.0% 11.2% 13.2% 4.2% 9.3% 1.9% 2.6% 10.2%

Washington
49.1% 16.1% 7.2% 7.6% 2.5% 2.5% 1.0% 5.5% 8.5%
DC

Note: Talent supply as of Q1 2019 Source: TalentNeuron Research and Analysis

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Talent supply by experience

Consumer Insights Data Scientist

Junior level Mid level Senior level Junior level Mid level Senior level
Location
(0-2 years) (3-7 years) (8+ years) (0-2 years) (3-7 years) (8+ years)

Bloomington 40 50 50 25 40 15

Boston 1,255 2,795 5,490 435 1,250 2,015

Champaign 35 45 60 65 50 55

Charlottesville 40 60 90 35 45 80

Chicago 1,570 3,520 7,170 270 1,075 1,775

Lafayette 35 30 45 15 20 15

New York City 3,460 9,235 14,365 1,040 3,315 4,385

Philadelphia 655 1,205 3,080 100 355 755

State College 45 50 95 10 25 25

Washington DC 860 1,990 3,700 320 1,075 2,115

Note: Talent supply as of Q1 2019 Source: TalentNeuron Research and Analysis

6 © 2019 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates.
Talent demand by role and location

Location Consumer Insights Consumer Insights Director Data Scientist Total

Bloomington 35 - 31 66

Boston 2,582 253 1,484 4,319

Champaign 37 - 75 112

Charlottesville 51 - 63 114

Chicago 3,401 253 1,123 4,777

Lafayette 27 - 19 46

New York City 7,242 636 3,524 11,402

Philadelphia 1,427 144 461 2,032

State College 41 - 24 65

Washington DC 1,790 155 1,437 3,382

Total 16,633 1,441 8,241 26,315

Note: Talent demand is jobs posted between Q2 2018 and Q1 2019. Roles with negligible job postings are represented as ‘-’. Source: TalentNeuron Research and Analysis

7 © 2019 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates.
Talent demand by experience

Consumer Insights Data Scientist

Junior level Mid level Senior level Junior level Mid level Senior level
Location
(0-2 years) (3-7 years) (8+ years) (0-2 years) (3-7 years) (8+ years)

Bloomington 13 14 8 17 9 5

Boston 728 917 937 282 540 662

Champaign 13 14 10 32 15 28

Charlottesville 20 17 14 12 28 23

Chicago 1,000 1,253 1,148 140 431 552

Lafayette 9 9 9 6 9 4

New York City 2,182 2,703 2,357 612 1,261 1,651

Philadelphia 359 454 614 58 191 212

State College 20 11 10 6 15 3

Washington DC 445 602 743 210 530 697

Note: Talent demand is jobs posted between Q2 2018 and Q1 2019 Source: TalentNeuron Research and Analysis

8 © 2019 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates.
Talent demand pressure by role and location

Location Consumer Insights Consumer Insights Director Data Scientist Total

Bloomington 25.0% - 38.8% 28.7%

Boston 27.1% 27.8% 40.1% 30.5%

Champaign 26.4% - 44.1% 35.0%

Charlottesville 26.8% - 39.4% 31.7%

Chicago 27.7% 13.9% 36.0% 27.8%

Lafayette 24.5% - 38.0% 27.1%

New York City 26.8% 15.9% 40.3% 28.7%

Philadelphia 28.9% 26.2% 38.1% 30.3%

State College 21.6% - 40.0% 25.0%

Washington DC 27.3% 27.7% 40.9% 31.8%

Total 27.2% 18.3% 39.6% 29.3%

Note: Talent demand pressure is the ratio of talent demand to talent supply. Talent demand is jobs posted between Q2 2018 and Q1 2019. Talent demand is not calculated for locations with negligible job
postings and represented as ‘-’.
Source: TalentNeuron Research and Analysis
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Talent demand pressure by experience

Consumer Insights Data Scientist

Junior level Mid level Senior level Junior level Mid level Senior level
Location
(0-2 years) (3-7 years) (8+ years) (0-2 years) (3-7 years) (8+ years)

Bloomington 32.5% 28.0% 16.0% 68.0% 22.5% 33.3%

Boston 58.0% 32.8% 17.1% 64.8% 43.2% 32.9%

Champaign 37.1% 31.1% 16.7% 49.2% 30.0% 50.9%

Charlottesville 50.0% 28.3% 15.6% 34.3% 62.2% 28.8%

Chicago 63.7% 35.6% 16.0% 51.9% 40.1% 31.1%

Lafayette 25.7% 30.0% 20.0% 40.0% 45.0% 26.7%

New York City 63.1% 29.3% 16.4% 58.8% 38.0% 37.7%

Philadelphia 54.8% 37.7% 19.9% 58.0% 53.8% 28.1%

State College 44.4% 22.0% 10.5% 60.0% 60.0% 12.0%

Washington DC 51.7% 30.3% 20.1% 65.6% 49.3% 33.0%

Note: Talent demand pressure is the ratio of talent demand to talent supply. Talent demand is jobs posted between Q2 2018 and Q1 2019 Source: TalentNeuron Research and Analysis

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Average job posting period (in days)

Location Consumer Insights Data Scientist

Bloomington 41 24

Boston 36 33

Champaign 25 41

Charlottesville 31 32

Chicago 36 36

Lafayette 47 25

New York City 34 34

Philadelphia 32 32

State College 28 26

Washington DC 35 36

Source: TalentNeuron Research and Analysis

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Annual median base salary in USD (1/3)
Consumer Insights

$115,600 $117,200

$105,400

$95,900
$92,200

$79,300 $79,400

$100,300 $102,200
$66,800 $67,400
$92,300
$82,300 $80,700
$54,200
$68,600 $69,700
$57,700 $59,100
$47,600

$86,000 $86,900
$77,000
$70,800 $68,200
$58,400 $60,100
$49,900 $50,200
$41,300

Bloomington Boston Champaign Charlottesville Chicago Lafayette New York City Philadelphia State College Washington DC

Min Median Max

Note: Median base salary does not include benefits, bonus, or any overtime pay. Min, Median and Max refers to 10 th percentile, 50th percentile and 90th percentile respectively.
Source: TalentNeuron Research and Analysis
12 © 2019 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates.
Annual median base salary by experience in USD (1/2)
Consumer Insights

Junior level Mid level Senior level

(0-2 years) (3-7 years) (8+ years)
Location
Min Median Max Min Median Max Min Median Max

Bloomington $38,000 $46,200 $55,300 $45,100 $53,500 $62,500 $63,300 $71,400 $80,000

Boston $74,100 $88,800 $104,200 $81,000 $96,100 $110,700 $99,900 $114,100 $128,800

Champaign $29,800 $36,000 $42,900 $36,400 $42,900 $49,800 $54,500 $60,700 $67,500

Charlottesville $46,600 $57,000 $67,400 $54,200 $63,600 $74,300 $71,600 $82,000 $92,400

Chicago $58,900 $71,300 $84,300 $66,800 $78,100 $91,300 $84,200 $96,200 $109,100

Lafayette $38,600 $47,700 $55,900 $46,000 $55,100 $62,500 $63,900 $72,300 $81,400

New York City $65,100 $80,600 $93,600 $72,500 $88,200 $100,900 $90,200 $105,500 $118,500

Philadelphia $56,600 $69,400 $80,200 $63,300 $76,600 $88,000 $81,700 $93,800 $105,300

State College $48,700 $58,700 $68,100 $55,900 $65,300 $74,500 $73,300 $83,100 $92,700

Washington DC $75,600 $90,900 $105,900 $82,800 $97,800 $112,800 $100,400 $115,800 $130,600

Note: Median base salary does not include benefits, bonus, or any overtime pay. Min, Median and Max refers to 10 th percentile, 50th percentile and 90th percentile respectively.
Source: TalentNeuron Research and Analysis
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 Peer analysis

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Companies Currently Hiring (1/4)
Consumer Insights

Philadelphia New York City Chicago Boston Washington DC

Merck Verizon AbbVie Biogen Capital One

Johnson & Johnson Estee Lauder SymphonyIRI Group Oracle Oracle

AstraZeneca Johnson & Johnson Kraft Heinz Company Sanofi Nestle

IQVIA Oracle Walgreens Takeda Pharmaceuticals IBM

JPMorgan Chase & Co. Mondelez International Npd Group Philips AstraZeneca

TD Bank Pepsi Oracle IBM PricewaterhouseCoopers

Oracle NOVO Nordisk Pepsi Nike Deloitte

Pinnacle Foods Reckitt Benckiser Breakthru Beverage Group International Data Group Estee Lauder

Capital One JPMorgan Chase & Co. The Nielsen Company Estee Lauder Anthem

Comcast Corporation Dentsu Aegis Network Discover Financial Services Thermo Fisher Scientific Booz Allen Hamilton

Note: In the rank of order based on jobs posted between Q2 2018 and Q1 2019. Source: TalentNeuron Research and Analysis

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Companies hired in the recent past (1/4)
Consumer Insights

Philadelphia New York City Chicago Boston Washington DC

Merck Verizon Walgreens Philips Capital One

Johnson & Johnson Pepsi SymphonyIRI Group Biogen Anthem

Pinnacle Foods Johnson & Johnson AbbVie Sanofi Oracle

Comcast Corporation Pfizer The Nielsen Company Shire AstraZeneca

JPMorgan Chase & Co. GOLDMAN SACHS Pepsi Oracle Booz Allen Hamilton

Oracle Novartis Kraft Heinz Company IBM ACCENTURE

ACCENTURE The Nielsen Company Npd Group Boston Scientific PricewaterhouseCoopers

AstraZeneca Pinnacle Foods Discover Financial Services Anthem Hanover Research

Glaxosmithkline Oracle Oracle Sunovion Pharmaceuticals comScore,

Teva ACCENTURE Heinz Crimson Hexagon Marriott

Note: In the rank of order based on jobs posted between Q2 2015 and Q1 2018. Source: TalentNeuron Research and Analysis

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Talent supply and demand by focus companies (1/2)
Consumer Insights
Company Talent supply Top locations with relevant talent Talent demand Top locations with relevant job postings

Philadelphia, New York City, San Francisco, Bridgeport, Philadelphia, Fayetteville, Cincinnati,
Campbell’s Soup 384 50
Charlotte, Chicago, Boston

Chicago, Omaha, Indianapolis, New York City, Chicago, Fayetteville, Cincinnati, Grand Rapids,
Conagra Brands 390 42
San Francisco Kansas

Chicago, Los Angeles, New York City, Dallas,

Ferrero 177 14 Chicago, Los Angeles
Boston

San Francisco, New York City, Chicago, Dallas,

Frito-Lay 664 12 Plano, White Plains, Chicago
Seattle

San Francisco, New York City, Chicago, Los

KIND 77 7 New York City, Fayetteville
Angeles, Dallas

New York City, Chicago, Nashville, Los Angeles, Chicago, Fayetteville, Allentown, New York City,
Mars 806 129
Philadelphia Providence

New York City, Atlanta, Chicago, Philadelphia, New York City, Chicago, Fayetteville, Little Rock,
Mondelez International 426 217
San Francisco, Los Angeles, Scranton

San Francisco, New York City, Chicago, Los Cincinnati, Fayetteville, Boston, Chicago, New
Procter & Gamble 1162 694
Angeles, Dallas York City

New York City, Chicago, San Francisco, Los New York City, Burlington, Little Rock, Bridgeport,
Unilever 696 169
Angeles, Dallas Seattle
Note: Talent supply as of Q1 2019. Talent demand is jobs posted between Q2 2018 and Q2 2019. Source: TalentNeuron Research and Analysis

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Top skills sought by focus companies
Across U.S. at a country level

Consumer Insights Data Scientist

Skill CAGR (2016–2019) Skill CAGR (2016–2019)

Shopper marketing 13% Python 109%

Digital marketing 18% Structured query language 105%

Python 37% Big Data 131%

Structured query language 59% Machine learning techniques 82%

Integrated marketing 5% Hadoop 109%

Marketing 5% Data management 96%

Project Management 2% Business Intelligence 78%

Market research 2% Data Analysis 115%

Analytical skills 14% Marketing 99%

Product development 19% Algorithm Development 93%

Hard skills Soft skills

Note: Based on job postings between Q2 2018 and Q1 2019. Source: TalentNeuron Research and Analysis

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Top skills sought by all companies
Across U.S. at a country level

Consumer Insights Data Scientist

Skill CAGR (2016–2019) Skill CAGR (2016–2019)

Digital marketing 7% Amazon Web Services 61%

Structured query language 16% Big Data 26%

Tableau Software 30% Data Modeling 43%

Marketing and Sales 5% Extract, Transform, Load software 28%

Statistical Analysis System 8% Machine learning techniques 38%

Marketing 7% Data Analysis 30%

Market research 3% Data analytics 43%

Project Management 6% Marketing 24%

Product management 11% Business Intelligence 24%

Product development 5% Data management 25%

Hard skills Soft skills

Note: Based on job postings between Q2 2018 and Q1 2019. Source: TalentNeuron Research and Analysis

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