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CORE
COMPETENCIES
UC 2

2. DEVELOP AN EVENT CONCEPT

2.1 IDENTIFY OVERALL EVENT OBJECTIVES AND SCOPE
2.2 ESTABLISH EVENT CONCEPT, THEME AND FORMAT
+ STAKEHOLDER –
 a person of influence but not directly involved in the work.
 These are persons who can be affected or will be affected by the
event.
 Host organization
 Host city , LGU
 Colleagues
 Event sponsors
 Media
 Participants
 Organizing committee
 Sponsors, donors
 Local community
 Suppliers, performers
+ Internal and External Factors to consider in Event
Concept:
 available resources (human, financial, physical)

 Potential attraction of additional resources (sponsors, partners)

 level of management commitment

 restriction of lead time

 Level of participation and interest

 timing and duration factors

 Climate

 Access factors

 Marketing and promotional issues

+ Key objectives and components of event:
 multiple contractors
 substantial catering
 multiple speakers, performers and exhibitors
 requirement for display, decoration or theming

Scope and parameters maybe:

1. Theme/motif of event
2. Size and number of guests/participants
3. Audience/participant needs
4. Locations
5. Duration
6. Financial statement and other resourcing issues.
+ Objectives of Event- Should define specific,
measurable objectives. It may include targets
like:
1. number of people attending
2. number of participants
3. contributions of sponsors
4. value of grants and donations
5. break even or amount of profit
6. goals for charitable contributions
7. level of media exposure
8. number of repeat visitors
9. Value of food and beverage sold
10. Value of merchandise sold
11. Number of exhibitors, stall holders
+ Event Team, Contractors and Other Stakeholders:
 talent/performer/team and manager
 cast and crew
 contractors
 suppliers
 employees
 volunteers
 emergency services
Design the Event/Logistical requirements:
 Theme
 Lay out
 Décor
 Suppliers
 Technical Requirements
 Staging
 Entertainment
 Talent
 Catering
 Service
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Evaluation of Feasibility of the Concept:

1. Competition
2. Regulations
3. Marketing
4. Community Impact
5. Risk
6. Revenue and Expenditure
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Situational Activity: Identify the particular
events:
P O S D CO R B
PLANNING
ORGANIZING
STAFFING
DIRECTING
COORDINATING
REPORTING
BUDGETING
Activities: Prepare the following
Our Team and Stakeholders
Event Head
Key Executive
Event Planner, Event Manager, Event Assistant
Event Team
Marketing Specialist, Supplier Coordinator
Technical Team
Security Coordinator
Technical Coordinator
Sound Technician
Complete Projects (Events that you have handled and prepared)
Company Suppliers
License Compliance
Company Rules and Regulations
Marketing Strategy
SWOT Analysis
(Strength, Weaknesses, Opportunities, and Threats)
Company Browser
Facebook Account
Youtube Account
Instagram Account
Twitter Account