EVENT

PORTFOLIO
Presented by: Judah-El C. Autencio - Event Manager
 You imagine.

makes it happen.
 Company Name and Logo
Hue means ‘color’.

Our company name is illustrated

in colorful font signifying our
dedication to successfully bring
every client’s vision into a
colorful real-life moment.
 Company Name and Logo
Purple - Creativity, Unconventional, Compassion,
Wealth, Modesty, Respectable

Red - Passionate, Active, Exciting, Bold Energy,

Youthful, Pioneering, Confident

Green - Balance, Growth, Clarity, Safety,

Positivity, Generous

Blue - Content, Control, Determination, Open,

Aware

Orange - Warmth, Spontaneity, Social, Motivation

Navy - Trust, Order, Loyalty, Sincerity, Calm,

Success

Pink - Love, Nurture, Possibilities, Assertive

Company Name and Logo
It’s further enclosed in a hexagon which
links our six core values together:

Commitment to customer service

Building relationships
Creativity
Fun yet effective work environment
Integrity; and
Attention to detail.
What We Do
Hue Events is a full-service event planning
company that provides complete planning,
consulting, and supervision for both corporate
and social events.

It provides its clients with spectacular events

through creativity and uniqueness based on
individual tastes and preferences.

Whether the event is corporate or social, Hue

Events incorporates themes, design layouts,
event formats, and décor with the ultimate goal
of making your design-specific event dazzle,
delight, and "wow" in every possible way.
Company Details

Unit 22, 2nd Floor, The Galleria,

Jalandoni St,
Brgy. Our Lady of Lourdes,
Jaro, Iloilo City
Company Details

Landline: (036) 268 4035

Mobile: (0977) 0164745

hue-events@gmail.com
hueevents.com
Company Details

Hue Events - Iloilo

Follow Us
Online! @hueeventsiloilo

@hueeventsiloilo
 Company Location

Unit 22, 2 nd Floor, The Galleria, Jalandoni St, Brgy. Our Lady of Lourdes,
Jaro, Iloilo City
 Company Location

Hue Events

Unit 22, 2 nd Floor, The Galleria, Jalandoni St, Brgy. Our Lady of Lourdes,
Jaro, Iloilo City
 Our Vision
To be a recognized leader
in event planning and
management services in
West Visayas
 Our
Mission
To help our clients develop a
clear vision of what they
wish to achieve,
and to create and execute a
complete solution that brings
their vision into reality -
events that dazzle, delight,
and "wow" in every possible
way.
 Our Team
Judah-El Autencio
Event Manager

Lea Mondragon
Event Planner
Sallie Ferraris
Finance

Ryna Tabasin Jurvin Vinson Ramil Leopar Reizl Bartolome

Creative Team Logistics Talent Acquisition Marketing
 Our Services

Social Events:
• Weddings
• Birthdays Corporate Events:
• Debuts • Conferences
• Reunions • Seminars, Meetings
• Team Building Events
• Trade Shows
• Product Launches
Our Services
Pre-Event Administration
On-Site Event Management
Venue Styling
Transportation
Catering
Graphic Design
Photo and Video
Audio-Visual Presentations
Supplier Management
Sponsorship Sourcing
Social Events
Corporate Events
Our Partners

Make Up by Kaii Cezar

SWOT Analysis

Strengths Weaknesses

Opportunities
Threats
 SWOT Analysis

Strengths

• High-level customer service

• A team of young, creative, dynamic, & dedicated professionals
• Extensive experience in serving weddings, debuts, corporate
events, gatherings, & various occasions
• Usage of right event management tools
• Excellent public relations
• Responsive social media pages for reservations or inquiries
 SWOT Analysis

Weaknesses

• Challenged in generating awareness and visibility of the

company in its first few years of operation
• Tight event budget
• Few well-seasoned staff members
 SWOT Analysis

Opportunities

• Avenue of publicity for the company

• Build relationships with schools and organizations that
would be willing to provide referrals or volunteer
coordinators for succeeding events
• Added experience profile for wider source of clientele
• Create positive impact on deaf and hard-hearing
community
• Generate profit
 SWOT Analysis

Threats

• Keynote speaker cancels out last minute

Action Plans
 Action Plans
Weaknesses

Challenged in generating awareness Encourage previous clients to post

and visibility of the company in its their recommendations and
first few years of operation testimonials on social media
Constant search for prospect
Tight event budget
sponsors
Establish linkages with schools and
Few well-seasoned staff members organizations that would be willing
to provide volunteers on event day
 Action Plans
Threats

Keep in touch with other topic

Keynote speaker cancels out last
experts who can render same the
minute
service on the event day
 EVENT
PROFILE
Presented by: Judah-El C. Autencio - Event Manager
 Event Brief

WHAT WHEN

HOW WHERE

WHO WHY
Event Title and Theme

Deaf Awareness Day 2019

Basic Sign Language in
Hospitality Industry Training

“With Sign Language,

Everyone is Included!”
Date and Schedule

September 23, 2019

Monday
9:00 AM- 4:00 PM
 Venue and Location

Ann Margaret Ballroom

Diversion 21 Hotel

Benigno Aquino Avenue,

Diversion Road, Mandurriao,
Iloilo City
 Rationale

• To better connect with

deaf and hard-hearing
guests

• To find more ways to be

inclusive, accessible, and
welcoming to all
 Target Market

Human resource personnel

and front-liners of hotel
and restaurants in Iloilo
City
 Target Market

220 paying participants

FOCs:
2 Guest Speakers
8 VIP Guests
10 Suppliers
6 Event Organizers

Total projected attendees:

244
 Budget

Php 280,000 - 310,000

Sources of Revenue

• Registration Fees
-
Php2000/participant
• Sponsorships
Marketing Strategies

Printed Ads
Social Media
Invitation Letters
 Event Objectives
To enable hospitality professionals to begin to
acquire proficiency in basic sign language through a
linguistic, communicative, and cultural approach

To gain insight into deaf culture; the importance

and risks of proper and inaccurate communication

To develop receptive strategies to facilitate

communication for future practice in respective
workplaces

To create more welcoming environment to people

with disabilities
Event Invitation
Event Partners
Event Sponsors
Event Venue

Ann Margaret Ballroom, Diversion 21 Hotel

Benigno Aquino Ave, Diversion Rd, Mandurriao,
Iloilo City
Event Location

Diversion 21 Hotel

Ann Margaret Ballroom, Diversion 21 Hotel

Benigno Aquino Ave, Diversion Rd, Mandurriao,
Iloilo City
Projector Projector
Screen Stage Screen

FOOD STATION
FOOD STATION
Floor Plan

R=

Registration
HOTEL LIFT
Event Planning
Timeline
Date
6 months in advance (March 2019)
3 months in advance (June 2019)
Task
Confirm date & venue – meeting space/accommodation (sign contract & provide
deposit)
Confirm Key-note speakers (confirm bio/photo for publicity)
Secure Sponsorships
Determine general outline & program schedule to allow for pre-registration
Create advertisement/s
Send “Save the Date” announcements
Make travel arrangements for speakers and guests
Create guest list
Set-up attendees registration – online/mail in
Draft program of events/agenda
Book entertainment/photography/videography
Assemble event team/volunteers – hold a meeting
2 months in advance (July 2019)
1 month in advance (August 2019)
Finalize concept/agenda
Book catering
Book A/V (determine speakers special requirements)
Confirm exhibitor requirements (electrical, table, chairs)
Confirm booklist (for speakers/sessions)
Design Print – Invitations, maps, rsvp cards
Book venue stylist
Send letter invitations
Distribute draft program to key participants
Design Print: Registration Packs/Program
Recruit & assign duties to staff as needed from volunteers
Send Press Release
Send Reminders in Media
Meet with Event team & venue coordinator
Get approvals on Marketing Material from Venue and Sponsors
2 Weeks in advance (September 9)
1 Week in advance (September 16)
Final RSVP date
Send letter of confirmation to main speakers/VIPS (include schedule and
travel & accommodation arrangements
Send letter of confirmation to session chairs/introducers (include session
times & bio of presenters)
Send registered participants; map
Confirm entertainment
Confirm total numbers with catering/special meal requirements
Confirm seating arrangements/exhibitor layout
Make placecards/nametags
Print signage (direct to location of event, registration location, workshop
times, directional to meal locations)
Prepare box of supplies (tape, pins, sewing kits, markers etc)
Print program/registration packs (program, venue map, local area maps/
info)
Hold a pre-event meeting with venue coordinator to review entire event
Day Before Event (September 22) Place directional signage (exterior/interior)
Start event set-up if available
Compile Registration Packages/Programs
Day of Event (September 23) Walk through at venue
Photographer walk through
Delivery from florist/venue stylist
Deliveries of rentals/equipment Set-up A/V- test
Final adjustments to seating/floorplan/place reserved/VIP seating signs
Set-up Registration/Welcome area
Proposal Letter
To Client
February 14, 2019

MS. ANGELA “HAPPY” ABENIR

President
Iloilo Hotels Resorts and Restaurants Association
Sarabia Manor, M.H del Pilar St, Molo, Iloilo City, 5000 Iloilo

Dear Ms. Abenir:

Good day!

Thank you for contacting Hue Events regarding the possibility of putting up together your
Deaf Awareness Day 2019 Basic Language in Hospitality Industry Training. We are thrilled
that you have thought of us to organize this purposeful event.

Our company has 4 years experience in providing complete planning, consulting, and
supervision for both corporate and social events incorporating themes, design layouts,
event formats, and décor based on our client’s tastes and preferences. Our ultimate goal
is to make your event dazzle, delight, and "wow" in every possible way. Below are the
event details we have initially come up for your perusal:
Please do not hesitate to contact us so that we may discuss the event
further. We look forward to working with you. Thank you!

All the best,

JUDAH-EL AUTENCIO
Event Manager, Hue Events
09770164745/hue-events@gmail.com
Proposal Letter
To Sponsors
March 4, 2019

MR. KEITH COLE

Head of Marketing, Category & QA
3/F Urban Building, Sen. Gil Puyat Avenue
Makati City, Metro Manila

Dear Mr. Cole:

Good day!

The Iloilo Hotels Resorts And Restaurants Association (IHRRA) in conjunction

with the Deaf Association of Iloilo Inc, is convening a Deaf Awareness Day
2019 Basic Sign Language in Hospitality Industry Training on September 23,
2019. The training will be attended by 200 delegates who are human
resource managers, front-liners, and other stakeholders in the hospitality
industry in order to ensure high-level discussion and maximum participation.

The details of the event and its objectives are as follows:

Starbucks has a long history of engaging and creating opportunities for Deaf and
hard of hearing people as part of its ongoing commitment to disability inclusion
and accessibility. In connection to this, in behalf of the Iloilo Hotels Resorts and
Restaurants Association, Hue Events would like to request sponsorship to assist
in realizing the objectives of this event. Sponsorship options and benefits will
include:
 Php 40,000 Php 30,000 Php 20,000 Php 10,000

IHRRA

Deaf Awareness Day 2019

Deaf Awareness Day 2019 Awarding of Speakers

We look forward to an affirmative response of sponsorship from you to make this
event successful. Please feel free to contact us for further information. Thank you!

Sincerely,

JUDAH-EL AUTENCIO
Event Manager, Hue Events
09770164745/hue-events@gmail.com

Noted by:

ANGELA “HAPPY” ABENIR

Client
President, Iloilo Hotels Resorts and Restaurants Association
09123456789/happyabenir@yahoo.com
Event Program
8:30 - 9:00 AM Registration Registration Fee – Php 2000/head

9:00 - 9:15 AM Prayer

National Anthem CPU Himig Chorale

Iloilo Hymn

9:15 - 9:20 AM Welcome Remarks Ms Happy Abenir, IHRRA President

9:20 - 9:25 AM Event Introduction (Video IHRRA

Presentation)

9:25 - 10:25 AM First Session: “The Dynamic Culture of Mr. Remberto Esposa, Manila
Deaf People” Christian Computer Institute for the
Deaf College of Technology

10:25 - 10:40 AM Break Time

10:40 - 10:50 AM Intermission Number SPED ISEC Students

10:50 - 11:50 AM Second Session: “ Sign Language Mr. Remberto Esposa, President -
Alphabet” Manila Christian Computer Institute
for the Deaf College of Technology

11:50 - 1:00 AM Lunch Break

1:00 - 1:10 PM Intermission Number Sidlangan Dance Company

1:10 - 2:10 PM Third Session: “Sign Language for Mrs. Ma. Agnes T. Jalandoni,
Daily Customer Transactions” President and CEO - Welcome
Home Foundation

2:10 - 2:35 PM Break Time

2:35 - 3:35 PM Last Session: “Handling Complaints Mrs. Ma. Agnes T. Jalandoni,
from People with Disability” President and CEO - Welcome
Home Foundation

3:35 - 3:45 PM Awarding of Speakers/Participants Ms Happy Abenir, IHRRA President,

Event Sponsors

3:45 - 4:00 PM Wrap-Up/Closing Remarks Ms. Ma. Lourdes A. Abayhay, Deaf

Association of Iloilo President

4:00 PM Program Ends

Menu Packages
 AM/PM Snacks
Served with Coffee, Juice, or Softdrinks

Choice B
Php 40/pax

Choice A Choice C
Php 45/pax Php 35/pax

Molo Soup with

Biscocho

Mini Clubhouse Sandwich Jumbo

With Chips Cheese Ensaymada
 Lunch
Served with One Round of Iced Tea, Juice, or Softdrinks

Creamy Potato Soup Burger Minion with

Mushroom Sauce

Herb Roasted Chicken

Rice

Stir-Fry Noodles Pandan Jelly W/ Fruits

Choice A
Php 575/pax
 Lunch
Served with One Round of Iced Tea, Juice, or Softdrinks

Cream of Corn Soup

Breaded Fish Fillet W/
Tartar Sauce
Putanesca

Rice

Pepper Steak Almond Jelly

Choice B W/ Fruits
Php 550/pax
 Lunch
Served with One Round of Iced Tea, Juice, or Softdrinks

Potato Corn Chowder

Lemon Grass Pork Ribs

Baked Chicken Honey

Rice

Thai Spring Rolls

Choice C Fruit Salad
Php 500/pax
Event Checklist
Categories QTY UNIT
Registration
Registration table 1 pc
Learning packets 220 sets
Name Tags 220 pcs
Pens 4 pcs
Scissors 1 pair
Markers 4 pcs
Tarpaulins 2 pcs
Guest Seating
Rectangular tables 25 pcs
Chairs 250 pcs
Table cloths 25 pcs
Seat covers 250 pcs
Table runners 25 pcs
Tabke napkins 250 pcs
Placecards 25 pcs
Ambiance and Decor
Projectors 2 pcs
Widescreen 1 pc
Speakers 6 pcs
Podium 1 pc
Microphones 3 pcs
Laptop computer 1 pc
Extension Chords 2 pcs
Stanchion 3 pcs
Drapes 10 pcs
Backdrop 1 pc
LED lights 4 pcs
Two-way radios and headset 9 sets
Food and Bar Service
Flatware and utensils 250 sets
Sugar and cream caddies 2 sets
Water glasses 250 pcs
Coffee cups 250 pcs
Buffet Tables/Food Stations 2 pcs
Others
Thank you gifts for speakers, VIP guests, and 18 pcs
sponsors
Certificates 250 pcs
Event Budget
 Budget A

Categories Projected Subtotal

Venue Subtotal: 158750
Buffet Lunch, Plated AM & PM Snacks, and Drinks (250 pax) 143750
Usage of Function Room (Php 5000/hour in excess of 4 15000
hours free usage)
4 LED Lights/Lighting 0
2 LCD Projectors and Widescreen 0
Complimentary Room for Overnight Stay 0
Sound System 0
Microphones 0
Registration Table 0
Linens 0
Wifi 0
Security 0
Decor Subtotal: 28200
Additional Signage 200
Backdrop and Additional Decorative Items 28000
Event Programming Subtotal: 25000
Speakers (Honorarium) 20000
Performers 5000
Travel Subtotal: 13800
Airfare 5000
Boat fare 800
Land Transportation 3000
Lodging 5000
Advertising Subtotal: 6000
Online (Boost) 1000
Graphic Design 5000
Print Materials Subtotal: 14490
Posters 15x150 2250
Tarpaulins 6x500 3000
Invitations/Programs for VIPs 10x10 1000
Learning Packets 25X220 5500
Name Tags 2x220 440
Certificates 10x220 2200
Logistics - Letters/Contracts/Permits 100
Documentation Subtotal: 20000
Photography/Video Production 20000
Sponsors Subtotal: 4100
Sponsorship Letters 100
Thank You Gifts 4500
Contingency Fund Subtotal: 5000
Event Management Fee Subtotal: 60000
TOTAL 309840
 Budget B
Categories Projected Subtotal
Venue Subtotal: 140000
Plated Lunch, Plated AM & PM Snacks, and Drinks (250 pax) 125000
Usage of Function Room (Php 5000/hour in excess of 4 hours 15000
free usage)
4 LED Lights/Lighting 0
2 LCD Projectors and Widescreen 0
Complimentary Room for Overnight Stay 0
Sound System 0
Microphones 0
Registration Table 0
Linens 0
Wifi 0
Security 0
Decor Subtotal: 16200
Additional Signage 200
Backdrop and Additional Decorative Items 16000
Event Programming Subtotal: 24000
Speakers (Honorarium) 20000
Performers 4000
Travel Subtotal: 8800
Airfare 4000
Boat fare 800
Land Transportation 1500
Lodging 2500
Advertising Subtotal: 1000
Online (Boost) 1000
Print Materials Subtotal: 7640
Posters 150x10 1500
Tarpaulins 300x6 1800
Invitations/Programs for VIPs 5x10 500
Learning Packets 10x220 2200
Name Tags 2x220 440
Certificates 5x220 1100
Logistics - Letters/Contracts/Permits 100
Documentation Subtotal: 10000
Photography/Video Production 10000
Sponsors Subtotal: 4100
Sponsorship Letters 100
Thank You Gifts 4000
Contingency Fund Subtotal: 4000
Event Management Fee Subtotal: 60000
TOTAL 275740
 ROI A

Budget A

Revenue From Ticket ₱2000 x 220 ₱440000

Sales
Budget A 309840

Net Income ₱130,160

 ROI B

Budget B

Revenue From Ticket Sales ₱2000 x 220 ₱440000

Budget A 275740

Net Income ₱164,260

Contract of
Agreement
 Event Planner Contract

This contract is made effective as of February 28, 2019 by and

between Hue Events and Iloilo Hotels Resorts and Restaurants
Association. This contract serves as an agreement of distribution of
services and compensation in the planning of Deaf Awareness Day
2019 Basic Sign Language In Hospitality Industry Training, which will
be held on September 23, 2019.

Scope of Services

The Event Planner is responsible for the planning and coordination of

the Event. This shall include making appropriate reservations, creating
a format for invitations, reserving necessary space for the Event, and
handling on-site logistics. Additional duties may be required based on
the nature of the Event and should be described below:
.
Compensation

As compensation for the Event Planner’s services, the Client

agrees to pay a total of Php 300,000 to the Event Planner. A
non-refundable deposit of 50% or Php 150,000 will be made
as an initial deposit and is due on the date that this contract
goes into effect.

The remaining balance of Php 150,000 shall be due no later

than five (5) business days prior to the date of the event. If
the balance is not received within this period of time, an
interest rate of 15% of the remaining balance shall be
charged for every week the balance is past due.
Vendors

Based on preliminary discussions, the Event Planner will

compile a list of preferred vendors and review that list with
the Client. This list may include, but is not limited to,
caterers, rental agencies, musicians, DJs, photographers,
videographers, chefs, hotels, and conference centers.
Services desired by the Client will be drawn from the
approved vendor list when possible. Deviations from this list
will be announced to the Client prior to the approval of any
final agreement with the vendor.

The Client is responsible for all payments made to the

vendors chosen, and will be notified of all due dates at the
time that an agreement is formed with these parties.
Date Changes and Cancellations

Should the date of the Event change, the Event Planner will
make the best effort possible to accommodate the new
date. The Client understands that last-minute changes can
affect the quality of the final Event and that these changes
are not necessarily the fault of the Event Planner.

In the event of a cancellation of the Event, the Client

should notify the Event Planner no later than thirty (30)
days prior to the planned date. Should the Event be
canceled after that deadline, the Event Planner may collect
the full fee owed, including any applicable interest that may
arise due to late payments.
Weather

The Event Planner will make an effort to select an alternate

venue for outdoor events where weather is a concern if
possible. In the event of severe weather that may disrupt
the Event or prevent it from being held, the Client can
propose an alternate date and the Event Planner will make
the best effort to accommodate that change as per the
clause above.

By signing below, both the Client and the Event Planner

indicate that they have read, understand, and agree to all
terms and conditions presented above.
Party providing services:

Hue Events

By: JUDAH-EL C. AUTENCIO Date: February 28, 2019

Party receiving services:

Iloilo Hotels Resorts and Restaurants Association

By: ANGELA M. ABENIR Date: February 28, 2019

Thank You
Letter
MS. ANGELA “HAPPY” ABENIR
President
Iloilo Hotels Resorts and Restaurants Association
Sarabia Manor, M.H del Pilar St, Molo, Iloilo City

Dear Ms. Abenir:

Greetings!

In behalf of all the staff of Hue Events, we would like to thank you for having us as a part of your
event, “Deaf Awareness Day 2019 Basic Sign Language in Hospitality Industry Training”, held last
September 23, 2019. It was indeed a fulfilling day for everyone of us and definitely a day filled with
new knowledge. We really appreciate your cooperation and heart-warming feedbacks!

We are looking forward to working with you again. God bless us all!

All the best,

JUDAH-EL C. AUTENCIO
Event Manager, Hue Events
09770164745/hue-events@gmail.com
Thank You!