MIS207.

3
E-BUSINESS

Online
Advertisement
Tajdid Rahman Khan 1912832030
Mysha Farzana Suzana 1921346030
Khandker Mohammad Salman Hossain 1921755030
Towhid Nabil 2012208030

Date of Submission: 14/11/2022

 ONLINE
ADVERTISEMENT
Form of marketing and advertising Despite the economic impact of
which uses the Internet to the 2020 pandemic, digital
promote products and services to advertising spending increased in
audiences and platform users 2020 and 2021

The first clickable web ad was sold Internet advertising is a $82 billion
by Global Network Navigator in dollar industry, so it can be a
1993 intimidating place to navigate
 Types/Methods of
Online Advertising

SEARCH ENGINE MARKETING

EMAIL MARKETING

SOCIAL MEDIA ADS

DISPLAY ADS

NATIVE ADVERTISING

VIDEO ADVERTISING

WEB PUSH
 Search
Engine
Marketing
Search engine marketing is all about getting
your webpages to the top of the SERP (search
engine results page), whether in an organic or
paid way

01

The average cost per

93% of all online interactions click across all industries
start with a search engine is $2.32
 Email
Marketing
Email marketing is a form of marketing that
can make the customers on your email list
aware of new products, discounts, and other
services

02

The main idea of email You may personalize,

The average price for
marketing is to drive warm segment, and A/B test your
2,000 subscribers start
marketing leads to the email campaigns to better
at $27
website target your audience.

In this case, you can use social
media functionality for business by
showing promotional posts targeted
to your audience based on age,
gender, favorite activities, and
other things they have in common.
Social
Media Ads
This means advertising on socials like
Facebook, Instagram, Twitter, Pinterest for
B2C, and LinkedIn for B2B
03
Every month, there are
Depending on the
nearly 2.5 billion active users
industry, Facebook's
on Facebook, 1 billion on
average CPC is $1.86
Instagram, and 330 million on
Twitter worldwide
 Display Ads
Website owners with massive traffic to their
site want to monetize it, so they sell some of
their space with Google AdSense, while the
advertisers buy it with Google Ads. Google
shows relevant ads based on two pricing
approaches: CPC (cost per click) and CPM
(cost per thousand views), and allows
companies to retarget their promotions

04

Unless ads are highly relevant to Targeted by geographical

the user, they are largely ignored location might be interesting
or worse, totally invisible via ad- for the locals
blockers
 Native
Advertising
Native advertising is paid media designed to
match the content of a media source.
Companies pay popular sites like BuzzFeed,
Bored Panda, and the New York Times for
placing promotion materials in their
publications

05

As long as it happens in an entertaining

It is the most expensive type
and casual manner, the readers don’t
of online advertising because
realize they’ve actually been advertised
it demands high-quality
to
content from the advertiser
 Video
Advertising
These ads are in a video format and placed
on services like YouTube, Vimeo,
DailyMotion, and Vine. This is an expensive
type of advertising but also an effective
one, since high-quality videos may go viral

06

It helps tell a story, improve Video ads cost between

$0.10 and $0.30 per
sales volume, create buzz.
view
 Web Push
This technology allows you to grab users’
attention whenever they are online. These
messages appear in the corner of your screen,
and a click on it redirects a user to a particular
webpage

07

Users subscribe to push You can utilize this feature for

notifications to stay in touch sending rapid promotions and
with the brand updates for free in SendPulse
 ADVANTAGES
Unlike traditional marketing media
Internet advertising is a way
to demonstrate your offers in Easy Global Allows that advertises to everyone without
filtering, internet advertising tailors
front of over 4.3 billion web
users around the globe Coverage targeting the message to a specifically targeted
audience

the minimum cost to reach an “hey, looks like a couple of days

audience of 2,000 is three times Affordable for Enables ago you checked out this toaster.
cheaper than traditional
advertising methods any budget retargeting
I’ve got a marvelous one for you
here!”

The more visitors you get

to the site, the more Drives traffic It is Can precisely track the
return on your efforts and
potential customers you
have
to a website measurable internet marketing efficiency
 DISADVANTAGES

Mistakes are expensive Ad blindness

Targeting wrong people, Users see advertising almost

High competition selecting highly competitive Complicated analytics every time they open a web page.
keywords are the most common For this reason, they simply
mistakes that can cost you a ignore banners without even
This market is oversaturated, fortune To analyze the performance of noticing them
especially for eCommerce your ads, you need a third-party
businesses. platform like Google Analytics
and some experience to interpret
the results correctly
 CONCLUSION

Marketers expect that

companies will spend more
money on digital advertising
than on traditional ads.

Being careful is the key to

keep our data safe.
THANK
YOU