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Lesson 13 – Visual Information and Media
What is Visual Media?
- Sources of data or information in the
form of visual representations.
- Abstractions, analogues, rough
illustrations, or digital reproductions
of the objects the data pertains to
- Requires interpretation of the data
gatherer
- Level of reliability compared to other
sources may vary considerably
- May be hosted on the internet, printed
in publications, displayed through
broadcast media, or otherwise
disseminated.
- Generally available or at least citable
as stable and traceable future
references.
Elements of Visual Design
Line – a mark on a surface that describes a
shape of outline
- Can create texture and can be thick or
thin
- Types of line include actual, implied,
vertical, horizontal, diagonal, and
contour lines.
Color – refers to specific hues
- Has 3 properties: chroma, intensity,
value
Texture – surface quality, either tactile of
visual
- Degree of roughness or smoothness in
objects
- Can be real or implied by different
uses of media.
Shape – 2-dimensional, no thickness
- Can be grouped to geometric and
organic
Form – 3-dimensional; has volume and
thickness
- Illusion of 3D effect can be implied
using light and shading techniques
- Can be viewed from many angles
Value – degree of light and dark in a design
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- Can be used with color as well as
black and white
- Contrast is the extreme changes
between values
Size – variations in the proportions of objects,
lines, or shapes
- Variation can either be real or
imagined
Types of Visual Media
Non-Projected Visual Media – requires no
projection material or electric power
Cartoon Map
Chart Models
Comic Strip Pictures
Flash Cards Poster
Illustration
Projected Visual Media – uses bright light
to pass through a transparent picture, by
means of a lens, or electronic power
Film Strip
Overhead Projector
Presentation
Integration of Visual Media in Education
Infographic – information graphics or
infographics are graphic visual
representations of information, data or
knowledge. These graphics present complex
information quickly and clearly.
- An infographic (information graphic)
is a representation of information in a
graphic format designed to make the
data easily understandable at a glance.
Peoples use infographics to quickly
communicate a message, to simplify
the presentation of large amounts of
data, to see data patterns and
relationships, and to monitor changes
in variables over time.
Educational Television – the use of
television programs in the field of distance
education. It may be in the form of individual
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Lesson 13 – Visual Information and Media
television programs or dedicated specialty
channels.
- Enriches lessons through
documentary-type programs; or
- Teaches content directly.
Presentations – visual aids
- PowerPoint Presentations
- Prezi Presentations
Video – Video Cassettes
- Video Discs
- Interactive Video
- Video Conferencing
- Youtube
Visual Media in:
Education
Sciences and
Social Sciences Arts and Humanities
Principles of Compositional Design
The principles of design are the recipe for a
good work of art. The principles combine the
elements to an aesthetic placement of things
that will produce a good design.
Center of Interest – it is a feeling of visual
equality in shape, form, value, color, etc.
Balance can be symmetrical or evenly
balanced or asymmetrical and un-evenly
balanced.
Balance – it brings together a composition
with similar units. If your composition was
using wavy lines and organic shapes you
would stay with those types of lines and not
put in just one geometric shape.
Contrast – it offers some change in value
creating a visual discord in composition.
Contrast shows the difference between
shapes and can be used as background to
bring objects and forward in design. It can be
also be used to create an area if emphasis.
Directional Movement – it is a visual flow
through the composition. It can be suggestion
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A.Y. 22-23
of motion in a design as you move from
object to object by way placement and
position. Directional movement can be
created with value patter. It is with placement
of dark and light areas that you can move
your attention through the format.
Rhythm – it is a movement in which some
elements recurs regularly. Like a dance it will
have a flow of objects that will seem to be
like the beat of music.
Don’t Forget about the Visual Learners
In the classroom, librarians easily address the
needs of read/write, kinesthetic and auditory
learners, but often neglect the visual learners
without realizing it. We have step-by-step
instructions that work well for read/write
learners. We have students practice searching
in databases, helping kinesthetic learners, and
our auditory learners appreciate our lectures.
We have slides, and sometimes screenshots
on handouts, but those often only get at a few
details that we can’t cover in depth. We don’t
always use multimedia in the classroom
where it’s really needed.
Multimedia is the combination of two or
more types of media, usually words + images.
But word on the screen does not mean that
it’s visual – that still only counts as text.
Multimedia materials are the best types of
learning tools, because they can be a vehicle
to facilitate active learning. Which
emphasizes learning by doing in addition to
listening and seeing. Active learning helps all
learners, not just kinesthetic.
Types of Multimedia
Static – no change
Interactive – change from user action
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Lesson 13 – Visual Information and Media A.Y. 22-23
Animated – continuous change
There are three types of multimedia: Static,
Animated, and Interactive. All three types
can be effective in the library classroom. I’ll
provide just a few examples that you can
incorporate when teaching skills such as
keyword creation, evaluating sources, and
understanding library and academic
processes. I’ll highlight a few tools, and
mention the challenges that you may
encounter.