MIL FINALS

Lesson 11 – People Media A.Y. 22-23

People Media Social Journalism

- Refers to persons that are involved in Journalists are using social media to make
the use, analysis, evaluation and their content available to more people.
production of media and information
- People in media and people as media
People as Media
- People who are well-oriented to
media sources and messages and able
to provide information as accurate
and reliable as possible. Crowdsourcing
People in Media The practice of obtaining needed services,
- Media practitioners who provide ideas, or content by soliciting contributions
information coming from their expert from a large group of people and especially
knowledge or first-hand experience of from the online community.
event.
People as Media
1. Opinion Leaders
2. Citizen Journalism
3. Social Journalism
4. Crowdsourcing
Opinion Leaders
People in Media
 Highly expose to and actively using - Media practitioners
media - Provide information coming from
 Source of viable interpretation of their expert knowledge or first- hand
messages for lower-end media users experience of events.
 Opinions are accepted by a group Types of Journalist by Medium
 Print Journalists
 Photojournalists
 Broadcast Journalists
 Multimedia Journalist

The Two-step Flow Communication Model

(1944) Paul Lazarsfeld, Bernard Berlson, and
Hazel Gaudet.
Citizen Journalism
People without professional journalism
training can use the tools of modern
technology and internet to create, augment or
fact-check media on their own or in
collaboration with others.
MIL FINALS
Lesson 11 – People Media A.Y. 22-23

Summary of the lesson: People in media

and People as Media

People in Media:
- Media practitioners
- Experts
- Provide information to media users
People as Media:
- Media users
- Well-oriented to media sources and
messages
- Intermediaries, provide information
to lower-end media users
Lower-end Media Users
- People with limited access to media
and information