Lesson 1

General Directions:
• Before going online for our synchronous sessions, you must
first read the key concepts and perform the required tasks
of this part of the module.
• Visit our digital learning platform for the instructions on the
online tools to be used and the mode and deadline of
submission of your activities.

Activity 1

https://sites.google.com/site/aismultimodaltext/_/rsrc/1431060078195/1-what-is-multimodal-text/multimodal_wordle.png?width=550

Analyze the wordle and the words inside it. How are these words related to one
another? How are they different? Write your thoughts below.
What do creating multimodal texts mean?

Creating multimodal texts is “the development and/or production of spoken, written or in print
or digital forms”.

Multimodal is defined as the strategic use of ‘two or more communication modes’ to make
meaning. A text may be defined as multimodal when it combines two or more semiotic systems. The
five (5) semiotic systems are as follows:

• Multimodal text can be digital, from slide presentations, e-books, blogs, e-posters, web
pages, and social media, to animation, film and video games.
• Multimodal is not just synonymous with digital.
• Multimodal text can be paper – such as books, comics, posters.
• Multimodal text can be live – a performance or an event.
• Multimodal text can be transmedia – where the story is told using ‘multiple delivery channels’
through a combination of media platforms
• Transmedia is contested term and Henry Jenkins is worth reading for more background.
 Jenkins argues that transmedia is more than just multiple media platforms, it is about the
logical relations between these media extensions which seek to add something to the story as it moves
from one medium to another, not just adaptation or retelling.

Transmedia enables the further development of the story world through each new medium; for
example offering back story, a prelude, additional ‘episodes’, or further insight into characters and plot
elements. (Jenkins, 2011).

Skilled multimodal composition requires new literacy design skills and knowledge to enable
students to make informed choices within and across the available communication modes to
effectively construct meaning.

Activity 2

Observe the following banned commercials or posters from the internet. Write your
observations and be able to critique. Afterwards, write your own suggestions on how to
improve such.

Observations:

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Critiques:

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Suggestions:

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 Observations:

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Critiques:

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2.
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Suggestions:

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Observations:

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Critiques:

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3.
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Suggestions:

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 Observations:

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Critiques:

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4.
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Suggestions:

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Observations:

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Critiques:

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5.
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Suggestions:

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 Mcdonalds, “Dada” Commercial Observations:

https://youtu.be/nbp9xSpDOXA ________________________________

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Critiques:

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6.
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Suggestions:

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Reflections:

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Activity 3

Write an evaluation paper regarding a program you viewed. An evaluation paper is a

type of argument that includes evidence to justify a writer’s opinions about a subject. Make
sure you cite your references. Before you turn in the final draft, fill-out this rubric yourself.
What score would you give yourself and why?
Name: Date:

SCORE LEVEL CRITERIA COMMENTS

CONTENT
30-27 Excellent to Very Good: knowledgeable,
substantive development of thesis, relevant to
assigned topic
26-22 Good to Average: sure knowledge of subject,
adequate range, limited development of thesis,
mostly relevant to topic, but lacks detail
21-17 Fair: limited knowledge of subject, little
substance, inadequate development of topic
16-13 Needs Much Improvement: does not show
knowledge of subject, not many details, not
relevant to assigned topic or not enough to
evaluate
ORGANIZATION
20-18 Excellent to Very Good: fluent expression,
ideas clearly stated/supported, succinct, well-
organized, logical sequencing, cohesive
17-14 Good to Average: somewhat choppy, loosely
organized, but main ideas stand out, limited
support, logical but incomplete sequencing
13-10 Fair: non-fluent, ideas are confusing or
disconnected, lacks logical sequencing and
development
9-7 Needs Much Improvement: does not
communicate, no organization or not enough to
evaluate
VOCABULARY AND LANGUAGE USE
20-18 Excellent to Very Good: sophisticated range,
effective word/idiom choice and usage, word
form mastery
17-14 Good to Average: adequate range, occasional
errors of word/idiom form, choice, usage but
meaning understood
13-10 Fair: limited range, frequent errors of
word/idiom form, choice, usage, meaning
somewhat confusing or not understood
9-7 Needs Much Improvement: essentially
translation, little knowledge of English
vocabulary, idioms, word form or not enough to
evaluate
GRAMMAR USAGE
25-22 Excellent to Very Good: effective, complex
sentences, few errors of agreement, tense,
number, word order/function, articles, pronouns,
prepositions
 21-18 Good to Average: effective, but simple
sentence construction, minor problems in
complex constructions, several errors of
agreement, tense, number, word order/function,
articles, pronouns, prepositions, but meaning
understood
17-11 Fair: major problems in simple/complex
sentences, many errors of agreement, tense,
number, word order, articles, pronouns,
prepositions and/or fragments, run-ons,
deletions, meaning confused or not understood
10-5 Needs Much Improvement: almost no mastery
of sentence construction rules, many errors,
ideas not understood or not enough to evaluate
MECHANICS
5 Excellent to Very Good: few errors of spelling,
punctuation, capitalization, paragraphing
4 Good to Average: some errors of spelling,
punctuation, capitalization, paragraphing, but
meaning understood
3 Fair: frequent errors of spelling, punctuation,
capitalization, paragraphing, poor typing,
meaning confused or not understood
2 Needs Much Improvement: many errors of
spelling, punctuation, capitalization,
paragraphing, typing is poor, or not enough to
evaluate
Rubric Adapted From: Reid, J. (1993). Teaching ESL Writing. New Jersey: Prentice Hall Regents.
Total Score: __

Comments:

References

Advertisements that were Banned Due to Controversial Contents by Jhen April 12, 2019. Retrieved at
<https://newsfeed.ph/entertainment/53270/advertisements-banned-controversial-contents/>
Creating multimodal texts. Retrieved at <https://creatingmultimodaltexts.com/>
McDonald’s “Dada” Commercial, 2002 https://youtu.be/nbp9xSpDOXA
Nice Day! Coffee Commercial, 2014 https://youtu.be/KjpVMX3wcJQ
T-Bar-“Sexy Girl Fight” Commercial, 2012 https://youtu.be/LoB6jeaGvQ4
Bayantel - “Satisfaction Guarantee”, 2006 https://i0.wp.com/newsfeed.ph/wp-
content/uploads/2019/04/b2.jpg?w=750&ssl=1
Napoleon Quince – “Nakatikim Ka Na Ba ng Kinse Anyos?”, 2004 https://i1.wp.com/newsfeed.ph/wp-
content/uploads/2019/04/b1.jpg?w=750&ssl=1