Methods industry could use to encourage people to study science and

engineering

Science, technology, engineering and math are some of the most difficult
fields of study nowadays, this condition has been scaring students for many
years. To revert this situation, we should encourage people to study stem
related fields.

In my opinion, the best way of creating curiosity for science is encourage

young people to know about and use technology. For this purpose, the
government can provide schools with technology and create specialized
subjects to teach youngsters how to use it and understanding all the science
that supports technologies like computers or mobile phones.

Understanding technology is a must in a society that is increasingly

dependent on it and with this proposal we can teach the future generations
hoy to use technology safely.

Another method we could use is promoting the new scientific achievements.

The scientific community is one of the least recognized communities. All of
us can name five soccer players but almost nobody can name a live renowned
scientific. If we really want to people get interested in science and
engineering, we should start promoting scientifics like Hollywood stars, not
only showing their achievements on TV and other media, but also awarding
them with generous monetary prices for expanding the human knowledge.

Only when we start understanding technology and science will we realize how
it has improved our lives.
TV
Positive aspects

Very flashy, captivating

Negative aspects

Expensive, not wanted, can lose the spectator attention, aggressive

advertisements…

Effectiveness

Very effective, you place your product (product placement) in every home.

Recommendations

Try not to make boring commercials

Fliers
Positive aspects

cheap

Negative aspects

Bad for the environment, someone has to deliver the fliers

Effectiveness

Only effective if someone wants your product or service

Recommendations

Add discounts on the flier, use eco-friendly paper

Introduction

The aim of this report is to make a comparison between two types of advertisement, the
fliers that usually can be found on our streets and the first one that everyone thinks of, the
tv commercials. It will also consider the effectiveness of these methods and make
recommendations for improvements.

Tv commercials

The engagement that a good tv commercial can get is the most desirable consequence for
brands. A flashy commercial with the support of a good marketing campaign can rise the
sales and make a lot of profits. The product placement that can be acquired with this kind
of advertisement is the reason of its effectivity.

Unfortunately, not everyone can afford a tv commercial, they are very expensive, also a
bad tv commercial can lose the spectator attention or even rise hate against your product.
Occasionally those consequences are fruit of aggressive campaigns directed to the wrong
target.

Fliers

One of the most common garbage cities produces are fliers. This highly polluting
advertisement that’s usually not asked for, also has the inconvenience that someone has
to deliver it.

In the other hand, the cheapness of fliers is the characteristic that makes it a good option
for new advertisers. The effectiveness of this method is not clear, because you only will
get a sale if you deliver the flier to the correct customer.

Recommendations

To ensure this advertising options are effective I would recommend, in the case of fliers,
making it eco-friendly. This ecologist action can attract more customers. Also, the
addition of some kind of discount in the flier can make the undecided customers to hire
you or buy your products.
For tv commercials I would say that the point is making them happy and luring with
catchy songs and run away from boredom.