Creativity and Innovation

Group 3:
2.3 Explain the Importance of Creativity and Innovation

It improves the business problem solving ability. With the help of creativity and Innovation, we
can create and produce new product(s) and improve it.

Instead of focusing on just one flavor, there should be a variety to make it diverse so customers
can have choices and potentially buy from us. Additionally, the group introduced polvoron in a
jar because the type of packaging is not common in polvoron making.

Creativity Innovation Business

 Adding Graham to  Graham flavored  Delight Avenue came

polvoron Polvoron up with 4 different
flavors of Jar which
 Adding Oreo and Milk  Cookies and Cream are: Graham, Cookies
to Polvoron flavored Polvoron and Cream, Peanut
Butter and Plain.
 Adding Crushed  Peanut Butter
peanut and adding flavored Polvoron
more butter to
polvoron

 Polvoron in a Jar  Delight Avenue came

 Using peanut butter
Jar for packaging
 Using Peanut Jar
thermal sealer
 Adding Logo Stickers
 Adding spoon
 Sealed Polvoron Jar
 Presentable Polvoron
Jar
 Ready to eat
Polvoron from the jar
up with the Polvoron
but in a jar instead of
the traditional
wrapped polvoron.
 The polvoron in a jar
is simple in design but
presentable.
 Polvoron in a jar is
ready to eat with the
use of spoon
2.3.1 Discuss the importance of Creativity and Innovation to:

2.3.3 Identify strategies to encourage creativity and innovation.

The table show ways or examples that may help the business.
CREATIVITY INNOVATION THE BUSINESS

RECOGNIZE PERSONAL ABILITIES: Employee recognition and The Delight Avenue recognizes
engagement go hand-in-hand, their employees' effort for the
It’s important to give and it’s a combination of these business. When a worker is
recognition; it’s more important factors that really boost doing a great job selling the
that the receiver feels innovative thinking. products, the owner
recognized. Keep in mind that compliments him/her.
your coworkers may (and likely
do) prefer to be recognized
differently than you do. Giving
employees the right feedback to
know which of their efforts are
most appreciated helps
everyone better understand the
impact of their work and what to
prioritize.

CHANGE YOUR PERCEPTION: By treating people fairly and The workers helps each other all
acknowledging their the time when someone in the
For others to recognize your
creation, it must be different
enough for them to notice. But
with feed-forward techniques,
you can speed up the time it
takes for others to notice a
change in your behavior by
asking them to actively attend to
it.
perspectives and preferences,
you can help people to feel good
about working with you and to
have more loyalty toward you
and to care about innovating for
your organization.
business struggles to do tasks,
their co-workers helps or teach
how to manage certain
problems.

A change in culture of creativity
within an organization allows
employees to use their naturally
innovative natures, and
enhances the ability of an
organzation to respond to
problems and opportunities in
interesting, unusual, competitive
ways.
Bureaucracy can be a significant The Business is not yet changing
barrier to innovation within your the organizational culture, but
organization. Not only can it these examples will help the
prevent people with innovative company in future challenges or
ideas from being able to execute problems.
those ideas, but it can also
inhibit innovative thinking itself.
When people are forced to work
within the confines of stringent
rules—especially rules they do
not agree with or do not
understand—their ability to
think freely and creatively is
hindered.

DARE TO FAIL: When an entire organization is Delight Avenue take risks by

One of the key traits of creative
people is that they are risk
takers. They are not afraid to put
something new out into the
world that might be laughed at.
Creative people don't mind
being dismissed as crazy or
unusual. These types of people
often generate the most
innovative ideas.
encouraged to take managed selling polvoron in a jar instead
risks, test its results and trust of small pieces. So far, we
individuals with new ideas, received positive feedbacks from
innovation can experience the costumers.
growth or become sustainable.
Companies must learn from
failure and assess their tolerance
for risk. Innovation momentum
can be fueled with calculated
risks.

Swedish researcher Göran Ekvall
identified 10 climate dimensions
that affect creativity in
organizations. One of those
dimensions is a company’s sense
Regardless of how intelligent,
creative, or innovative someone
is, if they are in a stressed state,
chances are slim that their minds
will work at an optimal level. It is
Our co-workers are always
happy to sell these products
because we believe that Filipino
workers are always smiles,
playful, and positive even with
of humor and playfulness! A
relaxed atmosphere with lots of
laughter goes a long way in
defining your company culture,
and also encourages the
freedom to be creative.
for this reason that people who the hardships they encounter.
are feeling stressed or under
pressure are not as good at
solving complex problems.
While your employees’ health
may not seem like your problem,
their mental status certainly
affects you because it affects
their performance. Stress on its
own distracts from processes
that are important for delivering
projects successfully. So keep
things fun and supportive, and
you’ll start seeing the new ideas
flow.

2.4.3 Procedures to register intellectual property of a product

Registering your idea to the office of Intellectual Property in the Philippines may take anywhere
from 18 to 24 months because the process takes five steps:

1. Filing – Filing means any filing required to be made with any Government Entity or
Internet domain name register in respect of Intellectual Property.
2. Examination- is the process where the idea is being tested if it is qualified or not.
3. Publication in E-Gazette- this is what the government uses for publication of acts and
bills, regulations and notices in terms of acts, changes of names, company registrations
and deregistrations, financial statements, land restitution notices, liquor licence
applications and transport permits.
4. Opposition- is the procedure where a third party may formally object to an application for
registration of a trade mark.
5. Registration.