Elijah Aszh C.

Martinez 20BSE-1M

Activity 2

1. Imagine you are the marketing team for a new airline, Zip Airways. Zip is an
affordable airline with no baggage fees. The airline offers superior customer service. Zip
has reduced boarding time by boarding planes from back to front. The CEO has come to
your team to discuss how to make Zip stand out from its many competitors.

2. Discuss which airlines are most similar to Zip Airways.

3. Discuss which characteristics make Zip Airways unique.

4. Present to the class how your group thinks Zip should position its product.

ANSWERS:

2. An airline similar to Zip Airlines is Southwest Airlines. Everything Zip Airlines has, Southwest
Airlines has. So I can say that the only airline like Zip Airlines is none other than Southwest
Airlines.

3. The unique characteristic of Zip Airlines is the Superior customer service which is like being
in a spa because Zip Airlines provides a free massage while the passengers board the plane to
their destination.