Week Day Date Lecture Work Tutorial Work

Saturday 24-Sep-22
Sunday 25-Sep-22
Monday 26-Sep-22 Lecture 1: Creating and Capturing Customer Value
1 No Tutorials
Tuesday 27-Sep-22 (Ch 1)
Wednesday 28-Sep-22
Thursday 29-Sep-22

Saturday 1-Oct-22
No Teaching Activities (Applied Arts Compensation (Wednesday 4th and 5th slot)
Sunday 2-Oct-22
Monday 3-Oct-22 Tutorial 1: Outline + Announce Project Overview +
2 Lecture 2: Analyzing the Marketing Environment
Tuesday 4-Oct-22 assigning groups for case presentations + Case
(Ch3)
Wednesday 5-Oct-22 Discussion (Amazon & Netflix)
Thursday 6-Oct-22 Armed Forces Day

Saturday 8-Oct-22 El Mawled El Nabawi

Sunday 9-Oct-22
Monday 10-Oct-22
3 Tutorial 2: Case 1 (Customer Value + Marketing Strategy)
Tuesday 11-Oct-22 Lecture 3: Company and Marketing Strategy (Ch 2)
+ Phase I Overview + Announce Quiz 1
Wednesday 12-Oct-22
Thursday 13-Oct-22

Saturday 15-Oct-22
Sunday 16-Oct-22
Tutorial 3: Explain Research Paper
Monday 17-Oct-22
4 Lecture 4: Customer Driven Marketing Strategy: STP (Ch 7) Assignment / IMC Assignment (+ In-class Activity AA) +
Tuesday 18-Oct-22
Quiz 1
Wednesday 19-Oct-22
Thursday 20-Oct-22

Saturday 22-Oct-22
Sunday 23-Oct-22
Tutorial 4: Case 2 (Analyzing the Marketing
Monday 24-Oct-22
5 Lecture 5: Consumer Behavior (Ch 5) environment) + Segmentation Tutorial + BCG and
Tuesday 25-Oct-22
Ansoff's Tutorial + Announce Quiz 2 + Phase 1 Deadline
Wednesday 26-Oct-22
Thursday 27-Oct-22

Saturday 29-Oct-22
Sunday 30-Oct-22
Tutorial 5: Case 3 (Customer Driven Marketing Stratgy)
Monday 31-Oct-22
6 Lecture 6: Products, Services and Brands (Ch 8) + Case Discussion (ElCerrito) + Quiz 2 + Research Paper
Tuesday 1-Nov-22
Assignment / IMC Assignment Deadline
Wednesday 2-Nov-22
Thursday 3-Nov-22
 Saturday 5-Nov-22
Sunday 6-Nov-22
Monday 7-Nov-22
7
Tuesday 8-Nov-22
Midterm Exams
Wednesday 9-Nov-22
Thursday 10-Nov-22

Saturday 12-Nov-22
Sunday 13-Nov-22
Monday 14-Nov-22
8 Midterm Exams
Tuesday 15-Nov-22
Wednesday 16-Nov-22
Thursday 17-Nov-22

Saturday 19-Nov-22
Sunday 20-Nov-22
Monday 21-Nov-22 Lecture 7: New Product Development and Product Life-
8 Tutorial 6: Phase 2 Overview + Figma Overview
Tuesday 22-Nov-22 Cycle Strategies (Ch 9)
Wednesday 23-Nov-22
Thursday 24-Nov-22

Saturday 26-Nov-22
Sunday (lec
27-Nov-22
AA)
Monday (lec
28-Nov-22
ALL) Tutorial 7: Case 4 (Product, Services & Brands) +
9 Lecture 8: Unilever Guest Speaker Lecture
Tuesday 29-Nov-22 Product Tutorial + Announce Quiz 3
Wednesday
(Cancelled 30-Nov-22
MGT)
Thursday 1-Dec-22

Saturday 3-Dec-22
Sunday
(Cancelled 4-Dec-22
AA) Lecture 9: Pricing (Ch10)
10 Monday 5-Dec-22 Tutorial 8: Case Discussion (Sainsbury's) + Quiz 3
Tuesday 6-Dec-22
Wednesday 7-Dec-22
Thursday 8-Dec-22

Saturday 10-Dec-22
Sunday 11-Dec-22
Lecture 10: Communicating Customer Value: Integrated
Monday 12-Dec-22 Tutorial 9: Case 5 (Promotion Mix) + Pricing Tutorial
11 Marketing Communications Strategy + Promotion Mix
Tuesday 13-Dec-22 + Final Presentation Guidelines
Strategies (Ch 11 & 12)
Wednesday 14-Dec-22
Thursday 15-Dec-22

Saturday 17-Dec-22
Sunday 18-Dec-22
Lecture 11: Communicating Customer Value: Integrated
Monday 19-Dec-22
12 Marketing Communications Strategy + Promotion Mix Tutorial 10: Phase 2 Deadline + Final Presentation
Tuesday 20-Dec-22 Strategies (Ch 11 & 12)
Wednesday 21-Dec-22
Thursday 22-Dec-22

Saturday 24-Dec-22
Sunday 25-Dec-22 Western Christmas - Applied Arts Compensation (Wednesday 4th and 5th slot)
Monday 26-Dec-22
13
Tuesday 27-Dec-22 Lecture 12: Managing Marketing Channels (Ch 14) +
Tutorial 11: In-class Revision
Wednesday 28-Dec-22 Sustainable Marketing & Marketing Ethics (Ch 20)
Thursday 29-Dec-22
 Saturday 31-Dec-22
Sunday 1-Jan-23 New year's day
Monday 2-Jan-23
14
Tuesday 3-Jan-23
Revision Week
Wednesday 4-Jan-23
Thursday 5-Jan-23

Saturday 7-Jan-23 Eastern Christmas

Sunday 8-Jan-23
Monday 9-Jan-23
15
Tuesday 10-Jan-23
Final Exams
Wednesday 11-Jan-23
Thursday 12-Jan-23

Saturday 14-Jan-23
Sunday 15-Jan-23
Monday 16-Jan-23
16
Tuesday 17-Jan-23
Wednesday 18-Jan-23
Thursday 19-Jan-23

Saturday 21-Jan-23
Sunday 22-Jan-23
17
Monday 23-Jan-23
Tuesday 24-Jan-23