IDEACODE IDEACODE

7P 7C
• Product Purchases: a • Cause: align your goals
portion of the proceeds goes to and assets.
charity.
• Collaborate: find the
• Purchase Plus: a donation appropriate partner.
on top of the purchase goes to
charity.
• Combine assets: put
your assets together in
• Licensed Products: non- pursuit of a common
profit licenses the use of logos vision.
and/or names.
• Create value: figure out
• Issue Promotions:
company donates to the charity
7 how to maximize each
others' assets.
after an "issue campaign" P
• Execute: follow through
• Cause Promotional
Events: a co-branded event
7 with the plan.

with the company and non-

profit.
C • Communicate: lots of
talk both internally and
externally.
• Cause Programs: a
cobranded cause program with
• Community and
the company and non-profit.
Corporate Outcomes:
ensure that the
• Public Service Cause community you work in is
Marketing: a company and left better off by the
non-profit join forces to bring partnership.
awareness to a community
issue.

HOW TO PARTNER FOR PROFIT & GOOD

The Readitfor.me IdeaCode is a
shorthand system to help you memorize
the core concepts, so you can quickly
apply then in any situation. This week,
the Readitfor.me IdeaCode is 7P7C.
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